Experience

Basketball Australia

• Australia
• Spectator Sports
• 1 - 100 Employee

• Executive General Manager

  • Mar 2019 - Present

• Acting CEO

  • Sep 2018 - Mar 2019

  Management of the National Sporting Organisation and all business units including Operations, Finance, Legal, Integrity, Marketing, Commercial, Business Development and High Performance (National Teams).Deliverables & Achievements:> Provided critical leadership, stability and direction during a phase of organisational change and growth.> Board management, including preparation and delivery of the Annual General Meeting and management of Finance, Audit and Risk Committee.> Management of key stakeholder relationships including State and Federal Government, International bodies (NBA and FIBA), Sport Australia, Players Union and Regional Operations (State members). > Key decision maker for the organisation when working with governing bodies such as Australian Olympic Committee, Australian Paralympic Committee and Commonwealth Games Australia.> Scoping, negotiation and execution of the largest agreement in the organisations history, delivering in excess of $20 million revenue across two events, attracting more than 100,000 consumers.

• General Manager - Products & Program

  • Apr 2015 - Mar 2019

  Management of a team of seven and responsibility for the business units of Education & Development Programs, Commercial Operations, Leagues and Pathway Programs.Deliverables & Achievements:> Product & event strategy development and execution, requiring complex stakeholder engagement and buy-in. Included successful acquisition of government and corporate revenue contribution of $1.1 million and resulted in the delivery of over 100 community events annually and 11,000 participants.> Acquisition, development and implementation of a National Online Education platform. Required the design and development of annual programs, resulting in increased program participation of 22% within 12 months.> Stakeholder management of Board, State & Federal Government, State Member Bodies, Community Associations, Corporate Partners and Players Union.> Commercial negotiations including enterprise bargaining agreements, broadcast agreements and supplier contracts. Included securing Fox Sports for three years as broadcast partner for the Womens National Basketball League, resulting in 24% YoY increase in audience.> Development, implementation and management of governance structures, policies, license agreements and enterprise bargaining agreements.> Development and implementation of marketing plans and campaigns for each product within the department. > Provided strategic direction across the department and ensured integration with organisational strategy.> Reporting and presentations to the Board on an ongoing basis.> Team leadership, development and ongoing management. Including the appointment of three senior leads.



Australian College of Sports

• Australia
• Education Administration Programs

• General Manager - Operations

  • Feb 2013 - Mar 2015

  The Australian College of Sport delivers nationally accredited high performance training and education qualifications. My role required the management of a team of 12 and responsibility for the business units of Business Development, Brand, Marketing, Recruitment, Commercial/Sponsorship and Operations.Deliverables &. Achievements:> Development and implementation of a national sales and marketing plan aimed at increasing education program enrolments. Resulted in an 82% increase in enrolment within 12 months.> Development and execution of a growth strategy, resulting in the establishment of two new campuses and incremental business growth of 43%.> Development and ongoing management of key supplier contracts (equipment and apparel), resulting in business growth and improved profitability of 6% YoY > Management of an RFP process to secure campus facility agreements of $250,000 annually. > Provided critical leadership and direction during a phase of change and growth.> Development of the marketing strategy and subsequent marketing plan execution.> Development, implementation and ongoing management of recruitment processes and standards. > Required the development of annual KPI’s and performance management process. > Management of existing sponsors and key suppliers, contributing $350,000 profit to the business annually.



Make My Day

• Spain
• Musicians
• 1 - 100 Employee

• Managing Director & CEO

  • Jan 2008 - Feb 2013

  Make My Day was a homewares manufacturer and wholesaler with offices and warehousing in both Melbourne and Los Angeles and distribution in sixteen countries. My role saw me establish and manage the brand and product range for the Australian parent company and two subsidiary companies in Hong Kong & U.S.A, achieving revenue of approx. AU$3.5 million annually. Deliverables & Achievements:> Development and management of the financial and strategic direction for both the parent company and subsidiary companies, requiring implementation of operational strategies, processes and structures. > Overall business development and management and growth responsibility, including key business units of Finance, Sales, Production, International Marketing and Business Development.> Development of financial KPI’s, requiring ongoing tracking and achievement in both B2B and B2C channels.> Creation and implementation of work flow processes for both local and international offices including the hiring and management of staff, cash flow management, business development (international distributors in eight countries), key stakeholder and account management.> Establishment and successful launch of the US company, including office, staff and contracts with nine different sales agencies across the country, third party warehousing, banking, logistics, finance and sales tools.> Acquisition, development and ongoing management of ‘key account business’ with major retailers such as Bloomingdales, Sears Canada, JC Penney, Bed Bath & Beyond and Amazon. Required strong contract development and negotiation abilities.



KIK

• Italy
• Market Research
• 1 - 100 Employee

• General Manager - Sales & Marketing

  • Feb 2005 - Jan 2008

  Kik was a licensing and promotional product company with an average turnover of $7 million annually, servicing clients such as the NBA, Tennis Australia and FIFA. I was responsible for the management of a team of four and responsibility for the business units of Licensing, Sales & Marketing.Deliverables & Achievements:> Delivered a National Retail Program across all key distribution channels, achieving $2.4 million in wholesale sales and exceeded Warner Bros. minimum guaranteed royalty payments by 112%.> Ongoing new business and commercial focus, having identified, secured, launched and managed licenses, delivering $600,000 annually.> Development and management of revenue and expenditure budgets for each license. Required a focus on setting, tracking and delivering upon financial performance KPI’s.> Development of proposals and tenders for the business. Project managed the processes of design, manufacture and delivery of product to event and/or retail.> Developed and implemented brand launch strategies.> Strong commercial focus, resulting in successfully securing and project managing the apparel & headwear license, Australia & New Zealand, for the 2006 FIFA World Cup.



Richmond Football Club

• Australia
• Spectator Sports
• 200 - 300 Employee

• National Brand & Communications Manager

  • Feb 2002 - Jan 2005



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Manager - Tennis & Basketball

  • Jan 1999 - Jan 2000