Experience

Rex Brown Ltd

• United Kingdom
• Retail
• 1 - 100 Employee

• Director Of Special Projects

  • May 2021 - Present

  Working directly with the MD and CEO taking overall charge of all special projects relating to strategic development across digital sales channels and marketplaces, own brands, new brand development, in-house creative, social commerce (TikTok, etc), Amazon marketplace strategy and growth, strategic positioning, and partner relationships. Overall management of strategic seven-figure sales brands and budget ownership, development and market share growth within the Amazon ecosystem. Also managing and developing a pioneering Rex Launchpad Success Program that enables brands to go from launch to category growth and domination and includes all of the various chapters within each stage to create success for any new or legacy brand. Show less

• Head of Own Brand Innovation & Digital Strategy

  • Dec 2020 - May 2021

  I head up the Rex Brown own brand innovation, digital strategy and new product development, looking at pricing and consumer behaviour to drive innovative, "on-trend" ranges for our own brand portfolio and then mapping out and managing the strategy and D2C offering, full end to end project timeline and marketing strategy. My key responsibilities include presenting my vision to the business owner, Managing Director and wider relevant internal and external key stakeholders, managing the creative team's workload within the current project, creating the overarching strategy for own brand, Beauty, Homewares, Children's, Health & Wellness categories, and helping translate products within these spaces into the biggest commercial opportunities for Rex Brown.I am also tasked with creating a simplified roadmap and workflows for the Rex Brown own Brand portfolio, using consumer insight, multi-agency and departmental collaboration and key brand strategy/proposition building skills, developing the workflow templates and guardrails for each brand so that these can be adhered to and communicated across the business to drive brand consistency under the mother brand and ensuring constant momentum across multiple projects. Show less



Lindens Health & Nutrition

• United Kingdom
• Health, Wellness & Fitness
• 1 - 100 Employee

• Head Of Sales & Marketing

  • Oct 2019 - Nov 2020

  As part of the senior management team at Lindens Health & Nutrition I head up a team looking after a large wholesale B2B and D2C customer base as well as managing Lindens current strategic relationships with and EU marketplaces, including planning and implementing our latest extremely successful strategy with Amazons incredible FBA offering which was completed in November 2020. My role also includes creating multiple new market opportunities in social commerce and other forward-thinking strategic relationships to continue growing the company's impressive year on year growth. Taking full responsibility for the company's marketing strategy with respect to all digital media and online activity. Show less



Thumbprint Media Ltd

• United Kingdom
• Advertising Services

• Head of Sales & Marketing

  • Mar 2019 - Nov 2019

  Heading up a small team in relation to marketing across a number of vertical markets and managing a number of diverse projects, many that are lead generation or eCommerce focused. Working closely with directors to support the budget strategy through the development and implementation of a robust marketing strategy for our clients. Reviewing current marketing operations, devising and implementing change strategy to ensure our clients maintain "a head of the curve strategy". Working with internal and external stakeholders of our clients to develop individual PR and communications strategy. Managing and grow a high performing marketing team. Working with the senior management team of our clients to shape their brand identity. Set, track and report on KPIs, driving to achieve better results in line with the clients ambitious growth expectation. Analyse and report on ROI of marketing campaigns and initiatives of our clients. Execute in-person our clients online, social and offline campaigns. Customer experience insights and planing during web development - ensuring CX is always moving forward and remains the main focus during all and any customer led developments. Ensuring that a UCD is at the forefront of everything I design through creative and frictionless processes. Brand experience contribution - working with our client base to shape their brand identity when required. Customer acquisition management for our client base to ensure that they are achieving a strong position in their market. Show less



Bentleys of Pontefract Limited

• Pontefract

• Director

  • Apr 2012 - Aug 2018

  Starting in 2012 Bentleys was designed as a high end retailer of specimen plants and trees. In 2015 I decided that eCommerce should be our main route to market and launched our first site. It soon was obvious that the Internet had changed and was now a very complex market but I took this as a challenge and by June 2018 we were shipping over 45,000 orders per year that were gained from our own eCommerce sites plus relationships with Amazon, eBay, Wowcher, affiliates and many other well know platforms. With hundreds of web inquiries per week we had to convert these potential customers to sales using some of the best speech analytics tools & conversion optimisation tools. The systems were fully automated across all sales and stock inventory with API integrations to our main and satellite sites. We had many many strong marketing partners and ROI of 8.7. I had become a self taught eCommerce sales and marketing professional with proven results that showed my education and school of hard knocks had delivered a "Can Do" individual that thrived on challenges and the need to innovate, create and produce successful sales within a team environment. Sadly in September of 2018 a number of situations beyond my control made me have to close the business I had worked so hard on for 7 years and that had achieved so much (making us a leader in our industry). I do miss the challenges! Show less



Pontefract Homes

• Pontefract

• Property Developer

  • Feb 2006 - Oct 2011

  I have a portfolio of property and was looking for a change from eCommerce so I did property development for 5 years. I have a portfolio of property and was looking for a change from eCommerce so I did property development for 5 years.



Best4Cars.com

• Pontefract

• Founder

  • May 2002 - Jul 2005

  After a disagreement with fellow shareholders regarding the sale of Showroom4cars to Centrica in 2002 I decided to go my own way and create my own business in the same market place. It was started in my converted garage. The web site was designed from the ground up and new contracts negotiated with suppliers and manufacturers for new car discounts. Within 2 years the business had web sales of over £4.45mil and unique user sessions of 600,000 visitors. As the sales grew, so did the marketing budgets and as a “one man” business the marketing and analysis was a new skill I had to learn, ultimately managing a monthly budget of £50k per month with very strong conversions and ROI. I was responsible for marketing, brand management, sales, product ordering, customer management/ journey, logistics, customer issues and everything else within. Sadly in 2004 the UK manufacturers decided to support there dealer groups and removed the focus from independent online retailers. Show less



Showroom4Cars.com

• Chesterfield

• Business Developments Manager

  • Apr 1998 - Apr 2002

  This was a very early time within the world of the Internet, when it was the view that the largest amount customers would spend in eCommerce was £10. Creating such an innovative web site from scratch with incredible functionality was very challenging. The brand became one of the UK's leading online retailer of new cars and was featured in many of the tabloids through PR almost weekly. • Design and work with web designers to deliver a cutting edge eCommerce site. • Understand the shopping needs of our customer and create a journey that would convert. • Work with PR to look at celebrity endorsement or use of the web site. • Negotiate with new car manufacturers, paving the way for a non franchise company to sell new cars. • Open new doors within the industry through new and challenging ideas that offered win win solutions to both S4C on the partner. • Push the boundaries of eCommerce within the UK to establish the brand as a UK No1. • The UK's first none manufacturer to exhibit at the Motorshow NEW in 2000 next to Mercedes, Bentley & Mini. Show less



West Riding Motor Auctions

• Morley, Leeds

• Auction Manager & Auctioneer

  • Apr 1993 - Feb 1995

  I joined West Riding because it had a lot of respect within the motor industry and was a business where I could that it could be more that it currently was and I could utilise my past experience and develop the business in a number of areas. I brought a number of new key accounts to the business, re structures the yard and internal systems. This was a modernisation of the existing business and the customer base grew as did the number of sales. Over the months and years the owner Barrie Collins, who started the business, had intimated that he wanted to retire and I could buy the business but it became apparent that he found it too hard to part with at that time so I left to seek out new opportunities. During my years as a professional auctioneer I had personally auctioned over 20,000 cars, vans and plant. Show less



Motorauctions (Leeds) Ltd

• Hunslet, Leeds

• Business Developments Manager & Auctioneer

  • Jun 1985 - Mar 1991

  I was brought in at the very start of the business inception to help it develop from the ground up. I was the Business Development Manager and auctioneer that was part of the main management team along with other well know individuals from within the car auction industry. The auction was to be created from the ground up, all systems internal and external were to be created. This included every single aspect of a car auction and I was involved in all areas from the very start and this also included designing and developing the UK’s first digital auction system. Once the auction was fully operational we were to gain the customer base which included dealer groups, fleet companies and other various government contracts. I was one of Four auctioneers and we offered over 5-600 vehicles each sale with Four sales per week. Motorauctions Leeds became one of the great car auction success stories until greed set in, in 1991 and there was some internal fighting between the shareholders and I was also approached by CMA to re join their operation. Tasks & Requirements • Design the yard traffic flow from scratch to maximise space and efficiency • Auctioneer on each of the Four sale days • Find new business on both the vendor and buyer sides • Look after multiple dealer group and fleet relationships ensuring timely collections, valeting and preparation for sale. • Organise yard staff duties • Maintain stron relationships with both buyers and vendors • Stand in for transport manager • The list of daily, monthly and quarterly responsibilities is endless. Show less



Central Motor Auctions Group (CMA)

• Rothwell, Leeds

• Trainee Auctioneer & Manager

  • Apr 1981 - Jun 1985

  Starting as a trainee auctioneer I soon became proficient across all sale types such as commercial, fleet, trade only sales and specialist sales such as Top Van and Collectors car auctions. I worked my way up from front counter to senior auctioneer/ valuer and assistant manager, managing a number of specialist sales, valuing fleet vehicles, condition reports and creating relationships with dealer groups on both the disposal and buying aspects. Tasks & Requirements • Auctioneering on sale days Four times per week • Valuing fleet vehicles and doing condition reports • Doing the commission calculations after each sale • Creating the mail shot list of vehicles that was sent to the buyer base Show less