Experience

Glovo

• Spain
• Consumer Services
• 700 & Above Employee

• Area Manager

  • Mar 2022 - Present

  Timişoara, Timiş, Romania



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• HoReCa Area Manager Banat Oltenia

  • May 2012 - Aug 2021

  Timisoara, Romania Manage the identification of all Horeca outlets in the area; existing, newly opened, refurbished etc. Manage all the classification of all Horeca outlets that either sell tobacco products or attract key target consumers according to the new RCS4 (consumer profile and key outlet characteristics). Develop and implement an area Horeca Trade Channel Marketing Plan in line with the National Horeca Strategy and Brand Strategy for SQ, HQ and NQ outlets Manage the implementation of plans for… Show more Manage the identification of all Horeca outlets in the area; existing, newly opened, refurbished etc. Manage all the classification of all Horeca outlets that either sell tobacco products or attract key target consumers according to the new RCS4 (consumer profile and key outlet characteristics). Develop and implement an area Horeca Trade Channel Marketing Plan in line with the National Horeca Strategy and Brand Strategy for SQ, HQ and NQ outlets Manage the implementation of plans for product assortment, POP materials and promotions in line with the National Horeca Investment Strategy. Manage the maintenance of the database (RoadRunner) of all Horeca outlets in the area. Manage the identification and recommendation of targeted Horeca outlets for POP communications such as POP materials, Horeca promotions, consumer contact programmes and events. Manage the highest quality levels of presence of the key strategic brands through effective POP placement and, where appropriate space management in the targeted outlets. Build and maintain excellent relations with Horeca owners/managers in the area, in order to become benchmark supplier within the Tobacco category. Keep up to date with new trendsetting developments within the Horeca and the target consumer segment (ASU 30) by visiting the Horeca outlets during opening peak times. Manage all assigned budgets, materials and equipment in a secure and efficient manner in order to maximise the use of organisation assets. Maintain accurate records and to submit reports as requested in order to ensure effective communication is maintained with management. Manage an efficient and effective Horeca trade marketing team within the area through on-the-job training, retraining, motivation and staff development in order that Horeca trade marketing representation is superior to the competition in respect of both core and added value services.

• HoReCa Sales Supervisor

  • Jun 2008 - Apr 2012

  Bucharest, Romania Developing and putting into practice a plan for distribution at area / channel / key clients level, in order to contribute in achieving the distribution objectives, in line with the brand strategy and the market needs. Implementation together with the Trade Marketing team of promotional and marketing programs ,at commercial channels and key customers level, with optimal use of resources and materials, to achieve the best performance of marketing and sales, also obtaining active support in… Show more Developing and putting into practice a plan for distribution at area / channel / key clients level, in order to contribute in achieving the distribution objectives, in line with the brand strategy and the market needs. Implementation together with the Trade Marketing team of promotional and marketing programs ,at commercial channels and key customers level, with optimal use of resources and materials, to achieve the best performance of marketing and sales, also obtaining active support in the market. Creating a efficient and effective distribution team through trainings, training in the workplace, staff development and motivation so that our distribution representatives to senior competition, both in terms of basic services and of the value added services. Establishing relationships with key customers, based on mutual support and loyalty, in order to improve BAT's performance. Coordinate the use of BAT's financial resources and assets in the most efficient and effective manner. Training sales agents in terms of company policies and procedures-general and administrative as well as the ongoing activity of distribution and sale. Maintaining and updating databases in terms of accuracy,up to BAT's standards. Transmit the available information to superiors, subordinate and colleagues so that they are abreast of market developments, objectives and plans of action set. Represent the company in relationship with the local control authorities and promptly inform the company (headquarters - CORA, Legal, HR, Finance) of any of these's requests. Participate in at inventory of goods store, in order with the procedures of work / internal instructions.

• Co/Gr Trade Marketing Representative

  • Jun 2006 - May 2008

  Bucharest, Romania Achieve the company targets regarding trade coverage, visit frequency and visit planning in the territory, in order to achieve company's Trade Marketing goals in Convenience&Grocery channels. Assure cycle activities implementation in the territory, in agreement with company's marketing plan, as well as to communicate post-implementation information. Plan the promotions, to assure their implementation and to develop other activities than cyclic ones. Maintain the contact with the… Show more Achieve the company targets regarding trade coverage, visit frequency and visit planning in the territory, in order to achieve company's Trade Marketing goals in Convenience&Grocery channels. Assure cycle activities implementation in the territory, in agreement with company's marketing plan, as well as to communicate post-implementation information. Plan the promotions, to assure their implementation and to develop other activities than cyclic ones. Maintain the contact with the consumers. Consolidate the relationship with the owners/managers of the outlets within his area, in order to become benchmark supplier. Identify and recommend Convenience&Grocery outlets for POS communication, promotional activities, fix sign, etc. Implement the trade communication program and partnership program in the territory. Administrate all the marketing contracts and to assure that all the conditions are implemented. Identify and to classify all the outlets in order with standard BAT classification. Maintain an accurate database. Administrate the resources in the most efficient way Fulfil the administrative tasks ( reports, feedbacks, official forms) that derived from current activities, in the best possible way. Maintain a strong relationship with the line manager and to communicate any issues that occurred in his activity.

• Distribution Representative

  • Apr 2004 - May 2006

  Bucharest, Romania Ensure the products availability and marketability in line with the corporate policy. Establish and maintain excellent relationships with key customers Convenience & Grocery from all around the country in order to become premier supplier. Secure maximum visibility for BAT's core brands through efficient advertising materials and where applicable though area target management.

• Merchandiser

  • Sep 2003 - Mar 2004

  Bucharest, Romania Responsible for the company's core products visibility through efficient advertising campaigns and retention of targeted locations.



Telemobil SA

• Marketing Management Trainee

  • Feb 2002 - May 2002

  Bucharest, Romania Responsible for Customer Relationships maintenance and development Supervise the projects roll out for the existing customers In charge with client database maintenance and identifying potential customers Sales forecast planning Attending weekly sales meetings Creating daily sales reports Existing and new customers data collection Analysis of competition and their customers Good knowledge of the company’s products Sales Forecasts Coordination of customer… Show more Responsible for Customer Relationships maintenance and development Supervise the projects roll out for the existing customers In charge with client database maintenance and identifying potential customers Sales forecast planning Attending weekly sales meetings Creating daily sales reports Existing and new customers data collection Analysis of competition and their customers Good knowledge of the company’s products Sales Forecasts Coordination of customer relationships at the regional level, identification and pursuing of sales opportunities Marketing data collection and reporting to Headquarters. Show less