Experience

Healthcare Success

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Director

  • Jul 2022 - Present



Swell, Inc.

• United States
• Design Services
• 1 - 100 Employee

• Senior Director of Strategy

  • Jan 2022 - May 2022

  Directed strategy, design, message development, social/editorial, web, and digital advertising for clients in climate change, housing & homelessness policy, and human rights. Supported agency business development outreach and network development. Directed strategy, design, message development, social/editorial, web, and digital advertising for clients in climate change, housing & homelessness policy, and human rights. Supported agency business development outreach and network development.



Vermilion

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Social Impact

  • Jan 2021 - Nov 2021

  Led business development, client acquisition, and account team leadership for the agency's social impact portfolio.Co-directed creative and content strategy for education, environmental sustainability, healthcare, public health, and human rights accounts.

• Account Director, Social Impact

  • Jan 2014 - Dec 2020

  Grew the agency’s social impact business from a small regional portfolio to a profitable national presence among foundations, nonprofits, and advocacy organizations.Acquired and built 40+ new agency accounts in the impact sector, including education, environmental sustainability, healthcare, public health, human rights, and earth systems science.Developed the agency’s business pipeline, outreach, and winning pitch strategies for all impact sectors.Reshaped the agency’s approach to working with impact organizations, redefining processes for brand strategy, messaging development, creative expression, documentation, and client partnership.Assembled multiple qualitative social justice and equity stakeholder research programs to learn from diverse, multicultural audiences.Expanded the agency’s annual web account revenue by 400% over 10 years.Cultivated, mentored and managed a five-member team of account managers, mentoring and coaching on client strategy, relationship-building, and account service.Created an in-house web and creative technology department to respond to emerging web and digital account requirements.Established enterprise-level strategic planning systems for education accounts.Built multiple public will-building, and education campaigns for environmental sustainability programs, featuring event marketing, print and digital advertising, and community outreach and engagement.Led redesign and development of 40+ client websites from start to completion, managing collaborative cross-functional teams, including strategy, UX, design, development, deployment, and post-launch digital marketing.Steered company leadership, including staff/personnel management, financial stewardship, operations and efficiency, and community relations.

• Account Manager

  • Oct 2006 - Jan 2014

  Account lead for strategy, brand development, design, web development, and digital marketing programs.



Brand Engine | Creative Branding Agency

• United States
• Design
• 1 - 100 Employee

• Account Director

  • Oct 2005 - Sep 2006

  Account lead for design and production of global marketing businesses.

• Account Manager

  • Sep 2005 - Sep 2006



The Clorox Company

• United States
• Consumer Goods
• 700 & Above Employee

• Interactive Director

  • Jul 1998 - Aug 2005

  Led creative development and production for all online marketing initiatives, including web content, search, email, advertising, sponsorships, and PR efforts (including maintenance of 35 active brand websites).

• Interactive Manager

  • Apr 1998 - Aug 2005