Experience

National Confectioners Association

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Marketing and Web Technology

  • Aug 2018 - Present

  • Manage internal team and external marketing partners to develop and execute an attendee and exhibitor acquisition strategy for the association’s largest event, the Sweets & Snacks Expo• Collaborate with association leadership and our members to build a strategic plan for marketing the association’s unique value proposition to key audiences• Work with association departments to set business and marketing goals for member engagement and revenue• Collaborate with the internal database team and two external data partners to create and implement data intake, maintenance and segmentation SOP• Act as primary liaison between the association and the Young Professional Network; a committee responsible for engaging and developing industry talent• Develop and manage the association event marketing budget • Synthesize and deliver executive-level reports on all association and event marketing activity

• Manager of Digital Content and Front End Development

  • Mar 2016 - Aug 2018

  • Took over as marketing lead for the 2018 Sweets & Snacks Expo attendee acquisition campaign • Supported Senior Director of Marketing for Trade Events in digital marketing execution including email development, referral and ad retargeting campaign management, and web content strategy for the association’s largest event, the Sweets & Snacks Expo• Managed five association web sites with responsibility for web design and production, content management, SEO strategy, and website maintenance• Managed website development and maintenance vendors• Oversaw association email marketing program including email design, content development, automated campaign design, and target list management• Synthesized and delivered executive level reports on web and email activity• Developed campaign creative and marketing strategy for smaller NCA in-person events and webinars• Created and managed the associations web maintenance and development budget



Vertex Communication Group, Inc.

• Advertising Services
• 1 - 100 Employee

• Email and Web Production Specialist

  • Oct 2012 - Mar 2016

  • Conceptualize and execute customized and templated marketing and technology solutions• Designed and coded web/wordpress and responsive email projects• Writing business outlines and proposals• Project management• Train and help to manage client wordpress/email development • Conceptualize and execute customized and templated marketing and technology solutions• Designed and coded web/wordpress and responsive email projects• Writing business outlines and proposals• Project management• Train and help to manage client wordpress/email development



Japanese Exchange and Teaching Program

• English language teacher (ALT)

  • Aug 2009 - Aug 2012

  • Designed daily English language curriculum and led classes for grades 1 to 4• Assisted the Junior high Japanese English teaching staff in structuring lessons, grading and administering verbal exams• Studied Japanese intensively, passing the Japanese-Language Proficiency Test (JLPT) • Designed daily English language curriculum and led classes for grades 1 to 4• Assisted the Junior high Japanese English teaching staff in structuring lessons, grading and administering verbal exams• Studied Japanese intensively, passing the Japanese-Language Proficiency Test (JLPT)



Freelance Web marketing/production

• Web Designer

  • Jan 2006 - May 2009

  Worked with marketing agencies and a number of small businesses to help clients establish a customized web marketing identity. Self-managed all business processes including initial sales/negotiation, general marketing strategy, project timeline/management, production and invoicing. Worked with marketing agencies and a number of small businesses to help clients establish a customized web marketing identity. Self-managed all business processes including initial sales/negotiation, general marketing strategy, project timeline/management, production and invoicing.



Wood Street Interactive

• Web Production Specialist

  • Sep 2003 - Dec 2005

  Worked autonomously and with staff to produce informational/ecommerce web solutions and multimedia presentations. Worked autonomously and with staff to produce informational/ecommerce web solutions and multimedia presentations.



Gecko Media Group (High school Senior)

• Web Production specialist

  • Sep 2001 - Aug 2003

  Worked with staff to develop online marketing strategy, built and maintained client web presence. Worked with staff to develop online marketing strategy, built and maintained client web presence.



Gecko Media Group (High school Junior)

• Web Production Intern

  • May 2001 - Sep 2001