Experience

World Vision New Zealand

• New Zealand
• Non-profit Organizations
• 1 - 100 Employee

• New Product Development Manager

  • Dec 2012 - Present

  Penrose This role reports to the GM - Marketing, and is responsible for developing new ways to engage supporters and prospective supporters. During this time I have managed both the discovery, development, marketing and ongoing product management of the following new “products”. - Charity Challenge: This fundraising product gives supporters the opportunity to partake in adventure travel while raising funds for a charity they care about. In 2014 WV offered the Cycle Cambodia Challenge during… Show more This role reports to the GM - Marketing, and is responsible for developing new ways to engage supporters and prospective supporters. During this time I have managed both the discovery, development, marketing and ongoing product management of the following new “products”. - Charity Challenge: This fundraising product gives supporters the opportunity to partake in adventure travel while raising funds for a charity they care about. In 2014 WV offered the Cycle Cambodia Challenge during which 14 participants and myself cycled 293 km’s through Cambodia, and raised $62k for clean water projects in the process. - Micro: This is a microfinance product that provides loans to hardworking entrepreneurs wanting to work themselves out of poverty. Micro is an online portal that allows donors to choose the entrepreneur they would like to support, fund part or all of their loan, and receive report backs detailing their progress. You can view Micro online at www.worldvision.org.nz/micro - Fund a project: Aimed towards mid tier supporters, this product allows donors to fund part or all of a specific tangible project, be it a well, educational resources like school desks, agricultural inputs (eg seed, fertiliser, tools…), or health necessities like mosquito nets for a whole community.

• Product Specialist - Gift Catalogue, Microfinance, Major Donors

  • Feb 2010 - Dec 2012

  Penrose Reporting to the GM - Marketing, this role was responsible for the end to end marketing of the WV gift catalogue, and providing marketing support for WV’s microfinance and major donors fundraising. During this time the gift catalogue was re-launched and rebranded resulting in a 100% increase in income in it's first year. Experience was also gained in marketing and campaign management in an NGO context, for both DM and above the line channels.



The Warehouse

• New Zealand
• Retail
• 700 & Above Employee

• Brand Manager – Leisure and Grocery

  • Aug 2008 - Jan 2010

  Northcote, Auckland This role reported to Marketing Manager – Category and Insights and was responsible for marketing management for the Leisure and Grocery categories (in particular camping & fishing). During this time a new camping brand (Navigator South) was developed and launched, along with a significant new season marketing campaign. The result was a 75% increase in sales year on year. More generally, the role was accountable for; - Developing marketing and brand strategies, and promotional plans… Show more This role reported to Marketing Manager – Category and Insights and was responsible for marketing management for the Leisure and Grocery categories (in particular camping & fishing). During this time a new camping brand (Navigator South) was developed and launched, along with a significant new season marketing campaign. The result was a 75% increase in sales year on year. More generally, the role was accountable for; - Developing marketing and brand strategies, and promotional plans for the leisure and grocery categories, in particular sporting, camping & fishing; - Manage development of new brands, or brand refreshes, from briefing to sign off - Lead and project manage cross functional teams to launch and promote category brands; - Work with the communications team to implement promotional plans; - Sign off on communications plans ensuring they are in on brief and in line with category and brand positioning; - Manage project and marketing budgets; - Working collaboratively to obtain buy in from relevant business functions and stakeholders

• Brand Manager - The Warehouse Extra

  • Aug 2007 - Aug 2008

  Northcote Auckland This role was responsible for overseeing all elements of the marketing mix for Warehouse Extra. This included developing the promotional and marketing strategy for Extra, full year media and event plans, and developing brand strategies. The role came to an end when The Warehouse decided to exit the sale of food and liquor.

• Marketing Planning and Events Manager

  • Nov 2004 - Jul 2007

  Northcote Auckland This role reported to the National Marketing Manager and was responsible for: - Developing TWL marketing (events) calendar - Developing and executing events strategy - Managing promotional planning - Maximising return on all events in the retail calendar - Managing mailer budget $12+ million pa. - Events sales targets $50+ million pa. - Managing team of 3

• Research Manager

  • Sep 1999 - Oct 2004

  Northcote Auckland This role reported to the GM Marketing and was responsible for developing and implementing the research strategy for The Warehouse. As Research Manager, I had four main focuses: (1) Managing a high performing team – leading, coaching and developing my team to perform at consistently high levels (2) Improving business understanding of customer behaviour (3) Conducting basket and media analysis to drive promotional activity (4) Sponsorship manager for 18 months



Allied Liquor Merchants

• Sales and trade marketing analyst

  • Mar 1997 - Sep 1999

  East Tamaki Auckland - Engage in all aspects of reporting and analysis of sales information and data, more specifically; - facilitate informed decision making through the provision of timely and accurate sales reports to management; - provide support to the sales team, by providing timely and accurate sales analysis information; - management, analysis, and reporting of Trade Marketing Funds; - budgeting - formulation and creation of departmental budgets; - design and build models to aid with… Show more - Engage in all aspects of reporting and analysis of sales information and data, more specifically; - facilitate informed decision making through the provision of timely and accurate sales reports to management; - provide support to the sales team, by providing timely and accurate sales analysis information; - management, analysis, and reporting of Trade Marketing Funds; - budgeting - formulation and creation of departmental budgets; - design and build models to aid with efficient analysis and reporting of information data, using both Microsoft products and report writing pkgs. eg CRYSTAL. Show less