Experience

Solé Bicycles

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• VP of Sales and Marketing

  • Jan 2018 - Present

  Advanced to VP of Sales and Marketing role to serve as a key member of the executive team responsible for overall sales operations and marketing strategy for all five business channels: corporate sales, online sales, wholesale sales, retail sales, and service sales. • Lead all aspects of the company’s day-to-day operations including sales and marketing strategy, product development, leadership and training, and P&L management for all 5 business units: corporate, wholesale, service, retail, and online sales.• Developed and grew the corporate sales division from beginning stages to leading profit driver in the business with the highest profit margin in the company at 59%. • Promoted to the senior executive team to drive new business development, monitor, and improve sales forecasting and accelerate growth in all 5 business units. • Executed organizational restructuring to positive revenue growth, exceeding plan to largest years in company history consecutively the past 4 years. • Successfully overhauled company website and scaled online retail over 4 years through multiple Shopify partners and agencies. • Successfully secured wholesale partnerships with Coppell (Mexico & South America), Target, Amazon, Walmart, Zola, Expert Voice, and other online e-commerce partners. • Implemented best practices for sales and marketing strategy, business planning, forecasting, warehousing, human resources, and product development.• Developed executive-level presentations and sales materials that assisted in the double-digit growth year over year. https://www.solebicycles.com/https://www.youtube.com/c/SoleBicycles

• Head of Corporate Sales & Business Development

  • Jan 2016 - Present



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• National Event Consumer Products Manager

  • Jan 2015 - Dec 2015

  Managed all sales, marketing, event planning, event logistics, staffing, financial reporting, and inventory management for 47 activations in 2015. Launched and executed Red Bull event vehicle tour with a staff of 5 full time and 30 part-time employees that traveled to 47 activations across the country throughout 2015. • Responsible for all event planning and budgeting, marketing, sales forecasting, and P&L management for event consumer product sales at Red Bull North America. • Lead event consumer products division to the largest gross sales and profit totals through record number 47 consumer product activations in 2015.• Launched and managed all DOT compliance, logistics, inventory, reporting, marketing, and financials for the first ever 2015 Red Bull event activation vehicle.• Successfully executed 47 consumer product activations at Red Bull events in 2015, 14 more than the year prior. • Hired, managed, and trained full-time staff and event-specific on-site teams for consumer products activations at Red Bull events nationally.• Created innovative product design process by using local creative agencies, local artists, or through collaborating with brands to form strategic partnerships on event-specific merchandise.



Boston Environmental

• United States
• Oil and Gas
• 1 - 100 Employee

• Senior Sales Consultant

  • Apr 2009 - Jan 2015

  Managed regional sales, marketing, training, implementation of product launches, industry events, regional finance and accounting for all 4 brands under Boston Environmental LLC. Successfully launched three other consulting programs that drive profitability for full-service propane, oil, and HVAC companies across the Mid-Atlantic region. • Built underperforming territory into major producer – expanded client base by 81%.• Grew sales revenue 317% since taking on full territory/region management.• Landed largest account in division history, securing over 250k in annual reoccurring revenue.• Helped multiple accounts grow their business upwards of at least 100k in revenuethrough financial consulting, management training, and marketing campaigns. • Promoted to a senior role on a fast track through 3 roles in 3 years.• Responsible for interviewing, hiring, and training multiple sales consultants for rapidly expanding territory.• Formed strategic partnerships with insurance companies and associations that were an integral part in gaining traction in the marketplace for new product launches.