Experience

Conference Aston

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Commercial Manager

  • Apr 2016 - Present

  Leading the sales, marketing and revenue teams for Conference Aston's 163 bedroom/19 meeting room conference hotel. Responsibility for the sales, revenue and marketing managers to ensure enquiry conversion to exceptionally planned and delivered events.Driving and holding the CA business plan, monitoring the market place to develop Conference Aston's positioning and marketing/sales/rate strategies.Driving innovation across all media and communication channels, delivering a consistent, first class, brand experience throughout the customer journey. Show less

• Marketing Manager

  • Jan 2006 - Present

  Marketing Manager for the conference, meeting and event venues that form a key part of the commercial income stream for Aston University. Responsibility for all marketing and communications for the venues including brand management, web development, development and execution of marketing plan, management of marketing budget, exhibitions and promotional events and partnership with sales function. Also manage the marketing and brand for Aston University's Catering Services which covers all of the restaurants and coffee shops on the city centre campus including a 250 seater food court with 5 different food offerings, two coffee shops and university hospitality. Key successes include:Launch of new website in February 2014 with a brand new approach to a venue site;Implementation of online tools including online enquiry and event management tools;Launch of new meeting venue in November 2013;Development of brand and launch of new food court in January 2010 and new Costa coffee outlet in November 2011.The launch of a new £20million 4 star conference hotel in March 2006 and involved the coordination of key activities within extremely tight deadlines, guest speaker, invitations, entertainment, guest lists and public relations.Implementation of a marketing plan in line with key revenue targets with measureable return on investment where no plan had previously existed. Development of a new corporate brand following the company gaining status as a limited company from the university in August 2008. This included a new suite of communications.Successful launch of new corporate identity and refreshed brand values at a leading trade show in September 2008.Development and implementation of a Sales and Marketing strategy to provide a new focus to the operations of the company following the appointment of a new Director and Senior Management team in 2008. Show less



Academic Venue Solutions

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Director

  • Nov 2013 - Jun 2018



Walsall College

• United Kingdom
• Education Management
• 300 - 400 Employee

• Marketing Consultant

  • Nov 2014 - Jan 2015



Conference Centres of Excellence rebranded to Venues of Excellence in June 2016

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Marketing Committee Member

  • 2006 - Jun 2013



Aston Business School

• United Kingdom
• Higher Education
• 100 - 200 Employee

• Marketing Assistant

  • Aug 2005 - Jan 2006