Paul Groth

Digital Content Manager at Hemingway Whiskey
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English -
  • Spanish -

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Bio

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Experience

    • Beverage Manufacturing
    • 1 - 100 Employee
    • Digital Content Manager
      • Oct 2022 - Present

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Content Manager
      • Oct 2019 - Present

    • United States
    • Software Development
    • 1 - 100 Employee
    • Creative Content Producer
      • Jan 2018 - Sep 2019

      - Manage all brand content and all social channels - Concept, create and deploy all video and display ads for top-of-funnel marketing efforts - Design and create in-house artwork and layouts for marketing materials, web pages and app - Concept, produce, film, and edit user-sponsored videos for marketing nurture purposes - Collaborate and execute new ideas for branding, advertising campaigns, and marketing messages - Head copywriting and messaging for the brand, product, and user-generated content - Produce all digital-media assets in The Adobe Creative Suite (Photoshop, Illustrator, Premiere and AfterEffects) Show less

    • United States
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Brand Coordinator, Community Relations
      • Aug 2016 - Dec 2017

      - Source, develop, and grow relationships with partners of the brand- Find, establish, and facilitate community event opportunities- Orchestrate and supervise brand influencer programs- Assist in managing and improving the brand's social media platforms- Create, copywrite, and source content for use on social media- Develop and manage content for online and print ads

    • Intern
      • Jan 2016 - Aug 2016

      - Assist in new market and communities research- Analyze social media performance (fan engagement, post performance)- Source and create content for social media platforms- Search for, and help in negotiations with potential new partners for the brand- Source and vet potential event sponsorship opportunities

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Content Creation Intern
      • Jun 2015 - Aug 2015

      - Created stimulating and engaging social content for client’s social media platforms - Concepted projects and advertising campaigns for clients - Assisted with copywriting and storyboarding social media posts for clients - Analyzed and compiled data on client’s social media pages (likes, fan engagement, post performance, etc.) - Designed and printed 3D objects for agency projects - Created stimulating and engaging social content for client’s social media platforms - Concepted projects and advertising campaigns for clients - Assisted with copywriting and storyboarding social media posts for clients - Analyzed and compiled data on client’s social media pages (likes, fan engagement, post performance, etc.) - Designed and printed 3D objects for agency projects

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Driver
      • Aug 2014 - Feb 2015

      - Maintained and stored the company's vehicles, picked up customers on call and by foot traffic - Provided free taxi service to prevent students and others in the downtown Tallahassee area from driving under the influence and/or walking long distances to their destination - Maintained and stored the company's vehicles, picked up customers on call and by foot traffic - Provided free taxi service to prevent students and others in the downtown Tallahassee area from driving under the influence and/or walking long distances to their destination

  • Mahalo Capital Group
    • Delray Beach, FL
    • Intern
      • May 2014 - Aug 2014

      - Provided weekly reports and presentations on market research and current trends in the tech/spirits industries - Performed research-based assignments regarding client experiential marketing campaigns - Assisted in organizational, operational, and administrative duties - Provided weekly reports and presentations on market research and current trends in the tech/spirits industries - Performed research-based assignments regarding client experiential marketing campaigns - Assisted in organizational, operational, and administrative duties

Education

  • Florida State University
    Bachelor of Science (B.S.), Marketing
    2012 - 2016

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