Experience

Brella Productions

• United States
• Media Production
• 1 - 100 Employee

• Account Manager

  • Jul 2013 - Present



Loyola University Chicago

• United States
• Higher Education
• 700 & Above Employee

• Marketing Manager

  • Aug 2006 - Jun 2013

  JOB DESCRIPTION: Work with the Brand Director to advance the University’s integrated marketing efforts and strategic goals through communications that are consistent with the brand identity.OVERVIEW: Project Manager responsible for the oversight of marketing collateral work created by in-house design team. •Critical responsibilities include: managing creative work schedules, drafting of creative briefs and other strategy documents, tracking client change requests, engaging outside creative resources to complete creative requests, ensuring deliverables meet client expectations, and assisting with the creative supervision of print projects.•Secondary responsibilities include: work with University departments, schools and groups as a communications and marketing point person, supervise three direct reports including the Traffic and Production Coordinator, and negotiate and manage print quotes from vendors.



DRAFTFCB Chicago

• Senior Copywriter

  • 2003 - 2006

  ACCOUNTS: Bosch, Fleetwood RV, Kaiser Permanente, Sanofi-Synthelabo, Inc., State Farm Insurance and U.S. Postal Service.DISCIPLINES: Direct Mail, Direct Print, Direct TV, Event Marketing, Web Sites and Web Banners.RESPONSIBILITIES: Concepted and wrote numerous direct mail packages and related components. Worked in partnership with other creative team members, account, production and studio departments to develop creative. Presented creative to clients at all levels. Strategized and delivered new business presentations to prospective clients. Assisted in project management and supervised junior level creative staff.



Freelance Copywriter

• Copywriter

  • Oct 2001 - Jul 2003

  Concepted and wrote online advertising and direct mail packages for Digitas clients Allstate, Best Buy and Grainger. Wrote all direct mail components of iLEO’s integrated advertising campaigns for Disney Vacations and Bank One Flexible Rewards program. Generated concepts, game/activity ideas and wrote copy for McDonald’s Happy Meal packaging and promotions at Frankel. Also created POS materials for adult and ethnic segments, and presented that work to clients. Concepted and wrote online advertising and direct mail packages for Digitas clients Allstate, Best Buy and Grainger. Wrote all direct mail components of iLEO’s integrated advertising campaigns for Disney Vacations and Bank One Flexible Rewards program. Generated concepts, game/activity ideas and wrote copy for McDonald’s Happy Meal packaging and promotions at Frankel. Also created POS materials for adult and ethnic segments, and presented that work to clients.



marchFIRST, Inc.

• Senior Copywriter

  • May 2000 - Sep 2001

  ACCOUNTS: Allstate, By-Products Interactive, Inc., CoreComm, Grainger, H.E. Butt Grocery, Miller Brewing Company, S.C. Johnson, Shedd Aquarium and 3Com.DISCIPLINES: Direct Mail, Web Banners, Web Cards and Web Sites.RESPONSIBILITIES: Wrote copy for Web Sites and other digital applications. Worked in coordination with Art Directors, User Experience Architects, Content Strategists, Designers and other Copywriters. Developed conceptual solutions and presented those ideas to clients. ACCOUNTS: Allstate, By-Products Interactive, Inc., CoreComm, Grainger, H.E. Butt Grocery, Miller Brewing Company, S.C. Johnson, Shedd Aquarium and 3Com.DISCIPLINES: Direct Mail, Web Banners, Web Cards and Web Sites.RESPONSIBILITIES: Wrote copy for Web Sites and other digital applications. Worked in coordination with Art Directors, User Experience Architects, Content Strategists, Designers and other Copywriters. Developed conceptual solutions and presented those ideas to clients.



Flair Communications Agency

• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Dec 1999 - May 2000

  ACCOUNTS: Ameritech, Bailey’s, Brown & Williamson, Dean’s, Dole, S.C. Johnson and Smucker’s.DISCIPLINES: Direct Mail, FSIs, Internet, POS Elements, Print Ads, Radio and Sales Material.RESPONSIBILITIES: Wrote copy, developed concepts and presented creative materials to clients. Brainstormed names, themes, promotions, strategies and new business pitches. Supervised Junior Copywriter and Proofreader. ACCOUNTS: Ameritech, Bailey’s, Brown & Williamson, Dean’s, Dole, S.C. Johnson and Smucker’s.DISCIPLINES: Direct Mail, FSIs, Internet, POS Elements, Print Ads, Radio and Sales Material.RESPONSIBILITIES: Wrote copy, developed concepts and presented creative materials to clients. Brainstormed names, themes, promotions, strategies and new business pitches. Supervised Junior Copywriter and Proofreader.



Wunderman

• Copywriter

  • Aug 1998 - Nov 1999



Catalyst Direct

• Copywriter

  • Apr 1997 - Aug 1998



Messenger-Wolfe Publications

• Sportswriter/Reporter

  • Jun 1996 - Mar 1997