Experience

Rali

• United States
• Software Development
• 1 - 100 Employee

• Sr. Director, Finance & Data

  • Nov 2020 - Present

  Rali is a comprehensive change experience platform for organizations of any size—an advanced digital engagement system for all of your initiatives, content, coaching, and community. Coupled with intelligent analytics, Rali translates interaction into valuable insight, helping you change faster, with longer lasting results, and measurable behavior change. Rali changes how you change. And I’ve been helping grow the platform since it was a kernel of an idea. Now, Rali is poised to become enterprises’ go-to resource for change initiatives that matter, such as DEI programs, leadership training, sales transformation, and quality improvement.With a hand in nearly every department, I’ve been called the “soul of the company.” My desk is a Lazy Susan, as I manage finance, legal, and analytics while consulting with company leadership and reporting to our board and shareholders.• As finance lead, I created a financial model that enables us to increase the predictability of the business and demonstrate the growth potential of the company, which has been vital to securing a new round of investment. I also oversee in-house accounting functions, create budgets, forecast cash flow, and interface with our accounting firm.• As legal lead, I’m responsible for all customer, partner, vendor, and employee contracts, interfacing with our corporate law firm to coordinate capital rounds, standards, and stock grants.• As the internal analytics lead, I am building an intracompany data analytics arm that ties together data points from all parts of the organization into a dashboard that helps company leadership visualize trends and make better-informed decisions.

• Director, Customer Success

  • Jun 2019 - Oct 2020

  In this role, I merged and grew customer accounts while consulting with the CEO & CTO on company-wide strategy following a large merger. By finding new revenue streams, implementing post-sales CRM processes, and extending services to clients, I helped improve end-user satisfaction and engagement.

• Director, Sales

  • Jul 2018 - Jul 2019

  During Rali’s first 3 years, I led our revenue generation strategy, landing a Top 5 Publisher as a key account and helping to position our company to achieve optimal product-market fit.

• Director, Operations

  • Jul 2016 - Jun 2018

  Helped raise Series A & A1 funding and acted as a controller for all budgeting and P&L during a period of rapid growth for the company. In this role, I gained valuable legal experience, working with attorneys to establish the legal foundations of the business.



The Reimagine Group

• Book and Periodical Publishing
• 1 - 100 Employee

• General Manager

  • Jul 2013 - Jul 2016

  I was able to bring my love for helping customers tell their diverse and unique stories from Main Street Clothing Company to The Reimagine Group, a storytelling production company that created inspirational accounts of personal growth, generosity, overcoming fear, and the gift of mercy. As General Manager, I positioned the company in a crowded media marketplace, helped to write two books, and landed a publishing deal to bring our literature to bookstore shelves. I also transitioned the company from a consultative to a systematic business model. In the process, our team developed the concept for a software platform that would create more engaging group-centric end user experiences for our content. This would eventually become what is known as Rali today.I’m proud to say that some of the best parts of Reimagine live on through Rali, and I was excited go along for the journey of turning Rali into the industry-leading change acceleration platform that it is today.



Main Street Clothing Co.

• Co-Owner

  • Mar 2010 - Oct 2012

  After growing the sales at Artisan Handbags, my husband and I decided to create our own company, Main Street Clothing Co., which helped clients tell their unique story through custom print, embroidery and promotional products. Interfacing with customers and distributors on a day-to-day basis helped me develop a keen awareness for customer experience and service. Eventually, the time came for us to sell the company to a local competitor. In the fall of 2012, Main Street Clothing Co. joined Richmond Promotional Products.



Artisan Handabags & Accessories

• Retail
• 1 - 100 Employee

• Sales Manager

  • Jan 2008 - Jul 2010

  I’ve always had a side hustle as I wrangled three kids, and eventually one of them stuck. I worked to manage a quickly growing retail company, Artisan Handbags & Accessories, created by my sister. Committed to the handcrafted cottage industry, AHA developed a competitive edge by involving the customer in the design process. In this role, I doubled sales in six months, tripled our sales force, developed repeatable and standardized training processes, and coached our sellers to handle first tier customer service concerns.