Patty Crawford

Director of Marketing, Products at Franciscan Media
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Greater Augusta Area

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 1 ratings
  • (1)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Tim Loyd

Patty is truly a gift to the students at IU East. She is driven to help her students and is a wonderful resource for the IU East community

You need to have a working account to view this content.
You need to have a working account to view this content.

Credentials

  • Work on Purpose - Echoing Green Program
    -
    May, 2014
    - Nov, 2024
  • Academy for Cultivating Talent
    Indianaa University East Center for Leadership Development
    Apr, 2014
    - Nov, 2024
  • Management Training Series
    Indiana University East Center for Leadership Development
    Mar, 2014
    - Nov, 2024
  • Institute for Creative Leadership
    Contemporary Communications Consulting
    Jun, 2013
    - Nov, 2024
  • Grantwriter
    Grant Training Center
    May, 2012
    - Nov, 2024
  • HubSpot: Growth Driven Design Agency Certified
    HubSpot Academy
    Aug, 2017
    - Nov, 2024
  • HubSpot Inbound Marketing
    HubSpot Academy
    Jan, 2017
    - Nov, 2024

Experience

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Director of Marketing, Products
      • Jan 2019 - Present

    • Trainer and Consultant
      • Jul 2006 - Present

      Custom non-profit, and higher education training and consulting services. Providing services in the areas of Title IX, Clery Act, affirmative action, workplace diversity, equal employment, compliance, service-engagement, strategic planning, change management, managing teams, strategic leadership, grant-writing, assessing effectiveness and sustainability. Custom non-profit, and higher education training and consulting services. Providing services in the areas of Title IX, Clery Act, affirmative action, workplace diversity, equal employment, compliance, service-engagement, strategic planning, change management, managing teams, strategic leadership, grant-writing, assessing effectiveness and sustainability.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Jun 2018 - Dec 2019

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Director Of Operations
      • Jan 2017 - Jul 2018

      • Lead, supervise, and coach 11 team members• Implement and oversee Agile Methodology (Scrum) for project management• Strategized, implemented, and manage Net Promoter Score (NPS)• Lead Standard Operating Procedure development for all departments• Manage human resource issues • Responsible for client delight practices • Assess team performance and celebrate accomplishments and coach improvement practices for team members• Implementing Traction • Ensure cohesive work environment• Create Standard Operating Procedures for marketing, web-design, and all marketing research, discovery and campaigns• Assist in Employee Handbook development• Develop and implement staff retreats and bi-annual strategic planning• Assess and lead sales and development and marketing teams with custom velocity, capacity, forecasting, and point-value based contracts and project management system• Coaching for executive leadership and account managers• Mentoring account managers in supervising their teams • Created employee and intern recruiting and onboarding program while also utilizing human resource software• Managed 45 inbound marketing, research, discovery, campaign development, and web design and development clients and projects• Supervised 4 developers and designers• Developed and implemented inbound marketing campaigns for more than 30 clients in software, SaaS, B2B and B2C industries, as well as for non-profit organizations• Maintained and complied with client contracts• Researched, discovered and created campaigns using Google Ad Words, SEM Rush, Facebook ads, Data Box, HubSpot, user testing, heat maps, SEO, content and site audits, customer interviews• Created extensive market-research analysis for clients and developed quarterly S.M.A.R.T. goal-centric campaigns• Met client goals by increasing organic site visits, new contacts, new customers, and increasing Search Engine Optimization (SEO) Show less

    • Project Manager
      • Jan 2017 - Aug 2017

      As the Project Manager at Web Canopy Studio, I am responsible for leading our team to successby managing our operations and focusing on client satisfaction. My primary goal is to create acohesive work environment inside the team that is suitable for flow - the most productive and proactive work atmosphere. Everyone on the team reports to me. As the project manager I collaborate with the team to define the vision and roadmap for a group of our clients in an ongoing marketing and development process. I run point on most of our project work, and act as the client’s liaison in the office, coordinating the feature backlog for all clients, or the items on the “to-do” list for each account. I represent the “voice of the customer” in our office by fighting for the customer, asking for perfection from the team, and delivering that product back to the client. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Title IX Coordinator
      • Nov 2014 - Oct 2016

      Implementing and overseeing Baylor’s Title IX compliance efforts and by strengthening a culture that supports a safe and respectful learning, working, and living environment, and actively working to create an environment free of unwelcomed conduct of a sexual nature. The position coordinates and executes, in a timely manner, the University’s response and investigation of alleged violations of Title IX, including the implementation of formal and informal resolution procedures in accordance with regulatory requirements of the University. The Coordinator meets with complainants to provide information regarding resources and reporting, and resolution options based on the nature of the complaint. The Coordinator oversees Title IX investigations, ensures a prompt and equitable resolution of grievances, and compiles/reviews records regarding complaints of sexual misconduct—including the number, nature, and disposition of complaints filed. More broadly, the Coordinator develops, implements, and manages the University’s Title IX program, including policies, procedures, training programs, and risk assessment plans. The Coordinator shapes training programs that target a variety of campus populations including students, faculty, staff with responsibilities in resolving Title IX complaints, individuals with supervisory responsibilities, and individuals whose day-to-day responsibilities involve working closely with students. It is expected that the Coordinator will carry out a robust communication strategy (in-person, electronic, print, and web-based) regarding resources and educational materials. The Coordinator regularly attends Title IX educational programs to ensure Baylor maintains compliance with current investigative, resolution, and reporting standards, and continuously identifies and integrates best practices as related to Title IX processes. Show less

    • United States
    • Higher Education
    • 300 - 400 Employee
    • Chief of Staff, Manager of Special Projects & Special Assistant to the Chancellor
      • Mar 2012 - Nov 2014

      Manage Lumina Foundation/Tides Center grant, increasing adult online education in the state of Indiana, increasing community college transfer to four-year degree completion programs, and supporting the chancellor in Responsibility Centered Management training and information dissemination, write major speeches and other written public relations outlets for the chancellor, Affirmative Action officer, NAIA Athletics program compliance officer, support ongoing initiatives and grant support research for chancellor’s office, Lilly Collaborative member, lead collaborative task forces among Ivy Tech Community College Richmond and Indiana University East administration, faculty, and professional staff, and support Indiana University Blueprint initiative tracking and reporting Show less

    • Chief Diversity & Affirmative Action Officer, Deputy Title IX Coordinator
      • Mar 2012 - Nov 2014

      Manage Title IX, Clery, ADA, Title VII, SaVE, EEO and other Affirmative Action related compliance issues for Indiana University East, Chief Diversity Officer report to Indiana University Vice President for Diversity, Equity, and Multicultural Affairs, Chair for IU East diversity committee, lead academic year of diversity programming, manage diversity programming budget, lead affirmative action related investigations, collaborate with Indiana University General Counsel on all related issues, Manage all hiring processes for Indiana University East to maintain Affirmative Action compliance, Lead campus training programs to maintain legal compliance and prevention, lead sexual assault prevention team Show less

    • Career & Experiential Learning Coordinator
      • Apr 2009 - Jul 2012

      Lead career development, internship, service learning, and interfaith programs for Indiana University East.

    • School of Business & Economics Instructor
      • Jan 2009 - Jul 2011

      M301 Professional SellingM325 ManagementJ404 Business & SocietyM405 Consumer BehaviorW301 Principles of ManagementZ301 Organizational Behavior & LeadershipJ404 Business and Society

    • Account Specialist
      • May 2007 - Apr 2009

      Assisted regional sales in retail relations independently as well as with the Children’s team, Collaborated with upper management to reach quarterly sales goals, Managed Key Accounts such as Zappos.com, Amazon.com, and Macys.com Assisted regional sales in retail relations independently as well as with the Children’s team, Collaborated with upper management to reach quarterly sales goals, Managed Key Accounts such as Zappos.com, Amazon.com, and Macys.com

    • Assistant Director
      • 2005 - 2007

      Developed internal structure of new initiative learning center increasing clientele from 4 to 500 children served in one year, Supervised, hired and oriented staff, Produced and implemented public relations, marketing, and budget plans, Wrote and acquired grants, Coordinated community literacy programs with Wernle Children’s Home, Hope House, & Seton Catholic Schools, Hired staff, Assessed and evaluated programming Developed internal structure of new initiative learning center increasing clientele from 4 to 500 children served in one year, Supervised, hired and oriented staff, Produced and implemented public relations, marketing, and budget plans, Wrote and acquired grants, Coordinated community literacy programs with Wernle Children’s Home, Hope House, & Seton Catholic Schools, Hired staff, Assessed and evaluated programming

    • Sustainablility, Assessment, Micro-Finance Consultant
      • Nov 2005 - Dec 2006

    • United States
    • Religious Institutions
    • 1 - 100 Employee
    • Public Relations Specialist: Intern
      • Aug 2004 - Dec 2004

    • United States
    • Higher Education
    • 700 & Above Employee
    • M.U.N.D.O Project Coordinator
      • Jun 2003 - Jun 2004

    • Fisher School of Business, Career Programming Intern
      • Sep 2002 - Jun 2003

    • Youth Roundtable Member
      • Jan 1999 - Jun 1999

Education

  • The Ohio State University
    Bachelor of Arts, Strategic Communication
    2000 - 2004
  • Anderson University
    Masters, Business Administration
    2005 - 2008

Community

You need to have a working account to view this content. Click here to join now