Experience

Safe Piping Matters

• United States
• Wholesale Building Materials
• 1 - 100 Employee

• Executive Director

  • Jan 2022 - Present

  Working to improve the safety, reliability, & resiliency of water/wastewater piping systems through use of non-toxic, non-combustible materials. Tracking research & news on drinking water, drain/waste/vent, & life-safety infrastructure. Engaging with academia, architects, plumbing/construction professionals, & environmental advocates. Working to improve the safety, reliability, & resiliency of water/wastewater piping systems through use of non-toxic, non-combustible materials. Tracking research & news on drinking water, drain/waste/vent, & life-safety infrastructure. Engaging with academia, architects, plumbing/construction professionals, & environmental advocates.



TAP Marketing Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Partner

  • Oct 2021 - Present

  Creating effective marcom programs for clients in the building materials, architecture, tech & retail sectors in Europe & North America. Creating effective marcom programs for clients in the building materials, architecture, tech & retail sectors in Europe & North America.



Kellen

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Senior Vice President

  • Oct 2018 - Oct 2021

  Led marketing, communications, and operations teams across several offices, setting direction, providing insights, and working with staff and stakeholders to create strategy, manage projects, and evaluate results. Led marketing, communications, and operations teams across several offices, setting direction, providing insights, and working with staff and stakeholders to create strategy, manage projects, and evaluate results.



Shop! Association

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Executive Director

  • Sep 2020 - Sep 2021

  Led this association focused on in-store retail experiences. Developed new events strategy; reduced budgets in response to economic conditions; re-prioritized programs and services; and proposed new membership and dues structure to streamline recruiting and renewals. Worked collaboratively with Board and member committees to address challenges and pursue opportunities. Led this association focused on in-store retail experiences. Developed new events strategy; reduced budgets in response to economic conditions; re-prioritized programs and services; and proposed new membership and dues structure to streamline recruiting and renewals. Worked collaboratively with Board and member committees to address challenges and pursue opportunities.



Hunter Douglas Architectural US

• United States
• Wholesale Building Materials
• 1 - 100 Employee

• Director, Marketing

  • Jul 2003 - Sep 2018

  Launched new brand to build Hunter Douglas presence in the architectural & building industries. Managed 4-person team that worked with sales to grow revenue to over $100 million. Unified marketing, advertising, communications, & promotion activities across 5 business units. Created marketing strategy blending media partnerships, events, & custom content to reach architects & specifiers. Recruited by Attachments Energy Rating Council to lead marketing working group. Initiated program of educational outreach. Presented at group conferences. Produced advertising & marketing, press releases, photography, video, and infographics for digital & print. Built international, cross-functional team of product managers, imaging experts, & developers who generated custom product images for sales, digital marketing, & e-commerce applications. Directed design and development of visualization tools that improved sales and customer satisfaction for private-label consumer e-commerce site with $25 million in annual online sales. Launched architectural website used as template for architectural businesses in Europe. Directed vendors & internal teams to produce samples & packaging. Planned & executed annual events/trade shows. Show less



Tapestria.com

• Canada
• Financial Services
• 1 - 100 Employee

• Content Manager

  • Aug 2000 - Jun 2003

  Major contributor to launch phase of this dot-com startup. Worked with senior management and 30-person developer team to create and execute initial feature set and all content for e-commerce site targeting interior designers and architects. Wrote and edited creative for advertising, marketing, and sales materials. Managed email marketing strategy, lists, and production for a campaign that was among the first in the interior furnishings segment. Reported on trends, events, and products. Charted end-to-end customer experience – from acquisition, to product browse/search, to sampling, to cart – shaping site look and functionality through two full design cycles. Show less



D.H. Brown Associates

• United States

• Editor & Website Manager

  • Jul 1998 - Jul 2000

  Directed relaunch of website responsible for $5 million in subscription income, working with sales and technical teams to define requirements and direct development team. Concurrently maintained demanding production schedule, editing reports on enterprise software and hardware and product evaluations. Collaborated closely with senior research analysts to produce papers and hardware/software evaluations across a wide variety of technical topics. Directed relaunch of website responsible for $5 million in subscription income, working with sales and technical teams to define requirements and direct development team. Concurrently maintained demanding production schedule, editing reports on enterprise software and hardware and product evaluations. Collaborated closely with senior research analysts to produce papers and hardware/software evaluations across a wide variety of technical topics.