Emma Patterson
Founder/Director at InDirectory- Claim this Profile
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Topline Score
Bio
Jonny French
Emma is an extremely driven and talented designer, who was a pleasure to work with during her time at WOW Toys. She was bold enough to challenge areas of the process, and was responsible for the implementation of many improvements across it. Her passion for design extends far beyond the job, and the conception of Icklem Ltd was testament to this. A confident communicator; Emma is a great resource for any company.
Peter Grinsell
Emma joined my team as a graphic designer and soon became very comfortable with our graphic style guide. She challenged appropriately and brought many new ideas and ways of achieving graphic out puts such as packaging, POS and general marketing communications. She is a good all-round graphic designer with bags of enthusiasm and energy which is very infectious to be around.
Jonny French
Emma is an extremely driven and talented designer, who was a pleasure to work with during her time at WOW Toys. She was bold enough to challenge areas of the process, and was responsible for the implementation of many improvements across it. Her passion for design extends far beyond the job, and the conception of Icklem Ltd was testament to this. A confident communicator; Emma is a great resource for any company.
Peter Grinsell
Emma joined my team as a graphic designer and soon became very comfortable with our graphic style guide. She challenged appropriately and brought many new ideas and ways of achieving graphic out puts such as packaging, POS and general marketing communications. She is a good all-round graphic designer with bags of enthusiasm and energy which is very infectious to be around.
Jonny French
Emma is an extremely driven and talented designer, who was a pleasure to work with during her time at WOW Toys. She was bold enough to challenge areas of the process, and was responsible for the implementation of many improvements across it. Her passion for design extends far beyond the job, and the conception of Icklem Ltd was testament to this. A confident communicator; Emma is a great resource for any company.
Peter Grinsell
Emma joined my team as a graphic designer and soon became very comfortable with our graphic style guide. She challenged appropriately and brought many new ideas and ways of achieving graphic out puts such as packaging, POS and general marketing communications. She is a good all-round graphic designer with bags of enthusiasm and energy which is very infectious to be around.
Jonny French
Emma is an extremely driven and talented designer, who was a pleasure to work with during her time at WOW Toys. She was bold enough to challenge areas of the process, and was responsible for the implementation of many improvements across it. Her passion for design extends far beyond the job, and the conception of Icklem Ltd was testament to this. A confident communicator; Emma is a great resource for any company.
Peter Grinsell
Emma joined my team as a graphic designer and soon became very comfortable with our graphic style guide. She challenged appropriately and brought many new ideas and ways of achieving graphic out puts such as packaging, POS and general marketing communications. She is a good all-round graphic designer with bags of enthusiasm and energy which is very infectious to be around.
Credentials
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Certificate of Design
Griffith University, AustraliaFeb, 2001- Nov, 2024
Experience
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Indirectory
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Australia
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Retail
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1 - 100 Employee
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Founder/Director
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Nov 2017 - Present
Indirectory is a revolutionary new app transforming the fashion, homeware and gift industry. Winner of Gold Coast Global Startup weekend in November of 2017, Emma and her team attracted paying customers, mentors and investors with a fun, social, discovery platform for matching retailers to brands they will love. Today the platform showcases over 800 Australian and NZ brands, is responsible for over around 10000 matches, and is gearing up to expand globally. Indirectory is a revolutionary new app transforming the fashion, homeware and gift industry. Winner of Gold Coast Global Startup weekend in November of 2017, Emma and her team attracted paying customers, mentors and investors with a fun, social, discovery platform for matching retailers to brands they will love. Today the platform showcases over 800 Australian and NZ brands, is responsible for over around 10000 matches, and is gearing up to expand globally.
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Founder, Curator
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Apr 2016 - Present
Rogue Lifestyle is a beautifully curated trade event showcasing lifestyle and kids brands, held twice a year (in Melbourne and Sydney) with a focus on nourishing business relationships and reminding us all why we got into this industry in the first place. http://www.roguelifestyle.com.au Rogue Lifestyle is a beautifully curated trade event showcasing lifestyle and kids brands, held twice a year (in Melbourne and Sydney) with a focus on nourishing business relationships and reminding us all why we got into this industry in the first place. http://www.roguelifestyle.com.au
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Homely Creatures
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Melbourne, Australia
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Owner/Director
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2013 - Present
I am the founder, designer and director of a popular homewares brand ‘Homely Creatures’, a contemporary range of objects for the young and young at heart. Only 2 years old, Homely Creatures supports fair trade and handmade in Nepal and Bolivia, has a team of five superstar staff, has been featured in countless lifestyle magazines, has 30K+ followers and is stocked in over 150 stores around Australia and worldwide. http://www.homelycreatures.com.au I am the founder, designer and director of a popular homewares brand ‘Homely Creatures’, a contemporary range of objects for the young and young at heart. Only 2 years old, Homely Creatures supports fair trade and handmade in Nepal and Bolivia, has a team of five superstar staff, has been featured in countless lifestyle magazines, has 30K+ followers and is stocked in over 150 stores around Australia and worldwide. http://www.homelycreatures.com.au
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Design Consultant
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Brisbane, Australia
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Freelance Innovation Consultant
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Oct 2005 - Present
I’m also a freelance design and innovation consultant with over 10 years experience (5 spent in the UK as 'Icklem Ltd') birthing exciting brands and bringing hundreds fun products from concept to market. I’m always on the look out for new and exciting work opportunities in product design and development or other creative roles. With a special interest in all things fun, I continue to freelance for brands like Typo, Cotton On, and Moonpig.com. I’ve consulted to help birth scores of brands including Ginger Ray, Scootaheadz, Afternoon Pick Me Up and Crafty Nana.
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Monash University
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Australia
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Higher Education
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700 & Above Employee
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Unit Coordinator/Lecturer
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2014 - Dec 2014
Associate Teacher / Unit Coordinator of 'Product Interface Design', Second year Industrial Design at Monash Art, Design and Architecture, Caulfield Campus, Melbourne, VIC. Associate Teacher / Unit Coordinator of 'Product Interface Design', Second year Industrial Design at Monash Art, Design and Architecture, Caulfield Campus, Melbourne, VIC.
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WOW Toys
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United Kingdom
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Manufacturing
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1 - 100 Employee
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Lead Graphic Designer
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Mar 2009 - Oct 2010
Head in-house graphic designer for both product and marketing departments of a growing British preschool toy design, development and distribution company. Responsibilities: - The ideation, design, output and proofing of all marketing materials including packaging, catalogues, advertisements, presentations, POS and other. - Graphical support for product design including brainstorming, new toy visualisation, sticker design, character design, packaging, product documentation for manufacture. - Toy design from ideation to design-for-manufacture while working with the product design team. Achievements: - Successful design of ‘Mario’s Pizzeria’ toy (responsible for all design). - Successful redesign of ‘Bathtime Pals’ range and ‘Danny’s Diving Adventure’ bath toy. - Successful design of character figures for many successful toys including ‘Pippa’s Princess Carriage’. - Developed the company brand guidelines and style guide. - Optimsed common tasks reducing required resource by 50% (eg International POS items). - Introduced packaging template to reduce errors and streamline design process (reduce resource by 50%. - Introduced a working packaging checklist and sign off system that continually reduces the chance of error. - Introduced a streamlined process for outputting POS items, reducing required resource to 25%.
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Concep
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United Kingdom
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Software Development
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1 - 100 Employee
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Creative Designer
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2009 - 2009
Contracted in-house designer to conceptualise, design and develop email templates, logos, e-cards and the current company mascot ‘Louie’ the bird. Contracted in-house designer to conceptualise, design and develop email templates, logos, e-cards and the current company mascot ‘Louie’ the bird.
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Designer / Assistant to CTO
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Feb 2006 - Jun 2007
Assisting with the research, design and development of children’s research-based medical products. Designed to be distraction and procedural preparation aids, the touch screen controlled consoles needed to meet stringent medical specifications, while proving to reduce pain perception in 3-8 year old patients. As assistant to the CTO in this small start-up business, I was responsible for the following: - Coordination of hardware, software and industrial design teams - Writer and manager of content development (games and short movies for children’s entertainment) - Writing and running of user tests and medical journal research articles - Aiding to the smooth running of clinical trials at the Royal Children’s Hospital - All graphic design and branding for the products and company Achievements and Professional Development: - Co-author of medical journal article “The Emergence of Multi-Modal Distraction” - Co-author of medical journal article “The Development of a Paediatric Pain Management Device” - Attended Burns Association Medical Conference in Perth 2008 - Played a part in significantly reducing ‘pain scores’ in burns patients 3-8 years of age
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Head of Graphic Design
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Jan 2006 - Nov 2006
Head in-house designer for an events, PR, marketing, brand & promotions company. Logos, websites, brochures, invitations, ads, catalogues, billboards etc. Recruited and managed a freelance junior designer. Head in-house designer for an events, PR, marketing, brand & promotions company. Logos, websites, brochures, invitations, ads, catalogues, billboards etc. Recruited and managed a freelance junior designer.
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Tutor
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2003 - 2006
Led weekly post-lecture classes to guide and then assess design students on their projects/assignments. Led weekly post-lecture classes to guide and then assess design students on their projects/assignments.
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Education
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2006 - 2006
QUT (Queensland University of Technology)
Post Graduate Diploma, Industrial Design -
2003 - 2005
QUT (Queensland University of Technology)
Bachelor of built environment, Industrial Design -
2002 - 2002
Griffith University
Certificate in Design, 3d Design
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