Experience

OMD Taiwan

• Taiwan
• Advertising Services
• 1 - 100 Employee

• Account Planning director

  • Aug 2021 - Present

  Client: Philips (Health & Body Care) - Led team of 3 internal members and external media partners in supervising consumer analysis and strategic media planning of one the global key account - Philips. - Communicated with cross-nation for constructing Philips' Marketing Tracking Platform, a unified advertising and analytics platform to achieve smarter marketing and better results. Client: Philips (Health & Body Care) - Led team of 3 internal members and external media partners in supervising consumer analysis and strategic media planning of one the global key account - Philips. - Communicated with cross-nation for constructing Philips' Marketing Tracking Platform, a unified advertising and analytics platform to achieve smarter marketing and better results.



dentsu X

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Associate Account Director

  • Aug 2008 - Jul 2021

  Client served: ‒ Consumer electronics: Canon, 13 years ‒ Home appliance: Hitachi, 10 years ‒ Home appliance & Healthy care: OSIM, 3 years ‒ Financial: Franklin Templeton, 13 years ‒ Beverge: Heysong, 3 years ‒ Cosmetic: Kanebo, 3 years ‒ Fashion: Hermes, 2 years; Citizen, 5 years; Roots, 2 years ⚫️ Planning and coordinating all media strategy, activation, buying and execution. ⚫️ Developing the creativity of diversity contents strategy. ⚫️ Cross-departmental management, improvement, communication, and negotiation ability. ⚫️ High EQ and ability of judgment. Be capable of earning the biggest advantage on both the company and customers’ sides. ⚫️ Highly client engagement: high satisfaction, high trust, high renewing contracts. ⚫️ Lead team members to gain more than $100 million in budgets which are Japanese businesses and Taiwanese clients. ‒ Lead and win: Japanese home appliance, Japanese cosmetic and Taiwanese beverage. ‒ Participate: Japanese FMCG Show less



Havard Management Service, Inc._Management Magazine

• 台灣 Taipei City 台北

• Sales Representative

  • Jul 2006 - Jul 2008

  ⚫ Advertising business operations. ⚫ Effective sales: Developing new business, good at client engagement ⚫ Advertising business operations. ⚫ Effective sales: Developing new business, good at client engagement



Tatung Consumer Products (Taiwan) Co, Ltd

• 台灣 Taipei City 台北

• Product Manager

  • Feb 2004 - Jun 2006

  ⚫ Product managing - developing marketing strategy. ⚫ Implement product training in 400 retailer stores in Taiwan. ⚫ Product managing - developing marketing strategy. ⚫ Implement product training in 400 retailer stores in Taiwan.