Experience

Paper + Spark

• Australia
• Advertising Services
• 1 - 100 Employee

• Partner - Customer, Brand and Marketing

  • Jul 2019 - Present

  Paper + Spark (P+S) is an independent Brand & Digital Consultancy firm. With deep expertise across the entire human eco- system and commercial value chain, P+S specialise in business transformation through data driven strategy, creativity, digital transformation, marketing, content marketing, CX, UX, conversational design and communications, working with deep expertise in the Life Sciences, Financial and Government sectors. P+S was awarded AFR’s Top 10 best places to work 2022/23, B&T Emerging Company 2021 and The Australian Marketing Institutes Marketing team of the year 2021/22 and Emerging Consultancy of the year 2020. ACHIEVEMENTS: - Driving a people first culture by developing and implementing key people initiatives and policies contributing to the AFR's Top 10 places to work 2022 recognition. - Developed 5 year business strategy blueprint for growth, meeting all commercial and non-commercial milestones. - Drove incremental business growth. 55% YOY via strategic business partnerships. - Collaborated and consulted with C-suite partners to develop best business practise through digital transformation strategies to drive commercial business outcomes. - Led the Organon Pharmaceutical business and creative strategy for the Women’s Health portfolio (contraception and fertility) driving creative transformational change through ‘The Down Low (TDL)’ creative platform across the entire consumer eco-system driving 3% and 4% respectively, sales lift. Awarded PRIME - Best use of Data & Insights, Marketing Innovation, Creativity in Communications - Developed the brand and digital transformation strategy for Johnson & Johnson, Mentor Breast Implants, and the approach to B2B and B2C, including patient support programs through specialists. Delivered 144% uplift in sales since campaign launch of #MyBoobsMyBusiness. Awarded PRIME - Creativity in Communications (consumer) 2021/22, Best use of data. - Awarded PRIME for Best Creative Campaign for Merk Sharpe & Dome Covid Show less



University of Technology Sydney

• Australia
• Higher Education
• 700 & Above Employee

• Senior Lecturer - Creative Advertising I Branding & Reputation

  • Jan 2023 - Present

  University of Technology Sydney (UTS) is one of Australia's, if not the world's, leading universities. UTS is ranked #1 young university in Australia. UTS sets itself apart by Research of the real world and is Australia's top university for research impact, and its principle of practise based learning. I teach for two reasons; - Give back by coaching, inspiring and preparing tomorrow’s business and creative builders. - Stay up to date on modern business and creative best practises and identify change agents. I am currently lecturing - Creative Advertising (Undergraduate) - Branding and Reputation (Undergraduate) Show less



Kindness Factory

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• Non Executive Director

  • Jul 2021 - Present

  Kindness Factory started from Kath Koschel’s (Founder and CEO) personal story of courage, hope and adversity and has now become a global educational movement, touching the lives of millions of people around the world. Kindness Factory is built on the philosophy that kindness is the most powerful, least costly, and most underrated agent of human change. Proprietary researched uncovered that an act of kindness can help have a positive effect on one’s mental health. Mental health is the number one driver of youth suicide in Australia and Kindness Factory has a mission to make the world a kinder place through social good. Kindness Factory is a not-for-profit charity organisation based in Australia, US and UK, developing Kindness Curriculum for primary school students ensuring the next generation grow up with the foundation of kindness. Currently in 3000 primary schools Australia-wide. As Non-Executive Director I oversee corporate governance to abide by the Constitution and Australian Charities and Not-for-profits Commission (ACNC), strategic direction and planning, business administration and management, business operations, risk and compliance policies, legal, financial health, safety, and people welfare. I co-chair the commercial and fundraising sub-committee driving profit for purpose to fund initiatives such as World Kindness Day, the national brand builder and fundraising day and commercialising school programs through government departments and school networks. Show less



MissingSchool

• Australia
• Education Administration Programs
• 1 - 100 Employee

• Advisory Board Member

  • Jul 2019 - Present

  Missing School is a not-for-profit organisation founded by Social Innovator and AFR 100 Woman of Influence Megan Gilmore. Missing School's sole mission is to tackle inequality facing seriously ill children who miss school each year through sickness. Missing school penned the first Australian report on school connection for sick kids, generating the Prime Ministers statement of support. Missing School took action to the inequality by designing a world-first education innovation that connects seriously ill students to their classrooms throughout telepresence robots. Collaborating and advising the CEO and board, I developed the business strategy blueprint building the charities core purpose and strategic drivers for growth across initiatives for government, community and school awareness driving funding and fundraising. Achievements: - Developed 5 year business strategy. - Led and developed business architecture for audience segments to lobby government, community, and schools to fundraise and drive awareness and appraisal for Missing School through CRM program. - Advised on national fundraising campaign across all paid, owned and earned channels with a key focus on donation driving for fundraising appeal. Show less



Macleay College

• Australia
• Higher Education
• 1 - 100 Employee

• University Lecturer

  • Jul 2019 - Present

  Macleay Business College is an accredited higher education institute with a strong focus on digital transformation and change management. The College has expanded its course offering across business, advertising and media, journalism, marketing and accounting. I teach for two reasons; - To give back by coaching and preparing tomorrow’s business builders. - To stay close and up to date on modern business best practises and change agents. I have developed and taught the below subjects - International Business Studies – Organisational change and workplace mentorship. - Design Thinking - Human Centred design through technology. - Brand Strategy – to deliver growth. - Digital Transformation Marketing. - Social Media Strategy. Show less



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• • Jan 2016 - Jun 2019

  J. Walter Thompson, WPP AUNZ (ASX), is the world’s best-known and largest professional services firms in the sector of management consulting, business strategy, marketing and communications. In 2018, J. Walter Thompson merged with Wunderman to form Wunderman Thompson, a technology, creative and data consultancy.Led the turnaround of J.Walter Thompson Australia transforming it from an underperforming, distressed culture globally, lagging in technical capabilities, into one of the strongest technically innovative, creative and profitable firms in the network.Re-established the brand and capabilities within the market by introducing new leadership centred on inspiring and empowering people and re-establishing strategic partnerships at all levels. Working with the Group CEO and board, re-focused the business as champions of change to drive transformational growth building tangible commercial outcomes for us and our partners.Achievements:- Increased operational efficiencies with new business servicing models to reduce costs by 12% and increased revenue by 20%. Achieved 18% OP in a downturn market with SCR of 55%, through advanced value-based fee modelling, operational efficiencies, business growth, M&A's and JV's.- Delivered +$40m> rev in business growth.- Grew companywide engagement, 7 to 9 (Q4 2018) in 12-month period through PULSE. - Developed and implemented JWT's wellbeing policy initiatives reducing staff turnover from 22% to 13% (2018).- Drove D&I policy and re-established new leadership with 70% female representation.- All time high partner satisfaction scores of 8/10 via VANTAGE, including 10/10 for Subway (2018).- Rated number 3 ideas business in Australia via Campaign Brief (an increase of 15 rankings) (2017).- 7 effectiveness awards in recognition of outstanding effectiveness work. Show less

• • Feb 2014 - Dec 2015



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Group Business Director

  • Mar 2007 - Jan 2014

  Leo Burnett Australia was ranked number 1 ideas company in the world in the 2013 Gunn Report and has a reputation for its creativity to solve business problems and effective campaigns. I was the global lead managing McDonald's and Ronald McDonald House Charities (RMHC). Developing the new social change strategic 'connection' positioning for RMHC (Family Tree campaign) driving the charities biggest re-appraisal lift in 5 years and its biggest fundraising appeal. KEY PARTNERS: McDonald’s, Ronald McDonald House Charities (RMHC), Lion Nathan (Heineken, Amstel Global), WWF-Australia & Earth Hour (NFP), Australian Bureau of Statistics, EnergyAustralia, Samsung, Suncorp (GIO) Show less



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Business Director

  • Jan 2006 - Mar 2007

  Saatchi & Saatchi is a global communications and advertising network with 114 offices in 76 countries and over 6,500 staff and is arguably the world’s most famous advertising company. KEY PARTNERS: London Recycling , Johnson & Johnson Pharmaceuticals, Visit Britain Tourism, Procter & Gamble (Ariel) Saatchi & Saatchi is a global communications and advertising network with 114 offices in 76 countries and over 6,500 staff and is arguably the world’s most famous advertising company. KEY PARTNERS: London Recycling , Johnson & Johnson Pharmaceuticals, Visit Britain Tourism, Procter & Gamble (Ariel)



VML

• United States
• Advertising Services
• 700 & Above Employee

• Business Director

  • Sep 2001 - Jan 2006

  George Patterson was Australia’s largest independent communication firm and dominated the market for the better part of the 20th century. KEY PARTNERS: The Starlight Foundation (NFP), Campbell Arnott’s, News Limited, LoveSac, Hyundai Automotive, Panasonic Electronics, Tourism NSW, Tourism Sydney, The Star Casino. George Patterson was Australia’s largest independent communication firm and dominated the market for the better part of the 20th century. KEY PARTNERS: The Starlight Foundation (NFP), Campbell Arnott’s, News Limited, LoveSac, Hyundai Automotive, Panasonic Electronics, Tourism NSW, Tourism Sydney, The Star Casino.



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Business Manager

  • Jun 2000 - Sep 2001

  Saatchi & Saatchi is a global communications and advertising network with 114 offices in 76 countries and over 6,500 staff and is arguably the world’s most famous advertising company. KEY PARTNERS: Procter & Gamble - secondment role (Olay skincare, Head & Shoulders shampoo, Eukanuba & Iams pet food) Saatchi & Saatchi is a global communications and advertising network with 114 offices in 76 countries and over 6,500 staff and is arguably the world’s most famous advertising company. KEY PARTNERS: Procter & Gamble - secondment role (Olay skincare, Head & Shoulders shampoo, Eukanuba & Iams pet food)



Young & Rubicam

• United States
• Advertising Services
• 700 & Above Employee

• Production Assistant

  • Mar 1999 - Jun 2000

  Young & Rubicam (Y&R) is a marketing and communications company specialising in advertising, digital, social media, sales promotion, direct marketing and brand identity consulting. It is a member of WPP, a British multinational advertising and public relations company. Young & Rubicam (Y&R) is a marketing and communications company specialising in advertising, digital, social media, sales promotion, direct marketing and brand identity consulting. It is a member of WPP, a British multinational advertising and public relations company.



McDonald's

• United States
• Restaurants
• 700 & Above Employee

• Manager

  • 1992 - 2000

  - Crew to Restaurant Shift Manager - MDP - Management Development Program - RMHC fundraising - Crew to Restaurant Shift Manager - MDP - Management Development Program - RMHC fundraising