Paul Groth
Digital Content Manager at Hemingway Whiskey- Claim this Profile
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Bio
Experience
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Hemingway Whiskey
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Beverage Manufacturing
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1 - 100 Employee
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Digital Content Manager
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Oct 2022 - Present
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Whiskers
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Content Manager
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Oct 2019 - Present
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Brandzooka
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United States
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Software Development
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1 - 100 Employee
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Creative Content Producer
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Jan 2018 - Sep 2019
- Manage all brand content and all social channels - Concept, create and deploy all video and display ads for top-of-funnel marketing efforts - Design and create in-house artwork and layouts for marketing materials, web pages and app - Concept, produce, film, and edit user-sponsored videos for marketing nurture purposes - Collaborate and execute new ideas for branding, advertising campaigns, and marketing messages - Head copywriting and messaging for the brand, product, and user-generated content - Produce all digital-media assets in The Adobe Creative Suite (Photoshop, Illustrator, Premiere and AfterEffects) Show less
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Papa's Pilar Rum, Hemingway Rum Co.
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United States
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Beverage Manufacturing
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1 - 100 Employee
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Brand Coordinator, Community Relations
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Aug 2016 - Dec 2017
- Source, develop, and grow relationships with partners of the brand- Find, establish, and facilitate community event opportunities- Orchestrate and supervise brand influencer programs- Assist in managing and improving the brand's social media platforms- Create, copywrite, and source content for use on social media- Develop and manage content for online and print ads
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Intern
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Jan 2016 - Aug 2016
- Assist in new market and communities research- Analyze social media performance (fan engagement, post performance)- Source and create content for social media platforms- Search for, and help in negotiations with potential new partners for the brand- Source and vet potential event sponsorship opportunities
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Made
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United States
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Advertising Services
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1 - 100 Employee
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Social Content Creation Intern
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Jun 2015 - Aug 2015
- Created stimulating and engaging social content for client’s social media platforms - Concepted projects and advertising campaigns for clients - Assisted with copywriting and storyboarding social media posts for clients - Analyzed and compiled data on client’s social media pages (likes, fan engagement, post performance, etc.) - Designed and printed 3D objects for agency projects - Created stimulating and engaging social content for client’s social media platforms - Concepted projects and advertising campaigns for clients - Assisted with copywriting and storyboarding social media posts for clients - Analyzed and compiled data on client’s social media pages (likes, fan engagement, post performance, etc.) - Designed and printed 3D objects for agency projects
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Gotcha
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Driver
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Aug 2014 - Feb 2015
- Maintained and stored the company's vehicles, picked up customers on call and by foot traffic - Provided free taxi service to prevent students and others in the downtown Tallahassee area from driving under the influence and/or walking long distances to their destination - Maintained and stored the company's vehicles, picked up customers on call and by foot traffic - Provided free taxi service to prevent students and others in the downtown Tallahassee area from driving under the influence and/or walking long distances to their destination
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Mahalo Capital Group
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Delray Beach, FL
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Intern
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May 2014 - Aug 2014
- Provided weekly reports and presentations on market research and current trends in the tech/spirits industries - Performed research-based assignments regarding client experiential marketing campaigns - Assisted in organizational, operational, and administrative duties - Provided weekly reports and presentations on market research and current trends in the tech/spirits industries - Performed research-based assignments regarding client experiential marketing campaigns - Assisted in organizational, operational, and administrative duties
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Education
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Florida State University
Bachelor of Science (B.S.), Marketing