Paul Roberts

Director of Media & Ad Tech at NERVE
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Contact Information
us****@****om
(386) 825-5501
Location
Leeds, England, United Kingdom, UK

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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Director of Media & Ad Tech
      • Oct 2019 - Present

      Leeds, United Kingdom Sometimes in life an unexpected opportunity comes along that you cannot say no to, so after nearly 12 years at HOME, it's onwards and upwards becoming a Director at NERVE. Watch this space for more on where we're heading.

    • United Kingdom
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Director of Media & Ad Tech
      • Oct 2019 - Present

      Leeds, United Kingdom As part of my main role with NERVE, I'll also be carrying out a direction and support role for our sister-company, Third Foundation, focusing on bringing clients a new level of understanding from properly engineered data, machine learning & AI. Watch this space for further developments.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Head of Media Technology
      • Oct 2018 - Sep 2019

      Leeds My journey here at HOME continues. I've moved into a newly created role to focus on our use of technology, and the data that generates, within the media space. Working closely with our media, data and tech teams it encompasses everything from overall strategy, to delivering on both client and internal projects. Whilst maintaining a digital specialism, I also broaden my horizons into offline media channels and it's technologies, with the progression of the likes of programmatic trading playing… Show more My journey here at HOME continues. I've moved into a newly created role to focus on our use of technology, and the data that generates, within the media space. Working closely with our media, data and tech teams it encompasses everything from overall strategy, to delivering on both client and internal projects. Whilst maintaining a digital specialism, I also broaden my horizons into offline media channels and it's technologies, with the progression of the likes of programmatic trading playing an ever greater role. HOME is a strategic marketing agency that grows brands by helping them gain and maintain attention. Today there are 240 of us spread across Leeds, London, Gibraltar and New York. We’re proud to be on the Recommended Agency Register (RAR) and a Google Premier Partner too. We’ve previously been listed in The Sunday Times Virgin Fast Track 100 as well as the Top 1000 Companies to Inspire Britain. Most recently, we ranked first place in Campaign’s Top 30 Regional Agencies.

    • Head of Digital Media Operations
      • Mar 2014 - Oct 2018

      Leeds, United Kingdom A promotion & merger in one! As homejames merges into HOME to become an integrated communications agency, this new role will see me head up the 'doing' part of the digital paid media team looking after process, strategy, team workloads and ensuring we continue to be driven by performance in everything we do whether it's Google, Facebook, Bing, display networks, biddable media and so on. I also have a strong input into CRO (conversion rate optimisation) campaigns. Home is an integrated… Show more A promotion & merger in one! As homejames merges into HOME to become an integrated communications agency, this new role will see me head up the 'doing' part of the digital paid media team looking after process, strategy, team workloads and ensuring we continue to be driven by performance in everything we do whether it's Google, Facebook, Bing, display networks, biddable media and so on. I also have a strong input into CRO (conversion rate optimisation) campaigns. Home is an integrated communications agency. We create everywhere brand ideas. We have offices in Leeds, London, Gibraltar and Sydney. We’re RAR accredited, DADI award winning, a Google Partner and most recently a Sunday Times Virgin Fast Track 100 company. We’re responsible for the marketing communications of many a household name. We specialise in everything from brand creation to direct response, and we advertise across every platform imaginable – including SEO, social media, paid media and most recently PR.

    • Online Campaign Director
      • Dec 2010 - Mar 2014

      Leeds, United Kingdom I work across a wide & varied range of paid search clients with significant experience in several finance sectors, retail & gambling. Delivering digital strategy and direction across these campaigns and all clients of homejames is a key part of my role. In addition, I'm responsible for planning team workloads and have a strong input into process & reporting.

    • Senior Campaign Manager
      • Sep 2009 - Dec 2010

      Leeds, United Kingdom

    • Online Campaign Manager
      • Nov 2007 - Sep 2009

      Leeds, United Kingdom

    • Travel Arrangements
    • 100 - 200 Employee
    • Travelling The World
      • May 2007 - Oct 2007

      Took a break from work to travel around the USA, Cook Islands, New Zealand, Australia & Dubai spanning 5 months. Fantastic way to gain life experience & perspective.

    • Web Designer / Developer & Sales
      • Sep 2005 - May 2007

      Lincoln, United Kingdom Working for a small Lincolnshire company covering all roles - selling, designing & building websites as well as being responsible for starting their SEO offering to drive visitors to the sites.

Education

  • De Montfort University
    BSc(Hons) Multimedia Computing, Multimedia Computing
    2000 - 2004

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