Experience

Stone & Wood Brewing Company

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• Brand Development Team Member

  • Jul 2016 - Present

  My primary responsibility in the role is selling a portfolio of 25+ products across categories including beer, cider, ginger beer and seltzer to On Premise (bars, clubs, restaurants) and Off Premise customers (offline and online retailers). Other main duties I am responsible for include: • Running product, sensory and reticulation-based training sessions for venue staff, managers and big business alike. • Utilising data and insight analysis via Power BI to target prospects and keep track of customer ranging compliance • Creating and executing product-led activations and promotions within On Premise and Off Premise venues • Merchandising and creating product displays in On Premise and Off Premise Venues • Using CRM platforms to log activity • Engaging and working with national customers with large scale distribution and logistics systems, including supermarkets, online retailers and cruise companies. • Training and managing of casual employee who completes jobs for the local team. • Selling in, organising and working events such as beer festivals and corporate tasting events Key accomplishments: • From July 2019 to Sept 2022, I have been responsible for an increase in value of 79% in revenue, an increase of 53% in volume and an increase in distribution points of 31.2%, for a total of 2494 distributions of our products. • Cicerone Certified Beer Server attained • Created and rolled out internal onboarding SOP for all new casual workers • Involved in the end-to-end market release of the limited Holy Grain Breakfast IPA, which included naming, marketing and distributing the product. Show less



M&C Saatchi Australia

• Australia
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jun 2014 - Jun 2016

  In my time at M&C Saatchi, I tended to the day-to-day account management of several key Clients within the Agency, including Optus, The Greater Western Sydney Giants AFL Club, Moccona and Harris Coffee, IAG Limited (NRMA and SGIO/SGIC), and the Australian Cancer Research Fund (ACRF). My experience across these Clients is well-rounded and spans ATL, Direct, Digital and Retail.Exciting work I've been directly involved with include ARCF's 'You Are The One Who Will End Cancer', Harris's 'Stirring Australia', Optus's 2014 Rebrand and GWS's 'Battle of the Bridge' Show less

• Account Executive

  • Oct 2012 - May 2014



Hill+Knowlton Strategies

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Consumer Marketing Intern

  • Jun 2012 - Sep 2012

  H&K is a global communications and marketing company with 80 offices worldwide, including Australia. I worked on projects as diverse as strategies for Dallas/Fort Worth International Airport and FMCG products such as the Eclipse range of mints H&K is a global communications and marketing company with 80 offices worldwide, including Australia. I worked on projects as diverse as strategies for Dallas/Fort Worth International Airport and FMCG products such as the Eclipse range of mints



Personal Assistant/Event Management

• Drysdale Communications

  • Mar 2006 - Mar 2007

  I supported the MD on our core client - the Champagne Bureau Australia ( CIVC - Comite Interprofessionnel du Vin de Champagne). The focus of the prominent French trade organisation, which represents Champagne brands and growers, was educating decision-makers on the finer points of the Champagne AOC, including public relations, media outreach, managing client relationships, educating and marketing Champagne wines in the Australian market. Australia is the sixth largest export market in the world for Champagne by volume. Show less