Paul G Roberts

Founder CEO at Desire Groupe
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • French Limited working proficiency
  • Latin Elementary proficiency
  • Italian Elementary proficiency
  • Portuguese Elementary proficiency

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Rebecca Andreis

Working with Paul and the FIB team was an enriching experience that has undoubtedly shaped my career. Throughout my internship, I was impressed by Paul’s exceptional leadership skills. He led the team with a balance of creativity, resulting in projects that not only captured audiences but also delivered visual results. I am grateful for the chance to have learned from such an accomplished and visionary leader. I wholeheartedly recommend Paul to anyone seeking guidance, inspiration, or collaboration in the media and filmmaking industry.

Orlando Revelo

I had the opportunity to work alongside Paul's internship program, bringing together his amazing project. Paul is a dedicated, hardworking and a great person to learn from. He has a great, welcoming vibe and helps others grow and learn. I would highly recommend working with Paul as you'll get to learn so much from him.

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Credentials

  • Google Digital Marketing Certificate
    Google
    Sep, 2018
    - Nov, 2024

Experience

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Founder CEO
      • Mar 1993 - Present

      We have evolved from a full service Creative/Brand strategy Agency to a global marketing and media group, we are now Brand owners, Digital Agency, Media Business, and Film Studio. Our film business is worth singling out of late as we have won no less than 17 BEST PICTURE awards at Cannes, NY, Paris and Hollywood. Prepare to see a steady stream on Fashion Industry Broadcast features and Series' on the world's premier streaming services in the years to come. You can see the latest scores here, a little bit more of our films and about what we do and who we are here.https://filmfreeway.com/PaulRoberts550We also sell a wide range of consumer products into over 100 countries. We have key partnerships with Amazon, Apple, Facebook, Google, and many more. Show less

    • CEO
      • Mar 1993 - Present

  • Self-employed
    • Sydney, New South Wales, Australia
    • AWARD WINNING INDEPENDENT FILMMAKER
      • Jun 2018 - Present

      We started our film business in 2018 and since then have made over 20 Award winning features and 400+ short films. As of June 2022 we have been selected or won prizes, including 'BEST FILM' at no less than 33 prestigious international film festivals. With no less than 7 International BEST PICTURE wins. SEMI FINALIST - STOCKHOLM FILM FESTIVAL - "MARCUS SCHENKENBERG" 'RISE OF THE MALE SUPERMODEL' - BEST PICTURE LA INDEPENDENT FILM FESTIVAL 2022 'YOHJI' - YOHJI YAMAMOTO 'YOHJI' - YOHJI YAMAMOTO - WINNER BEST DOCUMENTARY PARIS PLAY FILM FESTIVAL2022 , GRAND-FINALIST New York INTERNATIONAL FILM AWARDS 2022 TYSON BECKFORD - FIRST JAMAICAN-AMERICAN SUPERMODEL 2021 - SEMI FINALIST BEST FEATURE DOCUMENTARY WASHINGTON FILM FESTIVAL 2022 'VIRGIL' 2022 Cannes Winner Best Documentary short, and also Winner Boston film festival 2022, Best Short Documentary LONDON Movie Awards 2022Semi Finalist Tokyo Shorts 2022, SEMI FINALIST WASHINGTON FILM FESTIVAL 2022, Nominated Vegas Shorts 2022, International Manhattan Festival 2022, Paris Art & Movie Awards 2022, Chicago Indie Film Awards 2022, Miami Indie Film Awards 2022, LOUBOUTIN - Legend of the Red Sole 2022 "THE DIVERSITY IMPERATIVE" Best Feature Documentary PARIS Film Awards 2022, Winner Miami Independent Film Festival 2022, SilverAward Best Feature Documentary HOLLYWOOD Gold Awards 2022 'TOO FUNKY Life and Legacy of Thierry Mugler 2022 'GET UP, STAND UP !' Film festival nominations & Awards in 2021 including AWARD OF EXCELLENCE DOCUMENTARY FEATURE IMPACT DOCS AWARDS 2021, OFFICIAL SELECTION PARIS FILM FESTIVAL 2021, OFFICIAL SELECTION New York INDEPENDENT CINEMA AWARDS 2021, OFFICIAL SELECTION New York LIFT OFF FILM FESTIVAL 2021, OFFICIAL SELECTION LIFT OFF GLOBAL NETWORK New York 2021 AFTER THE LOCKOUTS - GLADYS' WAR ON MUSIC (WINNER SEVERAL AWARDS) 2019 'REI' - REI KAWAKUBO Best Short Documentary PARIS Fim Awards 2022, Silver Award Short Documentary HOLLYWOOD Gold Awards 2022 See here https://filmfreeway.com/PaulRoberts550 Show less

  • DESIRE DIGITAL AGENCY
    • Sydney, Australia
    • Founder
      • Jan 2018 - Present

      MARKETING IN THE DIGITAL AGE REQUIRES A COMPLETELY RE-ENGINEERED APPROACH DIGITAL CAMPAIGN PLANNING & STRATEGY Our digital experts work with your team to craft an optimised Digital marketing plan and related calendar for the year ahead. CREATIVE PRODUCTION / CONTENT MARKETING CAMPAIGNS From dedicated emails to cinema quality branded films, to socially charged custom Content programs, we have a wide selection of solutions to suit every clientʼs digital marketing goal. ORGANIC SEARCH - SEO Optimising website content, searchable headings, long tail keywords improving user experience, and developing inbound links. PAID SEARCH - SEM / PPC Get immediately connected with customers actively searching for your product. We create highly cost-effective campaigns where you pay only on a Pay Per Click basis (PPC) that generate immediate leads, with completely flexible budgets that can be raised or lowered at any time. PAID DIGITAL ADVERTISING CAMPAIGNS We provide a full digital media placement service and can display your site / brand message on the most relevant 3rd party websites. DIGITAL DISPLAY ADVERTISING We plan and execute highly cost-effective paid advertising campaigns using the most powerful digital channels, with optimised creative Content for Google Ads, Bing, YouTube, Facebook/Instagram and more. SOCIAL MEDIA PLANNING AND MANAGEMENT We can coach and train your team, or manage the entire Social Media process for you, to connect, engage and amplify with your customers and prospects. EMAIL MARKETING We make email a vital element of your Digital strategy. We consult with you how to collect emails, and run effective re-marketing campaigns to turn inquirers into lifelong customers. Show less

    • Australia
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • CEO, Owner and Founder
      • Mar 2011 - Present

      Founded by entrepreneur Paul G Roberts in 2011, Fashion Industry Broadcast is our digital magazine. It has risen to become one of the leading destinations on the web for the latest in fashion, film, style, creative arts, photography, music, models, celebrity biographies and much more. Fashion Industry Broadcast is also the name of our book publishing and film business as well. Our mission is to document culture of the 20th and 21st Centuries. Each week, we break the latest news from around the globe. Our site is updated daily with news and feature stories by our teams of expert reporters. We also are a highly innovative multi-disciplinary content creation factory. We make rich media content for mobile devices. We create short and also feature length films and documentaries, we create and publish from our vast catalogue of art books, eBooks, apps for mobile devices. We stage gallery and museum exhibitions and do special events. We broadcast our films and publish our content on a wide array of media and social platforms. Our products are sold globally in over 50 countries through wholesale and retail channels as well as our partnerships with Amazon, Apple iTunes, Netflix, Google and many more. Show less

  • Style Planet TV
    • NYC, Sydney
    • Founder, CEO
      • Jul 2015 - Present

      We are a full service film production company, with years of experience, extensive production resources, and a vast network of industry connections to realise any kind of creative vision. We make cinematic quality short films for mobile devices, as well as award winning feature length films and documentaries. Our audience are lovers of films on fashion, style and breaking culture. We work with prestige brands and also supply our films to Commercial Broadcast Networks. Our projects no matter how big or small are all expertly researched and crafted stories, told with passion and made with great cinematic craft. -FASHION FILMS Fashion films are the new way forward in the world of fashion branding and marketing. It is a great idea to add a short fashion movie or longer behind the scenes documentary to each fashion week show. The smart people in the fashion industry are embracing the digital age by using film to enhance their brand’s marketing, gain exposure, and create tools for a stronger social media presence. -FEATURES SPTV makes award winning feature films, documentaries and documentaries-series for commercial release. -MOBILE CONTENT Short digital films made specifically for mobile devices are set to be what the 30 second TV spot was in the last golden age of advertising. You just need to have them viewed, and we know the secret to making that a reality. -PRODUCTION We provide complete film production services that range from idea conception to production management, from video capture to post-production. -BRANDED CONTENT The smartest prestige brands have realised that Branded Content is the most powerful marketing tool available to them. Our Groupe has 30 years experience in brand strategy at the highest level. We are a one stop shop helping our clients reach the highest levels of success in the digital age. Phone +61 2 8040 4974 info@StylePlanetTV.com The Old Wrigley’s Chewing Gum Factory ‘The Burcham’ Crewe Place Rosebery NSW 2018 Australia Show less

  • The Sugar Syndrome
    • Greater New York City Area
    • Writer and Film Maker
      • Jan 2016 - Present

      My belief is that to stay relevant in business, let alone to be successful one needs to be creative, curious, and a self directed life long learner. You have to be capable of conceiving and implementing new fresh ideas. My 550 page novel "The Sugar Syndrome" was published globally in late 2015. It was my first work of fiction. You can see the website thesugarsyndrome.com for samples of the book and the movie screenplay. You can also order the book as a Hardback, softcover and ebook from Amazon and other better booksellers. www.thesugarsyndrome.com The book has been converted to a movie screenplay and Roberts is in the preproduction process to get the movie made as a feature Hollywood film. LOGLINE As a series of ritualistic murders are taking place in NYC, a burnt out screenwriter encounters a 17 year old Sugarbaby who he thinks could help him with his comeback, but instead he becomes embroiled in something far darker. Show less

    • Advertising Services
    • 1 - 100 Employee
    • Founder, Owner and CEO
      • 1993 - Present

      Today marketing success requires a dramatically reengineered approach. We provide our proven strategic marketing process, together with world class creative and a scientific new media delivery system to create unmatched marketing solutions for leading brands. Founded in 1993 by Paul G Roberts grew to list in the Nation's Top 50 Agencies by audited billings and only one of five that were independently owned. Desire Brand Management is a leading creative full service Agency providing Content creation & marketing, strategy, branding, advertising, and cutting edge marketing communications solutions for blue chip brands that include; Gucci, Coca Cola, Star Casino, Westfield, L'Oreal, Lion Nathan, Fosters, Southcorp wines, Ralph Lauren, Hugo Boss, Fairfax & Roberts, Wella, Frucor, Unicef, Finlandia, Remy Martin, Jim Beam, Mars, as well as many others. Desire Brand Management now offers three core pillars. • Strategy • Creative • Media Our website is www.DesireGroupe.com DESIRE Groupe is on Facebook. http://www.facebook.com/DesireGroupe Show less

  • George Patterson advertising
    • Melbourne, Australia
    • Strategy/Client Service/Creative
      • 1990 - 1993

      Work History Marketing Management/Directorship Roles -Strategy/Client Service/Creative roles with George Patterson Bates/Leo Burnett Melbourne -Key clients included Fosters Group and Coles Myer. Work History Marketing Management/Directorship Roles -Strategy/Client Service/Creative roles with George Patterson Bates/Leo Burnett Melbourne -Key clients included Fosters Group and Coles Myer.

  • Checkpoint Charlie
    • Melbourne, Australia
    • Owner & Designer
      • 1988 - 1990

      Upon returning home from working in NYC he left the corporate world and started his life as an entrepreneur, designing and opening the infamous and ground breaking Club Checkpoint Charlie in Commercial Road Prahan Melbourne. Click this link; http://www.youtube.com/watch?v=5zc6_srl82Q&feature=g-upl Upon returning home from working in NYC he left the corporate world and started his life as an entrepreneur, designing and opening the infamous and ground breaking Club Checkpoint Charlie in Commercial Road Prahan Melbourne. Click this link; http://www.youtube.com/watch?v=5zc6_srl82Q&feature=g-upl

    • Brands Marketing Manager
      • 1982 - 1988

      Brands Marketing Manager

    • International Brands Manager NYC
      • 1982 - 1988

      International Brands Manager NYC,

Education

  • RMIT University
    Masters, Communications
    1986 - 1988
  • University of Melbourne
    Bachelor Commerce, Marketing
    1980 - 1983
  • St Josephs
    HSC, Humanities
    1972 - 1978

Community

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