Experience

INAC Perú - Global Executive Search

• Peru
• Business Consulting and Services
• 1 - 100 Employee

• Director Comercial

  • Dec 2022 - Present

  𝐏𝐨𝐭𝐞𝐧𝐜𝐢𝐚𝐦𝐨𝐬 𝐧𝐞𝐠𝐨𝐜𝐢𝐨𝐬 𝐚 𝐭𝐫𝐚𝐯𝐞́𝐬 𝐝𝐞𝐥 𝐦𝐞𝐣𝐨𝐫 𝐭𝐚𝐥𝐞𝐧𝐭𝐨. 𝐃𝐞𝐞𝐩 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 – 66% posiciones de directivos y middle management (2017-2021) 𝘊𝘰𝘯𝘰𝘤𝘦𝘮𝘰𝘴 𝘥𝘦 𝘯𝘦𝘨𝘰𝘤𝘪𝘰, 𝘯𝘰 𝘴𝘰𝘭𝘰 𝘥𝘦 𝘩𝘦𝘢𝘥𝘩𝘶𝘯𝘵𝘪𝘯𝘨. Creemos que para garantizar el éxito de una contratación no solo es crucial contar con la visión, la cultura y el contexto de tu empresa, sino ser ese 𝘵𝘳𝘶𝘴𝘵𝘦𝘥 𝘢𝘥𝘷𝘪𝘴𝘰𝘳 que trabaja estratégicamente y en equipo contigo para brindarte soluciones a la medida y de manera personalizada. 𝐏𝐞𝐫𝐟𝐞𝐜𝐭 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 – 96% satisfacción en clientes / 98% satisfacción en candidatos (2020-2021) 𝘕𝘰𝘴 𝘰𝘣𝘴𝘦𝘴𝘪𝘰𝘯𝘢𝘮𝘰𝘴 𝘤𝘰𝘯 𝘭𝘢 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘪𝘢 𝘥𝘦 𝘯𝘶𝘦𝘴𝘵𝘳𝘰𝘴 𝘤𝘭𝘪𝘦𝘯𝘵𝘦𝘴 𝘺 𝘤𝘢𝘯𝘥𝘪𝘥𝘢𝘵𝘰𝘴. Como socio estratégico estamos enfocados en brindar una experiencia integral, única y consistente, basada en integridad, confianza, flexibilidad y agilidad, colaboración, compromiso y excelencia en servicio. 𝐏𝐞𝐫𝐟𝐞𝐜𝐭 𝐅𝐢𝐭 – 70% de candidatos permanecen en las empresas (2010-2021) 𝘎𝘢𝘳𝘢𝘯𝘵𝘪𝘻𝘢𝘮𝘰𝘴 𝘭𝘢 𝘤𝘰𝘮𝘣𝘪𝘯𝘢𝘤𝘪ó𝘯 𝘱𝘦𝘳𝘧𝘦𝘤𝘵𝘢. Estamos orgullosos de haber conectado candidatos que han creado una ventaja competitiva y valor sostenible en las empresas. Para ello mantenemos una comunicación constante para monitorear el rendimiento y la satisfacción. __________________________________ 𝐈𝐍𝐀𝐂 𝐏𝐞𝐫𝐮́ es una firma boutique con más de 30 años, especializada en la búsqueda de directivos y middle management de diferentes sectores y funciones. Formamos parte de una red global con presencia en 5 continentes y 36 países alrededor del mundo, con quienes intercambiamos conocimiento. reforzamos nuestra reputación, servicio y personalización. Show less


Universidad Peruana de Ciencias Aplicadas
• Peru
• Higher Education
• 700 & Above Employee
• Docencia

  • Mar 2019 - Present


Profesional independiente

• Business Consulting and Services
• 700 & Above Employee

• Consultor Comercial

  • Dec 2019 - Present

  Planeamiento Estratégico, Plan Anual de Marketing, Organización Comercial, Proceso de Ventas, Trade Marketing, B2B, B2C. Planeamiento Estratégico, Plan Anual de Marketing, Organización Comercial, Proceso de Ventas, Trade Marketing, B2B, B2C.



Avis Peru (Mareauto Peru S.A.)

• Commercial Manager

  • Dec 2018 - Jun 2019

  Functions: • Design and development of the annual commercial plan for operational leasing and fleet rent. • Organization of the commercial team and tools for information management. • Segmentation of client portfolio and quota allocation for sales per executive. • Optimization of commercial procedures, indicators and incentives. • Relationship with key clients and support to final negotiations. • Sustentation of commercial reports for General Manager. • Management of human capital (fleet rental manager, account managers and sales executives). Achievements: • Growth by 7% in billing. • Fulfillment of 104% of profitability quota. • Acquired clients: SK Rental, Michelin, QS Industrial, Metso, Qroma, Consorcio Amancae. • Increased key accounts: Komatsu, Repsol, Metro2, Ransa. • Optimization of tools for homologated commercial control at regional level. Show less



Café Altomayo

• Marketing Manager

  • Aug 2016 - Nov 2017

  Functions: • Strategic planning, marketing mix, ATL, BTL and digital communication. • Definition of strategies for trade marketing actions. • Sales management for modern retail. • Design and development for new products. • Sales Budget of USD 20M and expenses Budget of USD 2,5M. • Human capital management (44 persons). Achievements: • Growth by 30% in market share (record high of 24%). • Growth by 10% in sales in coffee category, in despiste of 12% decrease in the market. • Growth of distribution by 12%, reaching 86%, matching the leader in the category. • Growth of 5 times by the level of exhibition of the brand in wholesalers and retail markets. • Reach of 2.5M in the target public in ATL at a cost 55% lower than the market average. • Growth of Facebook followers from 16K to 70K in less than a year. Show less



Quimica Suiza

• Peru
• International Trade and Development
• 700 & Above Employee

• • May 2015 - Jan 2016

  Functions:• Strategic management for Pringles, Monster, Lindt and Maruchan, with sales of US$8MM.• Elaboration and assignation of sales budget and expenses budget management.• Definition of tactic pricing and promotional plans strategies.• BTL action plan and Trade Marketing.• Import control and storage management.• KPIs: sales, margin, budget, inventories and EBITDA for brands and category.Achievements:• Growth by 8% in the category in 2015.• Growth by 5% in EBITDA through optimization of purchasing mix.• Incorporation of brand “Gallina Blanca” doubling the average margin. Show less

• • Apr 2013 - Apr 2015

  Functions:• Development of trade marketing for own brands in points of sale in all channels.• Strategies for commercialization of Trade Marketing service for third party brands.• Expenses budget management.• Definition of management indicators, optimizacion of procedures and monitoring for visit.• Sustentation of reports for the Corporate Marketing Director.• Human capital management: 50 persons.Achievements:• Subsidy of 40% of Trade Marketing cost for own brands through third services.• Reduction in 10% of the ratio expenses va sales.• Growth by 35% in presence and visibility of own brands, generating Growth by 12% in sales to pharmacies.• Development of monitoring system of points of sales for clients.• Coverage extension in supermarkets, convenience stores and wholesalers channels. Show less

• • Feb 2008 - Mar 2013

  Functions:• Management of providers and clients.• Creation and development of commercial strategies.• Negotiation of commercial agreements with supermarkets.• Commercial management in points of sales.• Documentation and bill collection processes optimization.• Human capital administration (130 persons).Achievements:• Annual average growth of 30%.• Growth from 20 to 30 brands and from 500 to 750 SKU.• Reduction in 80% of morosity (record low) and elimination of loses of S/ 250k.• Reduction of talent rotation from 20% to 0% and development of talent in the organization. Show less



San Fernando

• Peru
• Food and Beverage Manufacturing
• 700 & Above Employee

• Sales Manager – Supermarkets

  • Jun 2002 - Jan 2008

  Functions: • Creation and structuration of supermarkets channel. • Definition of management indicators and action plans. • Definition of commercial strategies and development of tactical actions. • Coordination with support areas for business development. • Control of wastes and devolutions. • In charge of 120 persons (KAM, sellers, merchants). Achievements: • Definition of actions from Joint Business Plan with each strategic partner. • Growth of +10% from 2002 to 2007, doubling the average yield. • Growth in platform of sausage sales by 300%. • Savings of S/200k per year through pricing strategies for Christmas campaign. Show less



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• • Apr 2001 - Mar 2002

• • Aug 2000 - Mar 2001

• • Oct 1999 - Jul 2000

• • Feb 1999 - Sep 1999