Experience

Hornsby RSL Club

• Australia
• Entertainment
• 1 - 100 Employee

• Marketing Manager - Entertainment, Promotions and Membership

  • Mar 2022 - Present

  Responsible for organising the Club’s Marketing, Entertainment, Promotions and Membership with continuous post implementation reviews to promote overall business growth and positive brand awareness. My key role involves: - Overseeing the Club’s Internal and External Marketing and Brand awareness such as Billboards, Radio Plugs, E-Marketing, Paper Marketing and Internal Communications. - Providing weekly entertainment including Bingo, Cash Housie, Meat Raffles, Trivia and Live Music. - Contract negotiating and selling out major ticketed shows to be shown throughout the year in our 1,200pax Auditorium. - Planning and implementing F&B promotions in advance for the 6 Bars, 3 Restaurants and 1 Auditorium on a 2 month renewing promotional schedule as well as promotions for special days such as ‘Australia Day’ and major sporting events like ‘FIFA World Cup’. - Leading a team of 20+ Team Members involving a Full-time Entertainment and Promotions Supervisor, Digital Marketing Coordinator, 2 Member Services Coordinators and 4 Part-time Member Services Concierges and multiple Welcome Hosts to ensure Guest Satisfaction is kept at a high standard and encouraging Guests to join our loyalty program thus increasing Membership. My key achievements thus far are: - Increasing guest confidence after Lockdown/s by improving the Brand’s image of being clean & hygienic to sell out back to back to back Tickets Shows in the Auditorium in 2022. - Increasing participants for the Sunday Night Trivia by 400%, A calculated risk of changing to a more premium Trivia Company resulting in a higher Return on Investment. - Always maintaining a F&B promotion throughout the year with continuous forward planning and negotiating with our Wholesale Partners for discounted Kegs, Merchandise or Nationwide Promotions. - Increasing the number of signups to the Club’s loyalty program by approximately 1,000 new members per month.



Smithfield RSL Club

• Australia
• Restaurants
• 1 - 100 Employee

• Duty Manager

  • Feb 2021 - Jan 2022

  Helped the Club recover from COVID lockdown. Welcomed back locals and new guests into Smithfield RSL Club with open arms to truly enjoy their time back into a Hospitality Venue. Mentored and Lead a Team of new recruits to share my point of view where service is key to recovery. Thus, increasing month to month objectives by 23%. Assisted with Marketing, Poker Machine Conversions, Sports Events, Member Tier Upgrades and Function Event Management on top of my regular duties as a Duty Manager (Overseeing the day-to-day operations of the Club to ensure high standards are delivered). I have gained great understanding in software such as; · Aristocrat’s S7000 –Poker Machines Analytics · Bepoz – Point of Sales Software · Avigilon – Surveillance System · Tanda – Rostering workforce success platform · Crestron – Audio, Video, Lighting, Shading, Climate Security System · BMS – Building Management System; Air conditioning, ventilation and hydraulics Being a Duty Manager has enhanced both my hard/soft skills; Managing a Team of up to 80 Team members has improved my communication skills, leadership skills, time management skills and gained me in more experience of handling difficult conversations. Also report writing daily and reporting directly to the Senior Executives and Board of Directors about the business environment and local community has helped me further develop my ability to manage. Financial Management skills have been a big part of being a Duty Manger, I am now exceptional with cash handling, Safe/ATM/CRT balancing and general accounting procedures.



The Star Entertainment Group

• Travel Arrangements
• 700 & Above Employee

• VIP Gaming Supervisor

  • Jul 2014 - Jan 2021

  During my time as a VIP Gaming Supervisor I was responsible for monitoring floor operations which involved;- Supervision of staff members on shifts, monitoring performance, quality, break times and adhering to current polices and SOPs including internal controls.- Balance cash holdings and report on large variations of wins and losses.- Conducting half yearly Performance and Development Review with staff additionally managing their rosters, annual leave, time and attendance.- Monitor and drive team member productivity in line with established benchmarks while also ensuring the accurate technical delivery of Table Games. (Ensuring error rate is below established acceptable range)- Detection of illegal activities such as money laundry, loansharking and collusion thus practicing Casino Control Act and associated Rules and Regulations, Stock taking and reporting to ensure the resources for members and guests are available

• Welcome Host

  • Jan 2014 - Jul 2014

  I Greeted all incoming Guests to the Casino and had to have up to date knowledge of the Shows being shown our Theaters, Restaurant, Amenity, Transport locations and any Special Seasonal Events such as New Year Eve, Lunar New Year, Melbourne Cup Day etc.

• Casino Dealer

  • Feb 2009 - Jan 2014

  I Dealt multiple Table Games such as Blackjack. Roulette and Baccarat with accurate and immediate calculations of all payouts while upholding a lively gaming environment and/or understanding the unique demands of international VIP cultural play.