Experience

Bautista Direct Marketing

• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Dec 2019 - Present

  Running the Direct Response efforts on Broadcast, Cable, OTT and Programmatic TV Media channels for a $160M+ Global E-Commerce Company. Running the Direct Response efforts on Broadcast, Cable, OTT and Programmatic TV Media channels for a $160M+ Global E-Commerce Company.



Continuum Media

• United States
• Advertising Services
• 1 - 100 Employee

• Broadcast Buyer and Planner

  • Sep 2019 - Dec 2019



Lawyers Group Advertising, Inc.

• United States
• Legal Services
• 1 - 100 Employee

• Senior Media Buyer

  • Jan 2019 - Dec 2019

   After the Senior Media Buyer left the company, I took over most of her work and now manage a record number of 50+ markets, with 135K+/month in budget from California to Texas and Chicago to Boston.

• Media Buyer

  • Dec 2016 - Jan 2019

   Earned my way from being a part-time Media Buyer in January 2016 to being a full-time employee by December 2016, while also working 30+ hours a week as a Paralegal at another company. Once hired, I was immediately thrown into the busiest time of year in a high-pressure environment where I had to deliver results right away for 30+ markets with a combined 50K+/month in budget. Diligently studied each of my markets by thoroughly understanding every TV Station and building relationships with every TV Sales Rep. After creating in depth breakdowns of Nielsen/ComScore Ratings, Hour by hour Programming, and DR Prices, I leveraged my newly created relationships to negotiate the lowest possible rates. My skills quickly earned accolades at the company and I quickly become known as a master negotiator.  Monitored my markets results and spending levels on a Daily, Weekly, and Monthly basis in order to make time sensitive decisions to cut/add TV buys, lower/add number of internet leads, and increase/decrease budgets. Created a 30-60% improvement in our largest client’s troublesome markets in my first full year which increased his yearly budget and lead to my being rewarded the 2017 Employee of the Year. Worked tirelessly with our Digital Marketing Manager to brainstorm new ideas for better results in difficult markets. We collaborated on innovate ideas such as Native Advertising, OTT, Radio, Newspaper, and National Television which eventually lead to the creation of a new position for a Social Media Strategist. Show less

• Assistant Media Buyer

  • Jan 2016 - Dec 2016

  -Collaborating with Media team to intelligently design a 21st-Century Marketing Strategy -Researching the TV & Internet buying industry to understand the complexities of the market -Introducing a system to increase client satisfaction while improving company profitability



Curtis Brinckerhoff & Barrett

• United States
• Law Practice
• 1 - 100 Employee

• Paralegal

  • Jun 2015 - Dec 2016

   Began as an intern; became a Paralegal assisting the two senior Attorneys at the law firm  Multi-tasked the input of taxes for 50+ trusts and estates valued in hundreds of millions of dollars  Discovered an innovative new experimental process to organize decades of old legal documents  Gathered detailed client data for high exposure update, trusts, wills, and proper tax forms  Began as an intern; became a Paralegal assisting the two senior Attorneys at the law firm  Multi-tasked the input of taxes for 50+ trusts and estates valued in hundreds of millions of dollars  Discovered an innovative new experimental process to organize decades of old legal documents  Gathered detailed client data for high exposure update, trusts, wills, and proper tax forms



United Way of Dane County

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Loaned Executive

  • 2014 - 2014

  From the bottom of my heart I am grateful and proud to be apart of a life-changing, world class organization as The United Way of Dane County. It is fearless lead with love and dedication by CEO Leslie Ann Howard whom I am proud to call a friend, mentor and example. I spent months apart of the United Way family out sharing the vision for positive change in Dane County. As a team we opened our hearts, went outside our comfort zones, and united for a just cause of bettering the world. I thank everyone that currently works at UWDC, they have changed my life forever, Thank you! My responsibilities while in the role of Loaned Executive: ➢ Developed how to effectively work independently while also working with multiple teams on different projects ➢ Maximized Social Media to share UWDC vision, earned recognition from Leslie Howard & Jack Salzwedel ➢ Utilized creativity & innovative thinking to create strategic individualized internal campaigns ➢ Strengthened my passion for networking & building genuine long lasting donor relationships ➢ Discovered my love for getting out into community & sharing a vision for unified positive change ➢ Performed high effectiveness & motivation due to a compassionate & approachable management team ➢ Validated my dedication & inspiration when in pursuit of a goal with an internal emotional commitment ➢ Observed the giving nature of people and desire to help make the world better if only given an opportunity ➢ Identified most efficient work environment is one of support, collaboration & united towards one vision ➢ Realized my passion for education, to close the achievement gap & help all kids graduate HS & go to college ➢ Humbled to be apart of a development team that changed Dane County & raised $19.6 Billion (Goal $19.1B) See less Show less



NASA

• Lead Researcher

  • Jan 2006 - Jan 2006

  Accelerated research on mice bones to help astronauts survive in outer space. Uncovered effects of bone density changes due to long term suspended gravity. Implemented Excel data and CAT scan images of mice bone fragments. Published Author in Scientific Journal: http://www.igi-global.com/chapter/space-elevator-generating-interest-future/6700 See less Accelerated research on mice bones to help astronauts survive in outer space. Uncovered effects of bone density changes due to long term suspended gravity. Implemented Excel data and CAT scan images of mice bone fragments. Published Author in Scientific Journal: http://www.igi-global.com/chapter/space-elevator-generating-interest-future/6700 See less