Experience

HL Display - The better shopping experience

• Sweden
• Retail
• 400 - 500 Employee

• Area Director - Partner Markets & Partnership Solutions - The better shopping experience

  • Sep 2022 - Present

• Group Director - Partner Markets

  • May 2022 - Present

• Group Director - Partners and Interim Commercial Director Benelux

  • Aug 2021 - Present

• Group Director - Partner Markets

  • Jul 2018 - Present

  We provide customers around the world with solutions for merchandising and retail communication that drive sales, save labour costs, and create differentiation.What started in a basement in 1954, today celebrates decades of innovative retail solutions. Present in 50 countries and with cutting edge industrial capabilities in four factories we have the flexibility for customised solutions and to produce in large scale. With successful installations in 295 000 stores we lead the development in innovative and sustainable solutions, creating a better shopping experience for people all over the world.www.hl-display.com

• Country Manager

  • Jan 2015 - Jul 2018

  We provide customers around the world with solutions for merchandising and retail communication that drive sales, save labour costs, and create differentiation.What started in a basement in 1954, today celebrates decades of innovative retail solutions. Present in 50 countries and with cutting edge industrial capabilities in four factories we have the flexibility for customised solutions and to produce in large scale. With successful installations in 265 000 stores we lead the development in innovative and sustainable solutions, creating a better shopping experience for people all over the world.www.hl-display.com



Brandon AB

• Sweden
• Advertising Services
• 1 - 100 Employee

• Business Development Director

  • Sep 2012 - Jan 2015

  Global responsibility of B2B and sponsor sales of America´s Cup Event Authority (ACEA) and Oracle Team USA (OTUSA) merchandise in connection with the 34th AMERICA'S CUP. Primary point of contact to MICHELIN MOTORSPORT in connection with their Team Uniform renewal project. Final task was to build up and strenghten Brandon Sports Merchandise distributor and sponsor network for Nordics, EEA and Russia. Brandon Sports Merchandise includes assets like FERRARI, Arsenal, BVB and 2014 World Champions Mercedes AMG PETRONAS

• Sales Director

  • May 2010 - Sep 2012

  Head of sales at Brandon brand extension business unit. Brandon offers 360`product marketing solutions and is the strategic arm of PUMA for B2B and Sports Merchandising. Brand extension unit works with clients like Volvo Cars, Renault Trucks, SAP, Kraft Foods and PUMA. Teams in Germany, Norway, Finland and Sweden reporting directly to me. Member of Brandon´s management team.



Brandon Oy

• Advertising Services

• Managing director

  • Dec 2003 - May 2010

  Brandon used to be a Swedish communicative merchandising company providing 360`merchandising solutions for major Nordic clients. Services included merchandising line management, design, web shop solutions and logistics. I established the Finnish unit and grew it to a 12 person unit with clients like Neste Oil, Nissan, Fortum, If Insurance, KONE and Konecranes. Member of Brandon´s group management team. Brandon used to be a Swedish communicative merchandising company providing 360`merchandising solutions for major Nordic clients. Services included merchandising line management, design, web shop solutions and logistics. I established the Finnish unit and grew it to a 12 person unit with clients like Neste Oil, Nissan, Fortum, If Insurance, KONE and Konecranes. Member of Brandon´s group management team.



Sportmaster Oy

• Managing Director

  • Dec 1998 - Dec 2003

  Sportmaster was a Swedish Sports and Leisure apparel producer. Sportmaster marketed its products in the corporate promo and the retail market. I established the Finnish unit and grew it to the most profitable sales unit in the Sportmaster Group. Member of Sportmaster group management team and board member of Sportmaster AB. Sportmaster was a Swedish Sports and Leisure apparel producer. Sportmaster marketed its products in the corporate promo and the retail market. I established the Finnish unit and grew it to the most profitable sales unit in the Sportmaster Group. Member of Sportmaster group management team and board member of Sportmaster AB.



Leo Longlife Plc

• Export Manager

  • Dec 1997 - Dec 1998

  Leo Longlife is a plastic manufacturer – part of a listed group on the Helsinki stock exchange. My responsibility was to establish a Nordic sales channel within several client sectors like, clothing, promotional and hotels. Leo Longlife is a plastic manufacturer – part of a listed group on the Helsinki stock exchange. My responsibility was to establish a Nordic sales channel within several client sectors like, clothing, promotional and hotels.



LSM 3 Fashion Oy

• Marketing Director

  • May 1995 - Dec 1997

  Entrepreneur in women’s high end fashion. LSM sold women’s apparel under the own brand Inoui. Key responsibility to establish and maintain direct retail clients and agents around Europe. Entrepreneur in women’s high end fashion. LSM sold women’s apparel under the own brand Inoui. Key responsibility to establish and maintain direct retail clients and agents around Europe.