Experience

Cool Jewels® by Phillips International, Inc.

• United States
• Wholesale
• 1 - 100 Employee

• Vice President of Sales and Marketing

  • Apr 2022 - Present

• National Sales Manager

  • Aug 2011 - Apr 2022


Dyno Merchandise
• United States
• Manufacturing
• 1 - 100 Employee
• Vice President of Marketing

  • Jun 2001 - Mar 2011

ChildU
• United States
• Information Technology & Services
• Vice President of Marketing

  • 2000 - 2001


MTV /The Box Busic Network

• Director of Marketing

  • 1997 - 2000

  Directed all national consumer and trade marketing, including brand strategy and positioning, print and broadcast advertising, media planning, sales collateral, promotions, public relations, trade shows, special events, marketing research and Sales/Affiliate support. Developed and managed a $3 million annual marketing budget. Supervised a staff of six employees, including three managers and three administrative/customer service personnel, as well as advertising, promotions and public relations agencies. * Implemented a re-branding efforted to enhance appeal of the network to consumers, advertisers and cable TV operators. Resulted in a 53% increase in advertising recall and a 63% growth in distribution. * Developed and implemented national multi-platform promotions that improved advertising revenues by 88% and yielded an ROI of 1500%. * Led task force responsible for re-launching the company's Internet presence, introducing the world's first convergent TV/Internet product. Results in a 35% increase in users and a 50% jump in page views. Show less


Comcast Cable
• Director of Marketing

  • 1994 - 1997
• Marketing Manager

  • 1993 - 1994

MCI Worldcom
• Product Manager

  • 1991 - 1993

Ryder System
• United States
• Truck Transportation
• Product Manager

  • 1986 - 1991