Executive General Manager

• Jun 2022 - Present

Director of Sales

• Jun 2020 - Jun 2022

General Manager - Spine

• 2015 - Jun 2020

I am a people focused sales and marketing leader, adapt in building teams and managing end to end P&Ls.Reporting directly to the CEO, I am responsible for daily field sales activities, sales growth and professional development of the sales and marketing teams as well as full P&L responsibility to an EBITDA level.Since taking on the GM Spine role in 2015, I have grown the business by 90% over this 5 year period and in most years, exceeded revenue and EBITDA growth expectations as well developing long-term sustainable results. This long-term sales track record was the driving force behind Stryker’s SSP unprecedented move to choose LHC as its exclusive sales partner in the spine category. My philosophy is simple, I believe in there are 3 key pillars that make a successful sales and marketing division, firstly it is people: Building a team from approx. 20 across ANZ to over 50 today, I find good people, develop them well and hold everyone to the same high standard.Second is product. Assisting to source and manage over 20 domestic and international suppliers, I pride myself in working with my sales and marketing teams and along-side and our customers to bring the best products to market.Finally, it’s professional education, both internal and external. Working with key opinion leaders and leveraging our strong supplier partnerships, delivering world class clinical education and events.

Account Executive - NSW & ACT Spine, Neuro and Operating Room Capital

• Feb 2010 - Mar 2015

With in the role as Account Executive - NSW & ACT Spine, Neuro and Operating Room Capital, I was responsible for the promotion and growth of the various Spine implant systems, Neuro and OR Capital Equipment systems marketed by LHC within the Hospital theatre setting. This included running the direct sales and clinical facing teams across both NSW and ACT major metro hospital groups. Over the period of time in this role due to substantial growth which saw revenue increase by over 400%, I selected and developed a team which tripled in size. Key Achievements in this role included installation of the first Bodytom mobile CT scanner and introduction of the first Mazor Spinal Robot System in Australia.Additional key responsibilities included people management and development, tendering and procurement, purchase forecasting and inventory management.

Business Development Manager - Spine and Biologics

• Feb 2009 - Feb 2010

As an initial member of Austspine (Small Medical Device Distributor) I was responsible for bringing to market K2M, a US based Medical Device Manufacturer, into the Australian Market in 2009. I was integral in the launch of their Spinal Implant systems into the market where the growth achieved within the first twelve months of trading resulted in the acquisition of Austspine by LifeHealthcare in 2010. As an initial member of Austspine (Small Medical Device Distributor) I was responsible for bringing to market K2M, a US based Medical Device Manufacturer, into the Australian Market in 2009. I was integral in the launch of their Spinal Implant systems into the market where the growth achieved within the first twelve months of trading resulted in the acquisition of Austspine by LifeHealthcare in 2010.

Senior Sales Representative - NSW & ACT

• Nov 2005 - 2009

As a Senior Sales Representative at Orthotech, a Australian and New Zealand based Medical Device Distributor I was responsible for the introduction of multiple medical device suppliers brands into the NSW market including - Abbott Spine, Biomet Spine and Implanet amongst others. The growth achieved over the period lead to tripling the Spine sales and customer facing team within NSW and growing revenue 4X. As a Senior Sales Representative at Orthotech, a Australian and New Zealand based Medical Device Distributor I was responsible for the introduction of multiple medical device suppliers brands into the NSW market including - Abbott Spine, Biomet Spine and Implanet amongst others. The growth achieved over the period lead to tripling the Spine sales and customer facing team within NSW and growing revenue 4X.

HORECA (Hotels, Restaurants and Cafes) Sales Representative

• Jan 2005 - Nov 2005

Working within the field of Hotel Restaurants and Cafes (HORECA) for Coca Cola Amatil I was responsible for promotion and building of brand awareness and presence of CCA product within the Metro-Sydney Area.In this role I was required to work with a diverse customer group from small cafe owners to high end restaurants and cafes. It required skills within product segmentation based on the various customer groups where I was able to achieve 100% market penetration by customer of the various products launched during this time.Other key skills included Price negotiation and margin management within the sector.

Sales Representative - Grocery

• Jan 2004 - Jan 2005

Within the role of Sales Representative Grocery my core responsibility was to improve brand awareness and presence within the Grocery sector for CCA. This included working with large commercial groups like Woolworths and Coles to smaller independent grocers including IGA. Key skills included planogram implementation and merchandising as well as increasing the footprint of CCA product outside of on shelf space. In my time within this role I was able to increase CCA Grocery product footprint by an average of 25% per site.