Experience

Ad.Ventures

• United States
• Entertainment Providers
• 1 - 100 Employee

• VP, Strategic Services

  • May 2023 - Present



Chicken Soup for the Soul

• Entertainment Providers
• 1 - 100 Employee

• Strategic Advisor

  • Jun 2012 - Present

  -Working to build out digital strategy including modeling sellable inventory, building sales team, and evaluating partnerships -Working to build out digital strategy including modeling sellable inventory, building sales team, and evaluating partnerships



Minute Media

• United States
• Technology, Information and Media
• 300 - 400 Employee

• Senior Director, Brand Partnerships

  • Aug 2021 - May 2023



Open Influence

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Director, Strategic Partnerships

  • Mar 2021 - Aug 2021



The Ellen DeGeneres Show

• Entertainment Providers
• 1 - 100 Employee

• Senior Advertising Director: Brand Content and Partnerships

  • Mar 2017 - Mar 2021



Vimeo

• United States
• Software Development
• 700 & Above Employee

• Director, Brand Partnerships

  • 2015 - 2017



Hype Machine

• United States
• Musicians

• Sales/Strategy/Partnerships etc.

  • Jan 2012 - Jun 2016

  - Sponsor relations, activation and fulfillment of Hype Machine branded events including The Hype Hotel at SXSW in Austin, Hype Machine Handpicked, and the annual Zeitgeist party - Working to build out event strategy including modeling sellable inventory, marketplace positioning, and evaluating partnerships - Working with blue chip brands to create scaleable activation series and event calendars throughout the year -Evaluating partnerships and collaborations with content creation… Show more - Sponsor relations, activation and fulfillment of Hype Machine branded events including The Hype Hotel at SXSW in Austin, Hype Machine Handpicked, and the annual Zeitgeist party - Working to build out event strategy including modeling sellable inventory, marketplace positioning, and evaluating partnerships - Working with blue chip brands to create scaleable activation series and event calendars throughout the year -Evaluating partnerships and collaborations with content creation companies, ad networks, event producers, etc. -Whatever is asked of me Show less - Sponsor relations, activation and fulfillment of Hype Machine branded events including The Hype Hotel at SXSW in Austin, Hype Machine Handpicked, and the annual Zeitgeist party - Working to build out event strategy including modeling sellable inventory, marketplace positioning, and evaluating partnerships - Working with blue chip brands to create scaleable activation series and event calendars throughout the year -Evaluating partnerships and collaborations with content creation… Show more - Sponsor relations, activation and fulfillment of Hype Machine branded events including The Hype Hotel at SXSW in Austin, Hype Machine Handpicked, and the annual Zeitgeist party - Working to build out event strategy including modeling sellable inventory, marketplace positioning, and evaluating partnerships - Working with blue chip brands to create scaleable activation series and event calendars throughout the year -Evaluating partnerships and collaborations with content creation companies, ad networks, event producers, etc. -Whatever is asked of me Show less



Onswipe

• Online Audio and Video Media
• 1 - 100 Employee

• VP, Ad Sales

  • Jan 2014 - Apr 2015

  -Onswipe was acquired by Beanstock Media in August, 2014 - Post acquisition led team of 5 sellers and 2 account managers nationwide on pace to deliver against $7MM annual team goal -Onswipe was acquired by Beanstock Media in August, 2014 - Post acquisition led team of 5 sellers and 2 account managers nationwide on pace to deliver against $7MM annual team goal



ADDITION Talent Management

• United States
• Entertainment Providers
• 1 - 100 Employee

• VP of Sales

  • Apr 2013 - Jan 2014



SpinMedia Group, Inc.

• United States
• Online Media
• 1 - 100 Employee

• Senior Sales Director

  • 2009 - 2012

  Positioned, presented, sold, and managed interactive ad inventory on BUZZMEDIA’s collection of music, entertainment and pop culture sites. - Built full circle marketing plans that included securing of talent, creation of custom content, sweepstakes fulfillment and implementation, social media and mobile extensions, and offline events. - Grew dedicated account list from $280k in gross billing in 2008 to $4MM in 2011. - Created and chaired music strategy panel… Show more Positioned, presented, sold, and managed interactive ad inventory on BUZZMEDIA’s collection of music, entertainment and pop culture sites. - Built full circle marketing plans that included securing of talent, creation of custom content, sweepstakes fulfillment and implementation, social media and mobile extensions, and offline events. - Grew dedicated account list from $280k in gross billing in 2008 to $4MM in 2011. - Created and chaired music strategy panel that worked alongside integrated marketing to create holistic cross-site and cross platform packages. - Continued to develop strategic partnerships with top tier agencies such as: MEC, SMG, Carat, OMD, Colangelo, and Maxus. Show less Positioned, presented, sold, and managed interactive ad inventory on BUZZMEDIA’s collection of music, entertainment and pop culture sites. - Built full circle marketing plans that included securing of talent, creation of custom content, sweepstakes fulfillment and implementation, social media and mobile extensions, and offline events. - Grew dedicated account list from $280k in gross billing in 2008 to $4MM in 2011. - Created and chaired music strategy panel… Show more Positioned, presented, sold, and managed interactive ad inventory on BUZZMEDIA’s collection of music, entertainment and pop culture sites. - Built full circle marketing plans that included securing of talent, creation of custom content, sweepstakes fulfillment and implementation, social media and mobile extensions, and offline events. - Grew dedicated account list from $280k in gross billing in 2008 to $4MM in 2011. - Created and chaired music strategy panel that worked alongside integrated marketing to create holistic cross-site and cross platform packages. - Continued to develop strategic partnerships with top tier agencies such as: MEC, SMG, Carat, OMD, Colangelo, and Maxus. Show less



Thrillist

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Sales Manager

  • 2008 - 2009

  - Became the second salesperson in a nascent high growth media company. - Grew value of account list over 1,000% in less than a year. - Up sold and created national demand for what was initially a solely local offering - Became the second salesperson in a nascent high growth media company. - Grew value of account list over 1,000% in less than a year. - Up sold and created national demand for what was initially a solely local offering



Heavy

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Sales Director

  • Jan 2007 - Jun 2008

  - Positioned, presented, sold, and managed interactive ad inventory on Heavy.com, Burlysports.com, and the Heavy Men’s Video Ad Network. - Built and matured $3.5MM+ annual portfolio based on a defined territory including New York, Northern New Jersey, Atlanta, North/South Carolina and Philadelphia. - Positioned, presented, sold, and managed interactive ad inventory on Heavy.com, Burlysports.com, and the Heavy Men’s Video Ad Network. - Built and matured $3.5MM+ annual portfolio based on a defined territory including New York, Northern New Jersey, Atlanta, North/South Carolina and Philadelphia.



CBS Interactive

• United States
• Online Audio and Video Media
• 700 & Above Employee

• Account Executive

  • 2006 - 2007

  - Positioned, presented, sold, and managed interactive ad inventory within the CBS suite of digital websites. - Built and matured $5MM+ annual portfolio based on a defined territory including New York, Northern New Jersey and Philadelphia. - Positioned, presented, sold, and managed interactive ad inventory within the CBS suite of digital websites. - Built and matured $5MM+ annual portfolio based on a defined territory including New York, Northern New Jersey and Philadelphia.



T3: Now Material

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Media Planner

  • 2004 - 2006

  - Planned, bought, implemented and analyzed all interactive and direct media for Marriott International and its subset of brands, MTV/MTV2 original programming and MTV/Paramount DVD division. - Provided rationale and performance results to warrant a more than 250% increase in Marriott’s branding budget from 2004 to 2006. - Planned, bought, implemented and analyzed all interactive and direct media for Marriott International and its subset of brands, MTV/MTV2 original programming and MTV/Paramount DVD division. - Provided rationale and performance results to warrant a more than 250% increase in Marriott’s branding budget from 2004 to 2006.



Yahoo

• United States
• Technology, Information and Internet
• 700 & Above Employee

• National Sales Representative

  • 2002 - 2004

  - Built and matured $2.5MM+ portfolio of over 75 national clients. - Completed Dale Carnegie sales training and Ardent learning sales strategy sessions. - Built and matured $2.5MM+ portfolio of over 75 national clients. - Completed Dale Carnegie sales training and Ardent learning sales strategy sessions.



Havas Creative Network

• United States
• Advertising Services
• 700 & Above Employee

• Media Planner

  • 2000 - 2002