Experience

Optiseller

• United Kingdom
• Internet Marketplace Platforms
• 1 - 100 Employee

• Head of Design & UX

  • May 2018 - Present

  Optiseller is an eCommerce data analytics platform which provides optimisation and analytics tools that improve quality and consistency of data. Powered by DevelopingIT, they control and grow brands on marketplaces such as eBay and Amazon. Responsible for: Company and product websites, landing pages, campaigns, apps, dashboards, emails and branded material. Visualising and conceptualising user journeys. Prototyping user flows from entry points, through a set of steps towards finally purchasing plans or tools and services. Create and maintain consistent style guides, pattern libraries and design components. Shape the suite of tools continually developed and released across UK, US and European markets. Defining problem areas and collecting information. Conceptualise ideas for approval. Developing design solutions by building prototypes (InVision or markup). Presentation and customer feedback of reviewed designs. Continual improvement of design process. Working with: Product owners, software developers, software engineers and testers. Intercom for total customisable messaging to drive growth at every stage of the lifecycle. A/B testing to influence design and change campaigns. Use Google Analytics to measure ROI and track site behaviour. Show less



Standard Life

• Senior Digital Designer / Design Manager

  • Sep 2014 - Apr 2018

  My role within the Standard Life Savings UX design team is to visualise and build consistent journeys across the various platforms and to make sure these journeys feel consistent. The .co.uk website, online community, blog and dashboard make up the savings and investment tools which I have helped deliver. By creating design patterns, using customer research and data from MVT/AB testing and Google analytics to help shape these customer journeys. By working closely with governance and compliance to achieve sign-off while maintaining a high level of creativity and to accessibility standards. Show less



Envoy International Ltd

• Canada
• Financial Services

• Creative Lead

  • Apr 2013 - Jul 2014

  Working as part of the marketing and design team for a specialist patent, trademark and design renewal payment service provider. The design and build of email campaigns, landing pages, banner ads and user interface screens for an online back office system. Creation of wireframes, site maps and click able prototypes of online services including brochureware. Working as part of the marketing and design team for a specialist patent, trademark and design renewal payment service provider. The design and build of email campaigns, landing pages, banner ads and user interface screens for an online back office system. Creation of wireframes, site maps and click able prototypes of online services including brochureware.



Openside Digital

• New Zealand
• Marketing Services

• Head of Design

  • Mar 2007 - Apr 2013

  Working for a sports management company that is internationally recognised as a leader in; online sports systems, high performance tracking, internet application development and sports consultancy services. Creating ecommerce web sites with online shopping, using Drupal CMS technology. Creating brands for some of the largest rugby, cricket and golfing sporting bodies. Working for a sports management company that is internationally recognised as a leader in; online sports systems, high performance tracking, internet application development and sports consultancy services. Creating ecommerce web sites with online shopping, using Drupal CMS technology. Creating brands for some of the largest rugby, cricket and golfing sporting bodies.



Denvir Marketing

• Business Consulting and Services
• 1 - 100 Employee

• Design Manager

  • May 2006 - Mar 2007

  Running the design department for a marketing company which offers an extensive list of clients both principles, web and print design. Supporting the departments within Denvir to answer their briefs within budget and on time. Creating visually and attractive design solutions. Running the design department for a marketing company which offers an extensive list of clients both principles, web and print design. Supporting the departments within Denvir to answer their briefs within budget and on time. Creating visually and attractive design solutions.



Crombie Anderson

• Design Services
• 1 - 100 Employee

• Web Designer

  • May 2003 - May 2006

  Working for a creative design agency creating bespoke web sites, ecommerce and database driven sites using aspx and .NET applications. Designing multimedia presentations and keeping the ongoing maintenance of a long and growing list of Crombie Anderson clients up to date. Designing with usability and accessibility always in mind using cascading style sheets and the implementation of W3C compliancy rules. Working for a creative design agency creating bespoke web sites, ecommerce and database driven sites using aspx and .NET applications. Designing multimedia presentations and keeping the ongoing maintenance of a long and growing list of Crombie Anderson clients up to date. Designing with usability and accessibility always in mind using cascading style sheets and the implementation of W3C compliancy rules.



Pindar plc

• Web Designer

  • Apr 2000 - May 2003

  Worked in a creative and fast paced web environment, for a high volume web design company. Creating bespoke web sites for Yellow pages, ecommerce web sites and multimedia presentations. Other duties include designing and maintaining the company intranet. Developing back end database sites and designing animated banner adds. Worked in a creative and fast paced web environment, for a high volume web design company. Creating bespoke web sites for Yellow pages, ecommerce web sites and multimedia presentations. Other duties include designing and maintaining the company intranet. Developing back end database sites and designing animated banner adds.



Reservoir Research Ltd

• Graphic Designer

  • Feb 1994 - Aug 1999

  Worked in the design department of an Oil and Gas company to generate promotional material such as brochures, leaflets, posters and flyers. CD covers and 35mm slides, overheads and reports for in-house seminars and multimedia presentations. Worked in the design department of an Oil and Gas company to generate promotional material such as brochures, leaflets, posters and flyers. CD covers and 35mm slides, overheads and reports for in-house seminars and multimedia presentations.