Patty Gitter
Director of Marketing at Custom Pak Products, Inc.- Claim this Profile
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Bio
Experience
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Custom Pak Products, Inc.
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United States
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Chemical Manufacturing
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1 - 100 Employee
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Director of Marketing
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Oct 2009 - Present
1. Develops and executes short and long range marketing plans and programs to ensure profitability, improve sales and enhance corporate image. 2. Responsible for company website and content. Works with inside personnel and outside contractors to establish and maintain a highly functional and modern website that portrays Custom-Pak as the industry leader. 3. Plans and executes the company’s promotion and advertising activities to reach both existing and new customers through print and electronic media distribution. 4. Works with upper management and accounting on product pricing to optimize profit and maintain competitive status in the market place. 5. Keeps management informed of changes that might affect product sales or services. 6. Manages all aspects of trade show participation. 7. Develops and manages marketing budgets. 8. Manages public relation activities to support the company’s name and reputation.
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American Marketing & Publishing, LLC
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United States
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Advertising Services
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400 - 500 Employee
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Sales
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Jan 2009 - Sep 2009
Sell advertising space to local businesses for their hometown yellow pages Sell advertising space to local businesses for their hometown yellow pages
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ITU AbsorbTech
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United States
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Environmental Services
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100 - 200 Employee
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Marketing Associate
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Dec 2004 - Dec 2008
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Production Intern
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Mar 2004 - Jul 2005
Assisted with the revisions of musical performer contracts to meet the standards of Milwaukee World Festivals Helped organize and execute Kid's Day at Summerfest for hundreds of children 1 of 3 interns trusted to escort artists to the cash office Conducted online research on artists performing at the festival, and formatted the information for Summerfest literature pieces 2 of 3 Patricia L. Gitter
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Bar and Beverage Manager
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Jan 2000 - Jan 2005
Responsible for cash flow and inventories for bar and beverage carts Screened, interviewed and hired all new employees for the Bar/Beverage Team Maintained medium to high levels of inventory Involved in the policy making of the Bar and Beverage department Conducted monthly staff meetings and orchestrated peer training Created monthly schedules for 10-15 employees Developed employee manuals for training and procedures Gained awareness for the 2nd annual Miss Beer Cart Wisconsin Championship golf outing through press releases and word of mouth exposure
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Merchandise Internship
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Aug 2003 - Jan 2004
Hand selected among thousands of applicants to participate in the College Program Recognized by management for: Demonstrating quick problem solving and sound decision making skills Having an upbeat and positive attitude Going above and beyond the call of duty Managing multiple tasks Working well under pressure Assigned, by management, to work on New Year's Eve 2003, the busiest day in Disney's history, where more than 1,000 guests were served per hour in the EPCOT stroller rental Increased sales by actively selling a record number of umbrella strollers to customers waiting in line to rent a stroller Took the initiative to volunteer for "Give Kids the World" a program to bring families with terminally ill children to Florida and experience a memorable family vacation
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Marketing Intern
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Jan 2003 - May 2003
Worked closely with the Director of Marketing and the Director of Advertising Given specific projects to complete throughout the semester such as: Designed and Produced Media promotion drops For the Broadway production of The Full Monty, created underwear briefs with the Full Monty logo on the front and the specific media person's name on the behind, wrapped it around a Full Monty CD and printed off fake dollar bills to slide in the underwear. This promo was worn by Pete Petonik during the weather forecast for 2 segments on the WLUK FOX 11, Green Bay Created relationships with WIXX radio, WBAY radio and TV, WLUK radio, & WOGB radio through promotion drops and personal communications Manned a week long Community Food Drive in conjunction with the Broadway Musical Burn the Floor, Festival Foods, WOGB radio, and 5 other University of Green Bay students Gathered 309 bags of groceries containing 3,472 cans of non-perishable foods valued at $1,545.00 in one week for the
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Education
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Lubar College of Business
Marketing, Marketing -
University of Wisconsin-Green Bay
business, Marketing