Experience

Ferimp

• Mexico
• Wine & Spirits
• 1 - 100 Employee

• OFF Trade Manager

  • Jan 2020 - Present

• KAM ON Trade

  • Apr 2019 - Present



The HEINEKEN Company

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Brand Specialist

  • Mar 2015 - 2017

  • Catalogación de Marcas Premium. • Negociar relaciones comerciales con los clientes. • Coordinación de Lanzamientos, activaciones y promociones. • Mercadotecnia y Relaciones Públicas con el fin de identificar nuevas y mejores oportunidades de negocios. • Detectar y reportar al canal ON TRADE oportunidades de mercado en clientes y competencia. • Responsable del crecimiento y desarrollo de marcas Premium en la región. • Responsable de ejecutar visibilidad de las marcas en Centros de Consumo. • Capacitación de Marcas Premium. • Impulso y seguimiento a programas de incentivos. • Ventas. • Retail. Show less



Nueva Automotriz del Toro

• Los Cabos

• Marketing Manager

  • May 2013 - 2015

  Marketing Manager and PR Grupo Nueva Automotriz del Toro -Mercedes Benz, Chrysler, Jeep, Ram, Dodge, Mitsubishi - Rise sales cuota according to each brand. - Developing and management of ATL, BTL, TTL campaigns. - Utilize opportunity areas to create new businesses. - Business planning. - Generate business alliances to promote and boost a brand's sales. - Open new sale channels according to a brand and marketing segment. - Create advertising campaigns, brand image, launches, events and exhibitions. - Programming, creating and developing advertising adds on the radio and press. - Social Web managing. - Positioning a brand as regional leader. - Retail Marketing. - Launch a monthly marketing plan. - Post-sale service. - Promote healthy and positive relation between the company's staff, as well as the intern and extern executives. - Quote, order and purchase of POP material. Show less



Iusacell

• Telecommunications
• 700 & Above Employee

• Commercial Manager

  • Mar 2010 - Jul 2012