Experience

Rapid Learning, a BTS company

• United States
• E-Learning Providers
• 1 - 100 Employee

• Email Marketing Manager

  • Aug 2020 - Present



BUSINESS 21 PUBLISHING/RAPID LEARNING INSTITUTE

• Email Marketing Manager

  • Apr 2008 - Aug 2020

  Responsible for development and implementation of email strategy and management execution delivering 2-10 million emails monthly that generated significant interest for Web Based Conferences, Ancillary Training Products, Leadership and Training Webinars, and LMS Programs. Responsible for process development and compliance monitoring to avoid “Blacklisting” by Spam monitoring companies such as Barracuda, SpamCom, and SpamHaus. Compliance monitoring enabled delivery, open and click rates to remain well above standard. No blocking of domains in 6+ years, due to high compliance monitoring (CAN-Spam).• Averaged 1.5 million in Audio Conference and Ancillary Product web sales for 5 years• Identified and structured List Segments to target specific and various clientele• Managed all email procurement lists, supplier selection, contracting, supplier relationship management, supplier performance monitoring and negotiations.• Developed cost effective strategies for all Email delivery by leveraging relationships with Email Service Providers and senior management.• Monitored and reported Email marketing results to senior management and provided strategy solution updates monthly. Reporting responsibilities included but were not limited to Key Performance Indicators such as Volume, Return on Investment, Supplier list performance, Revenue and various ad hoc reports as needed to gain better insight to process and management and to improve efficiency. Marketing results increased each year by more than 15%. Open and click rates on email delivered an average 16-18% daily, 2-4% over national average of 14%. • Consistently averaged 2 million+ in Audio Conference and Ancillary Product web sales 5 years.



Bear Stearns Residential Mortgage

• CLOSER / FUNDER

  • Apr 2006 - Aug 2007

  Assistant Team Leader of Closing Department and acted as the main resource for new employees and all other closers, addressing any issues concerning loans. In addition, was the Top Closer/Funder – averaging eight loan closings daily.• Assisted highest producing Account Executive and responsible for Priority handling of emergency, complex and same day closings.• Developed extensive knowledge of state lending guidelines, title and deed issues for Mid-Atlantic and the Southeast Regions of United States.



Option One Mortgage

• Financial Services
• 200 - 300 Employee

• LEVEL 3 CLOSER/FUNDER

  • Nov 2002 - Feb 2006

  Supervisor in Closing Department as well as manager for other branches to help streamline and accelerate processes to meet corporate goals.• Responsible for timely delivery of funded loans to corporate headquarters for sale to investors.• Input, reviewed, and sent correct loan documents to execute next and same day closings and processed priority closings.• Main liaison for new employees and other closers, addressing loan issues and concerns. Supervisor in Closing Department as well as manager for other branches to help streamline and accelerate processes to meet corporate goals.• Responsible for timely delivery of funded loans to corporate headquarters for sale to investors.• Input, reviewed, and sent correct loan documents to execute next and same day closings and processed priority closings.• Main liaison for new employees and other closers, addressing loan issues and concerns.



County of Delaware

• United States
• Medical Practices
• 1 - 100 Employee

• RECORDS RETENTION OFFICER

  • Apr 1997 - Nov 2002

  Supervised and maintained the handling, storage, and preservation of records and books produced by and for 70 county government departments within the criminal and civil court systems. Developed and maintained great working relationships with directors, judges, and court administrators which provided a very efficient and comfortable work environment. Instructed staff in proper handling and destruction of records in accordance with county and state regulations.

• FILE ROOM SUPERVISOR, OFFICE OF JUDIAL SUPPORT

  • Oct 1990 - Apr 1997

  Responsible for court lists, files, and all records associated with civil cases filed throughout Delaware County government. Acted as liaison for Judges, attorneys, courthouse staff and private citizens for an efficient department.

• CRIMINAL CASE COST CLERK

  • Apr 1990 - Oct 1990

  Prepared financial cost sheets for criminal cases filed through the courthouse.