Experience

History Today Magazine
• United Kingdom
• Periodical Publishing
• 1 - 100 Employee
• Head of Marketing

  • Jul 2023 - Present


Prospect Magazine

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Head of Marketing

  • Sep 2014 - Jul 2023

  Prospect is the current affairs monthly that offers a calm voice at a time when people increasingly feel the need to shout to be heard. Prospect offers in-depth analysis with warmth and fun so that readers get the most from their leisure time The magazine achieved impressive growth with several successive increases on the independent ABC circulation audits, which included a number of records for the magazine. Prospect first reached more than 17k subscribers in 2017 and was also selling 3.5k copies on the newsstand each month. My responsibilities included: ▪ growing Prospect's subscriptions base ▪ running the marketing operation including all planning, budgeting and forecasting ▪ growing the digital side of the business and improving digital conversion metrics ▪ using all relevant marketing channels to meet and exceed the magazine's growth targets ▪ controlling newstrade distribution ▪ supporting all commercial and branding activity ▪ managing agencies Show less



Green Star Media Ltd

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Head of Marketing

  • Jun 2012 - Sep 2014

  GSM is the world's biggest publisher of digital sports coaching magazines to an international audience. In September 2014, GSM had a newsletter readership of 400k, more than 15k paying subscribers and a number of websites, and had grown to four times the size of any competitor. The content is sourced from coaches at all levels, from Sunday League soccer coaches right up to José Mourinho and Sir Alex Ferguson.My responsibilities included:▪ managing eight marketing and three customer service staff. All marketing activity, planning, budgeting and forecasting▪ using a range of digital strategies to meet and exceed growth targets for eight magazines▪ developing GSM’s marketing through core channels including email marketing, SEO, PPC, list collaboration and web research▪ generating revenue in excess of £2 million a year▪ building the biggest database of sports coaches in the world▪ improving metrics at all levels of the conversion funnel▪ managing agencies Show less

• Subscriptions Marketing Manager

  • Apr 2011 - Jun 2012

  I was originally appointed at GSM to build subscriptions for the flagship soccer coaching magazine Elite Soccer, published in partnership with the League Managers Association (LMA). My success in this role led to my promotion to Head of Marketing.



Hemming Group

• United Kingdom
• Information Services
• 1 - 100 Employee

• Marketing & Circulation Manager

  • Mar 2010 - Apr 2011

  Hemming Information Services (the publishing division of the Hemming Group) publishes a broad portfolio of subscription, controlled circulation and hybrid magazines across sectors as varied as local government and lingerie. HIS had more than 15k paying subscribers in April 2011. My responsibilities included:▪ leading, managing and developing 13 staff across four departments – marketing, customer services, subscriptions and telephone registration – as the most senior marketer at HIS▪ managing online and offline strategy for 30 magazines, directories and websites▪ generating revenue in excess of £2m a year ▪ delivering hundreds of campaigns a year across direct marketing, email, telesales, events and on-page advertising ▪ supporting all commercial activity to maximise all revenue opportunities▪ all strategic planning, budgeting, forecasting and delivery▪ branding, rebrand management and agency management Show less

• Marketing Manager

  • Apr 2007 - Mar 2010

  I was originally appointed at HIS as a Marketing Executive. I was then promoted first to manage four products and then to Marketing Manager. My success led to responsibility for three more departments.

• Product Manager

  • Dec 2004 - Apr 2007

• Marketing Executive

  • Jul 2002 - Dec 2004



Informa

• Croatia
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Communications Executive

  • Jan 2001 - Jul 2002

  This role focused largely on designing, writing and implementing direct marketing campaigns for a range of pharmaceutical reports. Key achievements included formalising the direct marketing process, developing new campaign analysis procedures and leading the marketing campaign for the best-selling report in the portfolio. This role focused largely on designing, writing and implementing direct marketing campaigns for a range of pharmaceutical reports. Key achievements included formalising the direct marketing process, developing new campaign analysis procedures and leading the marketing campaign for the best-selling report in the portfolio.



North Somerset Council

• United Kingdom
• Government Administration
• 700 & Above Employee

• Economic Development Assistant

  • Jul 1998 - Jul 1999

  This role involved liaising with potential investors and producing marketing literature. This was originally a year out from University in industry but I was asked to return after my degree. Key achievements included organising a well-received conference and providing a better support network for new companies in the area. This role involved liaising with potential investors and producing marketing literature. This was originally a year out from University in industry but I was asked to return after my degree. Key achievements included organising a well-received conference and providing a better support network for new companies in the area.