Experience

McLaren Automotive Ltd

• United Kingdom
• Automotive
• 700 & Above Employee

• Senior Global Brand Manager - All Series

  • Jun 2018 - Present

  Highlights:6 x Global Launches: 720S Spider, Senna GTR, Elva and 765LT Coupe and Spider, Artura, Solus GT and 750S Joint lead on Agency RFP and on agency on boarding Roles and Responsibilities: •. Develop and implement the global launch strategy including the multi channel communications lay-down for Super and Ultimate Series, working across marketing and communications functions to devise, schedule and track cross channel activities including reporting on KPIs • Working with Product/digital/CRM teams to lead the development of the product proposition and the creative campaign• Working with the Product function to report Brand and Marketing status into the wider vehicle development programme management and provide Executive updates • Communicate and champion the brand positioning and creative concept throughout the central and region marketing teams to deliver an integrated campaign• Design, cost and measure effectiveness of brand awareness campaigns, including product placement and ambassador programmes• Contribute to, implement and represent the guardian of the master brand positioning to ensure consistency and quality through internal, external and retailer communications• Lead and manage brand and creative agency input, providing clear feedback to ensure objectives are met.• Responsible for coordinating cross function asset requirements (photography and film) and where appropriate commissioning brand production Show less

• Global Marketing Communications Lead (Acting- in addition to the role above)

  • Feb 2022 - May 2023

  Manage and lead the Global Brand Marketing department including brand, events, MLP and retailer marketing teams. (Team Management: 3 Senior Marketing Managers and 2 Junior Executives Design and oversee the execution of brand strategies and seek opportunities to achieve brand objectives and metrics across brand health, consideration, and retentionCollaborate with senior leaders across Digital, PR, Partnerships, Design and Engineering, Sales Operations, and Product Management to deliver wider business imperatives Ensure all brand communications, content and collaboration adhere to the brand standard and the messaging aligns to the McLaren Brand DNA (Why/How/What)Highlights: Development of 2023 Global brand communication plan including revised and modernised Brand DNA and Communications narrative/platform and execution plan by channelDevelopment of new McLaren Brand reporting tool to measure brand health, consideration, and retentionDesign and execution of a new product naming strategy aligned to revised Brand DNADelivery of partnership campaigns including McLaren’s first NFT, GULF petroleum, Lego, APL and Castore clothing Show less



FCA Fiat Chrysler Automobiles

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Product and Brand Head - Jeep and Alfa Romeo

  • Jan 2018 - Jun 2018

  As per below for both Jeep and Alfa Romeo UK

• Product and Brand Head- Fiat

  • Aug 2016 - Jan 2018

  • Responsibility for the development of the overall product and brand communications strategy to support brand development and sales ambition.• Guarantee the conditions to achieve the commercial targets through the correct positioning in terms of brand image, promotions, contents and pricing for the Fiat UK.• Define and manage the product portfolio including pricing strategy, defining dealer margins (variable and fixed) and customer offer programmes• Overall responsibility for product launches and lifecycle management • Development of the entire communications channel strategy • Management of Advertising & Promotions budget .• Lead agencies through the process of campaigns development and media buying.• Coordinate with PR Department to ensure PR exposure is achieved and is in target with the brand and models. Show less



Honda Motor Europe Ltd

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Department Manager- National Marketing Communications

  • Sep 2015 - Aug 2016

  Overall responsibility for the Brand, Media and Digital activities for the UK Marketing department. Reporting directly into the UK Marketing Director.

• Department Manager- Marketing Programmes

  • Sep 2012 - Sep 2015

  My team and I are responsible for delivering marketing solutions that support the overall business objectives (volume and profit) of the car,bike and power equipment divisions. My team deliver tactical programmes(consumer offers) CRM and PRM programmes, dealer marketing solutions and lead generation. Reporting directly into the Head of Marketing I lead a team of 10 mid senior managers and exectives.

• Tactical Marketing Manager

  • Jan 2010 - Sep 2012

  Accountable for the creation, implementation and communication of national retail ‘Marketing Programmes’ [Campaigns/Consumer offers]. Delivering appropriate, timely and within budget ‘Marketing programmes that drives profitable incremental volume.Designing reward and recognition programmes for the retail dealer network including setting dealer trading support levels and commission ladders. Responsible for the setting of yearly and quarterly tactical budgets and accountable for a Multi Million plus budget line.Line management responsibilities for the Dealer and Tactical Marketing executive and Graduate Market Analyst. Show less

• Product Manager (Car Marketing)

  • Aug 2007 - Jan 2010

  Responsible for new car model Product management for the UK domestic market.

• Business Planning Executive (Demand Planner)

  • Feb 2006 - Aug 2007

  Responsible for the ongoing management and implementation of supply plans for all models sold in the UK.