Experience

Johnson Outdoors

• United States
• Sporting Goods Manufacturing
• 500 - 600 Employee

• Marketing Specialist

  • Sep 2023 - Present

  Develop, execute and coordinate marketing program materials, communications, graphics, events/tradeshows and digital/social media tactics in collaboration with digital teams. Ensure marketing tactics promote brand identity and align with organizational initiatives/strategies. Develop, execute and coordinate marketing program materials, communications, graphics, events/tradeshows and digital/social media tactics in collaboration with digital teams. Ensure marketing tactics promote brand identity and align with organizational initiatives/strategies.


Freelance Graphic and Web Design
• Graphic Design
• 1 - 100 Employee
• Graphic Designer

  • May 2018 - Sep 2023


Luxor

• Real Estate
• 1 - 100 Employee

• Senior Graphic Designer

  • Oct 2018 - Dec 2022

  Luxor Workspaces develops furniture solutions for modern offices, industrial settings and classrooms. Luxor is also the parent company to 3 additional enterprises of which I created marketing media. Lead Graphic Designer for all marketing materials: I touch every stage of print and digital media for hundreds of product skus. I complete the life-cycle of new product launch from start to finish through: - Product Testing and Assembly - Staging Photo Shoot Environments with Props and Lighting - Product Photography and Editing - Product Photo Model - Detailed Product Illustration - Instructional Videos - Develop and Maintain Website Content - Develop Digital and Printed Marketing Content KwikBoost EdgePower Launch Luxor Workspaces acquired KwikBoost which designs, manufactures, and markets mobile device charging stations. The product launch included: - Packaging design: created packaging dielines of various sizes, including product specifications, legal standards, style guides, icons and branding. - Product promotions of printed marketing materials, emails, video, trade show brochures/banners. Lead Designer for European based sales partner SimonEvers. A multi-layered project of creating Interactive PDF based marketing materials and web pages in 3 languages for 65 skus. Stepped in and covered full time Graphics role for Luxor’s sister company KwikBoost for 9 months while maintaining my full time role for Luxor Workspaces. - Heavy rotation of daily production work fulfilling custom designs for clients for various sized charging devices. - Built a 24 page product brochure from start to finish within a short timeline. - Created new environment photography for product that needed representation. - Trained and assisted newly hired production artist . - Participated in new product launch marketing campaign creating product brand identity, brand awareness and identifying target audience. Show less



Primex Family of Companies

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Graphic Designer

  • May 2014 - Apr 2018

  Graphic Designer, Packaging & Product Design Manufacturer of consumer electronics and home goods sold at Wal-Mart, Amazon, Home Depot, Lowe’s, Costco, Kohl’s and Direct-to-Consumer Online – Designed digital marketing and website content, including landing pages, email campaigns, display ads, and social media graphics. – Packaging design (all stages), user manual development and product merchandising for products sold at mass retail and specialty stores. – Defined the AcuRite brand aesthetic, including style guide development, lifestyle photography and promotional collateral. – Collaborated with suppliers in China and the U.S.A for printing, packaging and product manufacturing. Achievements – Key contributor to digital marketing efforts, resulting in a multi-million dollar website with an annual growth trajectory of 200%. – Designed a decorative clock line that generated over $11 million in revenue at Kohl's. Show less



OfficeMax

• Retail
• 700 & Above Employee

• Print Department Supervisor, Assistant Store Manager

  • Oct 2012 - May 2014

  – Directed print team to maximize productivity, with accountability for meeting/exceeding sales goals. – Fostered customer-centric and cross-functional team behavior, leveraging the core competencies of the team, and maximizing output through coaching and mentoring. Achievements – Received recognition from top management for promoting customer service excellence. – Directed print team to maximize productivity, with accountability for meeting/exceeding sales goals. – Fostered customer-centric and cross-functional team behavior, leveraging the core competencies of the team, and maximizing output through coaching and mentoring. Achievements – Received recognition from top management for promoting customer service excellence.



C2 Graphics Productivity Solutions

• Staffing and Recruiting
• 1 - 100 Employee

• Graphic Designer

  • Oct 2010 - Apr 2012

  Graphic Designer – Contract design for a diverse portfolio of B2B and B2C businesses, quickly adapting to a variety of fast-paced work environments with aggressive project workloads and deadlines. – Designed and produced trilingual marketing and advertising materials, including: packaging design, product literature, manuals, brochures, catalogs, web design and product photography. Achievements – Created eye-popping, larger-than-life visual displays for Discovery World Museum - Les Paul exhibit. Show less



North Star Mohican Casino

• United States
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Creative Director

  • Oct 2006 - Mar 2010

  Creative Director – Accountable for marketing direction of print and digital initiatives for tribal-owned entities, including a casino, gas station, and tribal government. – Performed demographic research, analyzed customer trends and developed marketing strategies to capture new target audiences and maximize the effectiveness of promotions. – Designed promotional campaigns for nationally-publicized entertainment events. Achievements – Launched materials for regional and national publications, including Discover Wisconsin, entertainment directories and area chambers of commerce publications. – Participated in all stages of a new Branding campaign for the casino and acted as the liaison between the casino creative department and a partnering ad agency. Collaborations included design of new logo, print materials, ad campaigns and television advertising. Show less



Jones Publishing Inc.

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Advertising Sales, Coordinator and Graphic Designer

  • Oct 2002 - Nov 2006

  Advertising Sales, Coordinator and Graphic Designer – Managed pre-press deadlines for 7 monthly magazine publications in a fast-paced, deadline driven environment. – Sold advertising space to large and small businesses and designed advertisements tailored to each client which in turn built personal relationships and loyalty. – Coordinated advertising materials with managers and clients to meet deadline dates, image quality specifications and layout placement. – Responsible for writing content and subject matter of special feature articles for three publications along with page layout and design. Show less



Creatis, Inc. Creative Consultants

• Graphic Designer, Image Stylist, Production Artist

  • Jul 1999 - Dec 2002

  Graphic Designer, Image Stylist, Production Artist – Catalog production and layout, brochures product photo shoots and image retouching. – Advertising design for national magazine and newspaper publications. – Contract graphic services for top tier clients, including Best Buy, General Mills, Deluxe Checking, Trend Enterprises, Aurora Hospitals, Augsburg Fortress. Graphic Designer, Image Stylist, Production Artist – Catalog production and layout, brochures product photo shoots and image retouching. – Advertising design for national magazine and newspaper publications. – Contract graphic services for top tier clients, including Best Buy, General Mills, Deluxe Checking, Trend Enterprises, Aurora Hospitals, Augsburg Fortress.



Patterson Dental

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Graphic Designer, Image Stylist, Production Artist

  • Sep 1995 - Aug 2002

  Graphic Designer, Image Stylist, Production Artist – Produced promotional marketing materials for North America's largest dental supply company. – Developed custom marketing materials for corporate branch offices and dental offices to promote brand awareness, financial service plans and vendor equipment specials. – Worked closely with the Sales management staff and responsible for catalog production, brochures and photo shoots. Graphic Designer, Image Stylist, Production Artist – Produced promotional marketing materials for North America's largest dental supply company. – Developed custom marketing materials for corporate branch offices and dental offices to promote brand awareness, financial service plans and vendor equipment specials. – Worked closely with the Sales management staff and responsible for catalog production, brochures and photo shoots.