Experience

Active Directions

• Australia
• Business Consulting and Services
• 1 - 100 Employee

• Principal Consultant

  • Apr 2021 - Present

  I am part of the Active Directions network focusing on Sales and Marketing analysis that provides data-driven insights. Active Directions is a flexible consulting practice delivering strategy, operational improvement, and exit and succession readiness services to the mid-market. We partner with like-minded accounting, investment and advisory firms to provide high quality management consulting services to their clients. Our team is made up of a diverse group of consultants who enjoy project-based work as well as being part of a team. We bring consulting and management experience to our varied client and partner network.



RiseUp Group

• Australia
• Business Consulting and Services
• 1 - 100 Employee

• Executive Leader Coach

  • Sep 2021 - Present

  I am a business and people coach who develops strategies and insights backed up by data and analytics. I identify clients’ pain points, strategies, KPIs and help build data-driven forecasting tools and business plans that help clients understand and align their goals and expectations.RiseUp Business Coaching specialises in sales, leader, marketing, culinary, HR and people coaching in Foodservice, FMCG, Retail, Liquor, Health, Institutions and Aged Care. RiseUp Business Coaching customises, develops, and deliver non-traditional coaching programs that future-proof, create growth and return on investment.



Viewpoint Communications

• Independent Consultant - 2010-2021

  • Jan 2015 - Jan 2021

  Experienced in sales and marketing analysis, management and advisory services across various industry sectors including multinational FMCG companies, Telecommunications and Australia’s second largest vertically integrated Agribusiness. Developing strategies and go-to market plans for clients, delivering successful outcomes by increasing revenue across domestic and international markets, expanding global footprints, building bespoke analysis tools in complex channels, reducing operational costs and improving business performance.Agribusiness - High-end Wagyu Beef / Domestic & International Export-Advised Australia’s 2nd largest vertically integrated agribusiness-Analysis of operations, production, sales and marketing data-Expanded global footprint-Increased total revenue -Developed multiple brand and channel strategies to maximize returns Specialist Processor / Distributor In the HORECA channel-Introduced process improvement and KPI tracking-Reduced labour costs-Delivered increase in EBIT-Increased turnover-Improved delivery accuracy reducing out of stocks-Reduced bad debts

• Independent Consultant - 2006 - 2010

  • Jan 2006 - Jan 2015

  Multinational FMCG Electronics - Joint project with Woolworths-Analysed category scan sales data-Identified key SKUs-Secured Woolworth’s commitment to the project-Built web based monitoring of schools’ performanceMobile phone data / payment services provider-Led project with Telstra-Developed marketing plan for prepaid mobile -Implemented business development and product strategies Liberty One - content aggregation / web development business-Translated strategy and vision into concrete business rules and processes-Grew portal traffic and online footprint -Migrated content from core publishing assets to online environment-Implemented content development / acquisition strategy FMCG Supplier in tissue and paper category-Trade spend effectiveness and KPI alignment-Implementation of account / category review processes-Re-engineering promotional on/off mix -Engagement with major retailers to implement changeOptusvision - Pay TV launch project-Customer Acquisition and retention project-Development of process mapping -Development of weekly KPI reportingPrior to 2006UnileverDeveloping business plans, account strategies, managing and mentoring sales and marketing teams in various channelsUnilever National Business Franchise Manager-Launched Ready to Drink Iced Tea category-Managed the joint field marketing venture with Pepsi Co.-Managed third party distributors-Led sales and marketing input into the NPD programUnilever State Manager - Western Australia-Managed teams of merchandisers, sales representatives and account managers-Accountable for State turnover of AUD $45M, category share and profit targetsUnilever Account Manager - Victoria-Managed retail accounts-Achieved sales targets within trade spend budgetsUnilever Sales Representative - Victoria