Patrizia De Lauretis
Head of Film promotion and communication in German-speaking Switzerland at cineworx- Claim this Profile
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Italian Native or bilingual proficiency
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French Full professional proficiency
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English Full professional proficiency
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German Limited working proficiency
Topline Score
Bio
Experience
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cineworx
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Switzerland
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Movies, Videos, and Sound
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1 - 100 Employee
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Head of Film promotion and communication in German-speaking Switzerland
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Apr 2020 - Present
As a distribution company, we distribute films on our market through numerous channels. In cinemas, on television, on DVD, on your favourite VOD channel and even in airplanes. In my role, my task is to ensure the best possible promotion of the film, defining the potential audience tailored to each film. Through targeted promotion strategies, such as advertising on the right channels and key collaborations relevant to the film, we allow the film to reach its definite audience. My tasks include amongst others: -promotion strategy -graphic material development -communication strategy on social media -partnerships research and care -organisation of special screenings
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Xenix Filmdistribution GmbH
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Germany
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Movies, Videos, and Sound
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Acquisition Assistant
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Sep 2015 - Oct 2019
In this role I served as adviser to the Managing Director of the historical Swiss distribution Company 'Xenix Film'.I watched and evaluated movies coming from all over the world, considering not only their aesthetic value and content, but also their relevance to the swiss trilingual market and possible distribution potential.In this role I evaluated hundreds of scripts (in french, english and italian) and movies. During these years, I also participated to the main European Film Markets Screenings: Cannes, Berlinale, Biennale di Venezia, Locarno Film Festival, MIA Market.
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Film Promotion and Distribution Assistant
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Sep 2015 - Sep 2016
Among my tasks in this role:- film promotion for targeted audiences located in all speaking Regions in Switzerland- prints coordination- bookings for festivals and single screenings- daily and weekly box office statistics- scripts and films evaluation for the swiss art&essai market
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Cultural Affairs and Communication Officer
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Apr 2017 - Jun 2019
- Cultural Project and Event Manager - Social Media Editor (Facebook, Twitter) - Swiss Scholarships Coordinator - Cultural Project and Event Manager - Social Media Editor (Facebook, Twitter) - Swiss Scholarships Coordinator
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Film Festival Programmer
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Sep 2015 - Apr 2018
- film scouting and reception - rights and copies aquisition - programming and screenings coordination - film scouting and reception - rights and copies aquisition - programming and screenings coordination
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Premiers Plans
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France
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Non-profit Organizations
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1 - 100 Employee
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Junior Film Festival Programmer
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Sep 2014 - Feb 2015
-reception and films evaluation among the selection committee -catalogue, documentation -hospitality -PR and Q&A during the Festival -reception and films evaluation among the selection committee -catalogue, documentation -hospitality -PR and Q&A during the Festival
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Locarno Festival
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Switzerland
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Performing Arts
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Programming, Documentation Office and Print Admission Unit assistant (seasonal employement)
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Apr 2012 - Aug 2014
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Education
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Université Sorbonne Nouvelle - Paris 3
Master's degree, Cinema and Art studies -
University of Lausanne
Bachelor's degree, Film history and aestetichs, italian and english literature -
Università degli Studi di Udine
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Università degli Studi di Udine