Paul Rice
President at Tangent Company LLC- Claim this Profile
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Bio
Experience
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Tangent Company LLC
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United States
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Manufacturing
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1 - 100 Employee
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President
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2017 - Present
Chagrin Falls, Ohio Leveraging extensive water and wastewater industry experience along with marketing, product development, and new product launch expertise to lead the establishment of a profitable business start-up with well-defined first market opportunities and business sustaining revenue. Tangent Company offers the first direct potable reuse water recycling system for building-scale decentralized processing of wastewater into high purity potable water.
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Evoqua Water Technologies
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United States
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Environmental Services
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700 & Above Employee
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Global Marketing Director, Municipal Water and Wastewater
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2014 - 2017
Warrendale, PA Defined and led strategic marketing initiatives for a $300 million municipal water and wastewater treatment equipment and services business. Directed a four person Marketing Communications team in the execution of comprehensive marketing plans for 20 product lines. • Collaborated with Sales, Product Management and R&D to define product value propositions for targeted market segments, and launch business development initiatives worth $40 million in annual revenue. • Initiated… Show more Defined and led strategic marketing initiatives for a $300 million municipal water and wastewater treatment equipment and services business. Directed a four person Marketing Communications team in the execution of comprehensive marketing plans for 20 product lines. • Collaborated with Sales, Product Management and R&D to define product value propositions for targeted market segments, and launch business development initiatives worth $40 million in annual revenue. • Initiated capture of marketing leads in a CRM system. $400 million in leads were assigned to Sales, and $80 million converted to revenue over three years. • Conducted market research and developed an entry pathway for a $600 million/year adjacent market. Secured business support and funding for a stage gate R&D project. Show less
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Siemens
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Germany
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Automation Machinery Manufacturing
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700 & Above Employee
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Global Marketing Director, Municipal Water and Wastewater
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2010 - 2014
Warrendale, PA Defined and led strategic and tactical marketing initiatives for a $300 million business division comprised of 20 water and wastewater treatment equipment product lines. Directed a four person Marketing Communications team in the development and execution of marketing plans, and the effective use of a $1.5 million budget. • Identified and drove the acquisition of a $20 million new product line that refreshed an aging offering. Collaborated with Sales to develop and execute a marketing… Show more Defined and led strategic and tactical marketing initiatives for a $300 million business division comprised of 20 water and wastewater treatment equipment product lines. Directed a four person Marketing Communications team in the development and execution of marketing plans, and the effective use of a $1.5 million budget. • Identified and drove the acquisition of a $20 million new product line that refreshed an aging offering. Collaborated with Sales to develop and execute a marketing plan and sales channel engagement strategy to launch the product line. • Analyzed marketing budget and business impact. Focused spending more on customer contacts, increased tradeshow execution efficiency, and greater digital marketing, which created a 25% savings.
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Director, Portfolio Development and New Technology Marketing
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2006 - 2010
Water Technologies, Warrendale, PA Developed, implemented and managed a stage gate product development process that connected Marketing, Product Management, Sales and R&D on product development initiatives. Led idea generation and project selection process across the company. • Coached technical product managers in development of value propositions, business cases and launch plans resulting in $50 million in revenue from R&D projects.
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PPG
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United States
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Paint, Coating, and Adhesive Manufacturing
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700 & Above Employee
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Director, Market Development
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1997 - 2004
Pittsburgh, PA Managed business strategy and profit plans for five glass business units. Identified, developed and directed a channel strategy that created a branded marketing alliance of 700 loyal automotive replacement glass retailers, securing $20 million in annual profits.
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PPG
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United States
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Paint, Coating, and Adhesive Manufacturing
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700 & Above Employee
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Marketing, Product and Sales Manager
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1986 - 1996
Pittsburgh, PA and Taipei, Taiwan Managed products, pricing and profits for two businesses. Led national sales team. Managed national accounts. Commercialized new products. Developed new markets. • Identified and drove development and launch of a specialty product line that became core to the growth and profitability of a $50 million business within four years. • Developed strategy, obtained capital funding, and led the marketing for a $60 million joint venture start-up in Taiwan that returned all invested capital in… Show more Managed products, pricing and profits for two businesses. Led national sales team. Managed national accounts. Commercialized new products. Developed new markets. • Identified and drove development and launch of a specialty product line that became core to the growth and profitability of a $50 million business within four years. • Developed strategy, obtained capital funding, and led the marketing for a $60 million joint venture start-up in Taiwan that returned all invested capital in twelve months. Show less
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Education
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Purdue University Daniels School of Business
Masters of Science, Industrial Administration (MBA) -
Washington State University
Bachelors of Science, Chemical Engineering