Marketing Content Manager

• Aug 2022 - Present

Content Marketing Manager

• Sep 2021 - Aug 2022

• Write copy for eBooks, white papers, data sheets, infographics, emails, landing pages, and banner ads for B2B inbound prospect campaigns. • Manage blog and editorial calendar, including planning SEO keyword strategies and coordinating with subject matter experts to create content. • Lead a team of copywriting and design freelancers on projects including blogs, infographics, website refreshes, and various marketing collateral pieces. • Project manage a free product launch and overall brand refresh, which includes content edits to eBooks, case studies, data sheets, and white papers, as well as website content.

Webinar Lead

• Feb 2020 - Sep 2021

• Strategize and plan webinars for iCIMS’ prospect and customer database.• Drive registration and attendance rates for prospects and customers. Attendance rate average is 45%, compared to benchmark of 39%.• Create and design promotional material, webinar decks, canned questions, and scripts for all webinars.• Project plan and coordinate logistics of webinars in partnership with other stakeholders.• Provide regular reports to C-suite executives regarding webinar performance and recommendations to improve registration and attendance numbers, including new promotions, webinar formats, and technology solutions.

Content Development Associate

• Oct 2017 - Feb 2020

Craft short-form copy to support communication needs including emails, online display advertising, direct mail, headlines, landing pages, and videos.Some of my results include:• Created disruptive copy for B2B inbound prospect campaigns targeted to specific personas that exceeded goals for email open rates (20% vs. 8% goal) and click-to-open rates (19% vs. 4% goal).• Improved LinkedIn sponsored promotion click-through-rates by nearly 25% over a 6-month period with engaging banner ad copy.• Exceeded goals for registration (253 average registrants vs. 100 goal) and attendance rate (90 attendees vs. 30 goal) for customer-focused webinars through compelling landing page, email, and banner ad copy.• Stepped in while the content team was short-handed to create an infographic that was the year’s highest performing prospect campaign asset in terms of MQLs, SQLs, and opportunities.

Content Manager

• Dec 2015 - Oct 2017

Managed the blog for McGraw-Hill Education's Professional division, which features articles, infographics, videos, and podcasts created for healthcare professionals, faculty members and other educators, and librarians across a variety of disciplines. Some of my results include: • Developed original research for the target demographic and leveraged that content into series of blogs and an infographic that drove 15% of the site’s traffic and a white paper with a 13% conversion rate. • Engaged influencers in the community to write guest blogs, resulting in a 27% bump in traffic over the next best-performing blog in the same period. • Partnered with non-profit organizations to co-create and co-market materials resulting in more exposure to new leads. One blog post alone created a 669% bump in traffic--92% of whom were new visitors to the site. • Created original, research-driven content that outperformed agency content by 710%. • Rewrote copy and improved UX on landing pages to improve conversion rates by 514%. In addition, I write and commission blog posts, infographics, white papers, eBooks, and lead gen materials to grow the McGraw-Hill Professional brand and provide leads for the marketing and sales teams. I also provide copy for traditional marketing materials, such as direct mail, flyers, posters, banners, and emails.

Creative Content Manager

• Jul 2015 - Nov 2015

I provided content in the form of website copy, blogs, white pages, e-books, and e-mails for a variety of companies, as well as determining the correct content strategy for clients. I provided content in the form of website copy, blogs, white pages, e-books, and e-mails for a variety of companies, as well as determining the correct content strategy for clients.

Marketing Manager

• Feb 2015 - Jul 2015

My main goal was to create a strong brand by presenting a clear, concise vision on all media and social networking sites. I created engaging content for the website, blog, and social media sites, including descriptions of practice areas, comments on news stories, and informative articles for potential and existing clients. I focused on using content to expand the current client base from Manhattan and the surrounding areas to the entire State of New York. Additionally, I expanded on email campaigns to bring in client reviews, which led to an increase in online reviews in a short amount of time.

Marketing Manager

• Sep 2011 - Feb 2015

I was responsible for many tasks as the marketing manager, including the creation and maintenance of a metric to track client signing rates and referral information. I saw a need for this metric as there was no reliable source of data to track this information. Upon completion of the design and input of data, I discovered which areas were strongest for referral sources and which areas needed extra concentration, and also determined the actual percentage of client retention. Upon utilizing this data, the firm's retainer signing rate increased by 30%. In addition, I managed the production of marketing collateral including pens, folders, and other deliverables from start to finish. This included approving a unique branding theme, working with designers, coordinating with printers, and managing budgets and deadlines.