Account Manager

• Oct 2022 - Present

Account Executive

• Oct 2020 - Oct 2022

Sales And Marketing Associate

• Oct 2018 - Jul 2020

- Assisted with the re-branding of the company to the name OverDrive IT (logo, messaging, tagline, web design) - Manage and maintain updates/refreshes to the company website both from a visual and messaging standpoint - Managed all company social media accounts (LinkedIn, Facebook, Yelp, Google Business) - Managed and maintained all print and digital advertisements (Facebook Ads, Google Ads, Yelp Ads) - Responsible for the development and implementation of marketing strategies and communications for print and digital platforms. - Created and managed communications to current and potential clients, including direct mail letters, email campaigns, referral program, and social media content. - In charge of designing all marketing materials including reports, brochures, postcards, graphics, and promotional products for current and potential clients. - Ensure consistent company branding across all marketing collateral, social media, and client documents. - Record key performance indicators to track marketing effectiveness (Google Analytics) and use indicators to tweak future campaigns. - In charge of all lead generation and sales activities in order to bring in a steady flow of prospects and new clients - Manage and maintain company CRM Show less

Assistant Marketing Manager

• Sep 2015 - Aug 2018

- Was part of the product/marketing team managing the business machines category at Fellowes - Main role/responsibility on the team was to construct and produce consumer, channel, and product marketing materials both internally and externally that support Fellowes business strategy (Presentations, Ads, Sell Sheets, Flyers, Web Content, Field Sales Tools, Web Tools, Merchandising, Account Specific Assets, Videos, Photo Shoots, etc..) - Was responsible for coordinating and analyzing consumer and competitive research to redesign/reconstruct product and marketing strategies - Was responsible for getting products set up both internally and at key accounts (Walmart, Amazon, Costco, Target, Staples, Office Depot, etc..). - Had the opportunity to present in front of many key customers and prospective businesses to drive placement of Fellowes products and brand as a whole. Show less

Client Services Representative

• Jul 2015 - Aug 2015

• Participated in a month long exceptional customer service training program • Took inbound sales calls from shareholders and advisors • Supported wholesalers both internally/externally within a given territory • Participated in a month long exceptional customer service training program • Took inbound sales calls from shareholders and advisors • Supported wholesalers both internally/externally within a given territory

Social Media/Digital Marketing Intern

• May 2012 - Aug 2014

My internship at First Trust was a great experience and terrific learning opportunity for me. I reported to the Director of Social Media, and helped support the development and implementation of First Trust's social media program. I contributed to several major projects: • Market research • Design and development of First Trust's social media sites • Development of coaching and training programs for advisors and employees • Implementation of a social media management system in partnership with the Compliance Department • Organization of content sourcing and information flow. I was able to learn first-hand about the financial services industry, sales and marketing activities, asset manager/financial advisor relationships, and the role of compliance and technology in the industry, particularly as it relates to social media, which is at the very earliest stages of evolution in financial services. This experience helped me to continue to build my skill set in several valuable areas: project management, organization, creativity, multi-tasking, marketing, (particularly with digital media), communication, teamwork, and following direction from leadership. Show less

Landscaper & Home Improvement

• Jul 2011 - Aug 2011

I was a member of a team that rehabbed houses. While the work wasn’t very "glamorous", it was a rewarding experience where we achieved tangible results. While I learned specific skills relating to landscaping and home improvement, I learned skills that I could apply in many areas of my life-teamwork, organization, project management, and work ethic, to name a few. I was a member of a team that rehabbed houses. While the work wasn’t very "glamorous", it was a rewarding experience where we achieved tangible results. While I learned specific skills relating to landscaping and home improvement, I learned skills that I could apply in many areas of my life-teamwork, organization, project management, and work ethic, to name a few.

Camp Counselor

• Jun 2011 - Jul 2011

This was a great experience being part of a team of teachers, coaches and players. Teaching and influencing children about sports, life, and Faith. It was a great opportunity for me to use my relationship and athletic skills in an entirely new way. I learned a lot about myself in terms of my caring for others, leadership, and teamwork, in a unique environment. This was a great experience being part of a team of teachers, coaches and players. Teaching and influencing children about sports, life, and Faith. It was a great opportunity for me to use my relationship and athletic skills in an entirely new way. I learned a lot about myself in terms of my caring for others, leadership, and teamwork, in a unique environment.