Paul McBride

Business Manager at Richmond Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Ireland, IE
Languages
  • French Professional working proficiency
  • Spanish Elementary proficiency
Skills

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Bio

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Credentials

  • WSET LEVEL 2 WINES AND SPIRITS
    WSET — Wine & Spirit Education Trust
    Feb, 2019
    - Nov, 2024
  • WSET Spirits Level 2
    WSET — Wine & Spirit Education Trust
    Jan, 2018
    - Nov, 2024

Experience

  • Richmond Marketing
    • Ireland
    • Food & Beverages
    • 100 - 200 Employee
    • Business Manager
      • Sep 2016 - Present

      • Responsible for alcohol sales to Tesco Ireland and soft drinks, snacks and confectionary to MRPI • Brands managed include Red Bull, Peroni NA, Kopparberg, Faustino, White Claw, Hendricks, Tullamore DEW, Stoli, Sierra, Master of Mixes, Four Loko, Fulfil, Danone Water, Vit Hit, Fever Tree • Responsible for alcohol sales to Tesco Ireland and soft drinks, snacks and confectionary to MRPI • Brands managed include Red Bull, Peroni NA, Kopparberg, Faustino, White Claw, Hendricks, Tullamore DEW, Stoli, Sierra, Master of Mixes, Four Loko, Fulfil, Danone Water, Vit Hit, Fever Tree

  • pladis Global
    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Business Account Manager
      • Jan 2012 - Sep 2016

      • Responsible for sales to Tesco Ireland and previously Dunnes and MRPI • Accountable for total commercial and share delivery. • Leader of commercial negotiations including terms and joint business plans • Alignment of United Biscuits marketing strategy with key accounts using various commercial levers. • Use of category information to drive compelling sales presentations • Cross functional management of United Biscuits Xmas business • Responsible for sales to Tesco Ireland and previously Dunnes and MRPI • Accountable for total commercial and share delivery. • Leader of commercial negotiations including terms and joint business plans • Alignment of United Biscuits marketing strategy with key accounts using various commercial levers. • Use of category information to drive compelling sales presentations • Cross functional management of United Biscuits Xmas business

  • Kerry
    • Ireland
    • Food and Beverage Services
    • 700 & Above Employee
    • National Account Manager
      • May 2005 - Dec 2011

      April 2011 to December 2011 National Account Manager Private Label •Responsible for private label sales to Dunnes Stores and Musgrave Retail Partners Ireland. •Driving growth through negotiation and implementation of Joint Business Plans. •Managing Commercial Tenders. •Working with cross functional teams to deliver accurate forecasting of sales. •Understanding of private label market to highlight and deliver business opportunities. Jan 2009 to April 2011 National Account Manager Convenience Channel •Responsible for branded and foodservice sales to Londis, Barrys, Gala, Stonehouse, Aramark, Sodexo, Compass and McDonalds. •Working closely with customer field sales teams to implement key store plans. •Weekly meetings with Convenience Channel Sales Team to review and implement Kerry Foods brand strategy to national accounts. •Presenting and analysing key category data to help business achieve key targets. •Commercial negotiations with key accounts including Joint Business Plans and pricing. •Forecasting sales volume, value and commercial margin for the Convenience Channel and implementing corrective action where required. May 2005 to December 2008 National Account Manager Kerryfresh (National ingredient supplier to Deli Counters in the Convenience Channel, Sandwich Bars and Work Place Caterers) •Responsible for all national accounts in the Convenience Channel for Kerryfresh including BWG, Londis, Barrys, Gala, Musgrave Wholesale Partners, Mangans, Topaz, O’Briens Sandwich Bars, Aramark, Compass and Sodexo. •Creating and executing key partnership projects with customers. •Developing close working relationships between Kerryfresh and key customer field sales teams to develop sales in key stores. •Organising and driving national promotions to add value to top and bottom line sales. •Implementing price increases. Show less

  • Foyle Food Group
    • United Kingdom
    • Food and Beverage Services
    • 100 - 200 Employee
    • Business Development Manager
      • Feb 2000 - May 2005

      The Foyle Food Group is a beef and lamb processor based in the North West of Ireland. May 2004 to May 2005 Business Development Manager • Targeting and acquiring new business in the ROI, UK, France, Benelux and Italy. • Managing key accounts in Italy and the Benelux. September 2000 to May 2004 Assistant Sales Manager • Developing new business in UK, Benelux, Italy February 2000 to September 2000 Sales Executive (Explorers Programme) • 9 month placement with the Foyle Food Group as part of Explorers Export Marketing Graduate Recruitment Programme run by Invest NI. Show less

Education

  • Heriot-Watt University
    MA Hons, International Business and Languages
    1995 - 1999
  • EDHEC Business School
    MA Hons Int. Business and Languages, International Business
    1997 - 1998
  • Our Lady and Saint Patricks College, Knock, Belfast
    1988 - 1995

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