Experience

Gradient AI

• United States
• Software Development
• 1 - 100 Employee

• Chief Marketing Officer

  • Jan 2022 - Present

  Boston, Massachusetts, United States Lead corporate and product marketing functions for high-growth, groundbreaking, AI machine learning venture focused on enabling insurers of all types to improve underwriting and claims management to achieve a better return on risk.



Blue Mantis

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Advisor to CEO/AI Market Development

  • Sep 2019 - Present

  Work with CEO in a strategic role to develop effective market strategies and positioning for a wide and complex product and services portfolio. Spearheading AI market development; develop strategies to leverage machine learning to improve business results and outcomes. Recently completed work with a $40b+ insurance company leading their machine learning strategy to deliver the best end user experience possible. This major initiative is focused on applying anomaly detection and… Show more Work with CEO in a strategic role to develop effective market strategies and positioning for a wide and complex product and services portfolio. Spearheading AI market development; develop strategies to leverage machine learning to improve business results and outcomes. Recently completed work with a $40b+ insurance company leading their machine learning strategy to deliver the best end user experience possible. This major initiative is focused on applying anomaly detection and predictive algorithms to improve the reliability and performance for mission critical and retail facing applications. Show less



AwareManager

• Board Member

  • Jun 2016 - Jun 2018

  Greater Boston Area Served as a key advisor leading effort to position the company for a successful acquisition. Found strategic buyer for the company negotiating acquisition terms to maximize shareholder value resulting in a sale to Building Engines.



AwareManager

• COO

  • 2014 - 2016

  Boston Recruited as CMO to build out marketing function for leading facility management software provider. Promoted and retained as COO to restructure organization to build accountability and improve team performance. Key Achievements:  Increased qualified marketing leads by over 200% with high impact marketing programs.  Grew web site traffic by over 300% with a compelling branding and improved SEO.  Streamlined organization to build accountability and organizational performance… Show more Recruited as CMO to build out marketing function for leading facility management software provider. Promoted and retained as COO to restructure organization to build accountability and improve team performance. Key Achievements:  Increased qualified marketing leads by over 200% with high impact marketing programs.  Grew web site traffic by over 300% with a compelling branding and improved SEO.  Streamlined organization to build accountability and organizational performance leading to new customer acquisition.

• Chief Marketing Officer

  • 2013 - 2014

  Greater Boston Area



Grand Circle Corporation

• United States
• Leisure, Travel & Tourism
• 700 & Above Employee

• Chief Marketing Officer/EVP Interactive Marketing

  • 2012 - 2013

  Built out digital marketing practice for $800 million direct travel company. Leveraged data science and analytics to inform web design and increase web traffic leads and recognition rates. Key Achievements:  Introduced YouTube and website video channels increasing video views by over 100%.  Increased qualified leads by over 30%.  Grew web site traffic by over 20% YOY.

• Digital Marketing Consultant and Advisor to CEO

  • 2010 - 2012



Checkpoint Systems

• United States
• Retail
• 700 & Above Employee

• Vice President of Global Marketing

  • 2008 - 2010

  Directed global marketing function for $800 million provider of retail security software and hardware. Created unifying message for complex family of products and led market expansion beyond loss prevention to higher margin inventory management. Key Achievements:  Completely revamped web site properties increasing traffic by 20%.  Increased press coverage and significant stories by over 50% with high visibility stories in key trade journals.



OATSystems, a division of Checkpoint Systems

• United States
• Software Development
• 1 - 100 Employee

• Vice President of Marketing

  • 2006 - 2008

  Directed key marketing functions including product and corporate marketing, lead generation, marketing communications and general business strategy. Successfully repositioned RFID enterprise-class technology company into the key vertical markets it could dominate. Checkpoint Systems acquired OAT in an all-cash, strategic transaction in June 2008. Key Achievements:  Created market momentum in key vertical markets increasing lead generation by over 50% with webinar program series, new… Show more Directed key marketing functions including product and corporate marketing, lead generation, marketing communications and general business strategy. Successfully repositioned RFID enterprise-class technology company into the key vertical markets it could dominate. Checkpoint Systems acquired OAT in an all-cash, strategic transaction in June 2008. Key Achievements:  Created market momentum in key vertical markets increasing lead generation by over 50% with webinar program series, new web site and online lead recognition technology.  Launched PR program increasing press and syndicated coverage by over 300%.  Positioned company for a successful acquisition by winning prominent industry awards and generating highly visible feature stories. Show less



IntelliVid Corporation

• Software Development
• 1 - 100 Employee

• Vice President of Marketing

  • 2004 - 2006

  Zero stage startup focused on video analytics market for general security with a retail focus. Led and directed all marketing. Key Achievements:  Helped establish first accounts with leading global retailers to build market momentum and credibility.  Launched successful webinar series to build sales funnel with qualified marketing leads.  Generated press coverage to build brand and raise market awareness.



STRATEGIC MARKETING SERVICES

• Founder and Principal

  • 2001 - 2004

  Provided strategic consulting services enabling early and mid-stage firms to formulate company vision, positioning, marketing and product launch strategies. Key engagements included Phonetic Systems and Intellivid. Key Achievements:  Launched early stage voice-recognition company into directory marketplace.  Worked with founders to formulate effective positioning strategies gaining traction in new markets.



DataSage

• Vice President of Marketing

  • 1997 - 2000

  Led transformation of zero stage data mining company into a product company providing real-time personalization and e-marketing analysis solution leading to an acquisition reaching a value of over $1 billion. Led effort to reposition company from a data mining consultancy to a product company with a compelling value proposition. Directed product management, product marketing, and marketing communications functions. Led and developed strategic vision and product plans. Crafted messaging… Show more Led transformation of zero stage data mining company into a product company providing real-time personalization and e-marketing analysis solution leading to an acquisition reaching a value of over $1 billion. Led effort to reposition company from a data mining consultancy to a product company with a compelling value proposition. Directed product management, product marketing, and marketing communications functions. Led and developed strategic vision and product plans. Crafted messaging and positioning leading to company’s successful acquisition. Key Achievements:  Identified new market opportunities and initiated new product offerings to build revenue momentum with over 100% YOY growth.  Pioneered webinar program format to increase lead generation by over 200%.  Generated prominent, credible and highly visible press cover to position company as a leader in its market. Show less



LeadLine Marketing

• Founder and Principal

  • 1995 - 1997

  Provided general business strategy consulting services to early and mid-stage companies. Projects included creating market vision, position and messages. Developed and executed business plans, product launch strategies, public relations campaigns, and analyst presentations. Key engagements included Object Design, NuMega Technologies, Webspective and DataRamp. Key Achievements:  Worked with founders to launch an early stage web server management solution resulting in a successful… Show more Provided general business strategy consulting services to early and mid-stage companies. Projects included creating market vision, position and messages. Developed and executed business plans, product launch strategies, public relations campaigns, and analyst presentations. Key engagements included Object Design, NuMega Technologies, Webspective and DataRamp. Key Achievements:  Worked with founders to launch an early stage web server management solution resulting in a successful acquisition.  Implemented multiple lead generation programs helping clients improve leads and customer acquisition rates by over 100%.  Developed value propositions and messaging to help companies break through crowded markets and achieve leadership. Show less



BORLAND INTERNATIONAL, REPORTSMITH, INC. (acquired by Borland)

• Vice President of Client Server Marketing

  • 1993 - 1995

  Managed Borland International's Client/Server Decision Support business unit. Directed strategic planning, budgeting, competitive analysis, product marketing, and product management for three product lines. Led Reportsmith's marketing effort to meet revenue objectives and establish bellwether accounts. Key Achievements:  Developed effective product demonstrations leading to initial customer acquisitions for new products.  Launched one of the first visual reporting tools… Show more Managed Borland International's Client/Server Decision Support business unit. Directed strategic planning, budgeting, competitive analysis, product marketing, and product management for three product lines. Led Reportsmith's marketing effort to meet revenue objectives and establish bellwether accounts. Key Achievements:  Developed effective product demonstrations leading to initial customer acquisitions for new products.  Launched one of the first visual reporting tools resulting in an acquisition with a 400% investor return.  Launched one of the first visual programming tools, Delphi, resulting in early developer adoption. Show less