Experience

MBNA

• United Kingdom
• Financial Services
• 200 - 300 Employee

• Head of Customer Marketing

  • 2015 - Present

  I am an experienced financial services professional who has held senior leadership roles across Credit risk, Audience Management and Marketing disciplines. Since November 2015 I have held the position as Head of Customer Marketing reporting into the Marketing and Digital Executive.I am responsible for driving strategic change and delivering against the business's financial goals balancing risk vs. reward from a P&L, regulatory and customer outcome perspective.In my current role I am responsible for the Cash, Promotional turn-off, Retention and Reactivation lines within the P&L, developing new strategies and marketing plans to deliver against plan.I am adept at building Target Operating Models to optimise performance and create an organisation culture which empowers and nurture's talent.I am engaged with the UK Cards Association to drive the industry response to regulatory changes such as BIS, CONC and the Market Study.

• Head of Audience Management

  • Oct 2014 - Nov 2015

  Built analytical function responsible for new account investment decisions across marketing channelsTeam Leveraged analytical tools such as enterprise minor to profile target audiences to inform new acquisition strategy Responsibilities also included Marketing communications, channel management and campaign execution functions for new and existing customers