Paul Lu
Digital & Marcom at Hoya Vision Care- Claim this Profile
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Experience
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Hoya Vision Care
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Thailand
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Medical Equipment Manufacturing
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700 & Above Employee
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Digital & Marcom
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Dec 2021 - Present
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ADBERT
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Greece
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Advertising Services
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1 - 100 Employee
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Account Executive
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Feb 2021 - Dec 2021
ADBERT is a digital marketing agency committed to AI and big data processing and provides enterprise-specific digital marketing solutions. Key account management and Development, - Developed the new key client, including DELL, Acer Gamania, to increase over 30% sales. - Accounted for the key client, ZEISS and SPEY, achieving a digital marketing plan. - Maintained the relationships with media buy agency Zenith and Starcom. Digital media planning - Integrated the knowledge of programmatic buying, social media, Google ads, and influencer promotion to provide a digital marketing solution to the clients. - ZEISS: planned the annual digital marketing plan and anniversary series campaign. Show less
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4Gamers Entertainment Inc.
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Taiwan
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Advertising Services
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1 - 100 Employee
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Senior Account Executive
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Jan 2019 - Feb 2021
4Gamers is one of Taiwan's best esports and game marketing agencies that provide one-stop marketing solutions for brands related to the games.- Exceeded sales target by more than 125% for three years in a row. - Developed new key clients, which resulted in a 25% increase in sales. - Completed more than 200 projects in four years, including online/offline tournaments, promotion of influencers, film production, roadshow, and end-user event.Key account development and relationship management,- Developed the new key client, including HP (2017), PUBG Mobile (2019), and Gamania (2020). - Managed key account relationships, including NVIDIA, Intel, and Lenovo.Esports Knowledge- Supercell CRL Asia: collaboration with Korean agency OGN and Japanese agency Well Play to produce and operate the tournament Gaming Marketing- Integrated the knowledge of game, tournament, production, communities, media, and Influencer field to create and execute the marketing campaign.-HP OMEN annual gaming campaign: recruited a hip-hop artist OZI to be an endorsement to build brand differentiation- Intel x WirForce Gaming Festival: Helped Intel become the title sponsor and cooperated across brands. Show less
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Account Executive
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Mar 2017 - Dec 2018
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Prestige PR
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Executive
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May 2016 - Nov 2016
Prestige PR is one of the members of Pilot Group, the largest local PR agency in Taiwan, which focuses on the 3C and FMCG industries. PR Knowledge - Planning and executing PR activities with clients, including press conferences, commercial events, and PR maintenance. - Helped launch the LG V20 and LV PuriCare in Taiwan. - Key Clients: LG & Imperial Tobacco Prestige PR is one of the members of Pilot Group, the largest local PR agency in Taiwan, which focuses on the 3C and FMCG industries. PR Knowledge - Planning and executing PR activities with clients, including press conferences, commercial events, and PR maintenance. - Helped launch the LG V20 and LV PuriCare in Taiwan. - Key Clients: LG & Imperial Tobacco
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Education
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輔仁大學
學士