Marketing Executive

• jul. de 2018 - - actualidad

B2B marketing and communication professional

• may. de 2008 - jun. de 2018

Development and implementation of marketing and communication strategies within ABB SpA - Control systems technologies / B2B/ Industrial automationSkills and title - Strategic marketing account/communication specialist- Targeted specific customer projects management/ customer satisfaction, prospect and market analysis - below the line activitiesMarketing and communication strategy management/budgeting/marketing sales support at ABB Industrial Automation Division – control systems DCS/Industry 4.0/ MES systems, industrial automation for B2B market Marketing Strategic Account competencies- Communication plans management/marketing campaigns- Global team coordination on marcom activities/budgeting- Local Hub Italy responsibility on marcom activities - Events/exhibitions/congress management - Media relation e advertising campaign for online/offline press- On brand document creation (brochures, papers, poster, advertising…)- Content creator (teaser messages, articles, press releases, advertising, direct email, newsletter, blog…)Digital competencies- Web content e social media content creation (shared calendar)- Control systems web pages- Google Analytics, SEO e SEM fundamentals- Email marketing, digital marketing strategies and marketing automation tools competenciesFields of application: B2B/process and manufacturer industries Keywords for industries: food & beverage, data center, chem and biochem production, pharmaceutical, pulp and papers, metals, marine, oil and gas and utilities.

Communication assistant

• nov. de 2007 - may. de 2008

Assistente alla comunicazione per attività di sviluppo brand di siemens healtcare; sito web, gestione mini piattaforme, traduzioni.Ambito Service e contratti di manutenzione apparecchiature elettromedicali Siemens. Assistente alla comunicazione per attività di sviluppo brand di siemens healtcare; sito web, gestione mini piattaforme, traduzioni.Ambito Service e contratti di manutenzione apparecchiature elettromedicali Siemens.