Marketing Director

• Nov 2021 - Present

Marketing Director

• Nov 2021 - Present

Director

• Jun 2022 - Present

Deputy Chair 2019-2022 | Co-Deputy Chair 2022 Onwards

• Sep 2019 - Present

AiMCO is an alliance of companies engaged in social media influencer marketing to support and guide the industry in increasing trust and addressing transparency issues with industry-led best practice guidance. AiMCO creates a focal point and voice for this growing market sector with industry engagement and involvement at the heart of the aims of its members. Led the vision and creation of the AiMCO awards program to celebrate and recognise the rapidly growing rise of Influencer Marketing and the incredible work of agencies, brands, creators, influencer discovery platforms, and innovative technology, and other businesses within the growing influencer marketing ecosystem.

Director & Co-Founder Australia

• Sep 2021 - Present

Advisor

• Jul 2021 - Dec 2022

Board Member, Director

• Jan 2021 - Jun 2021

Edge Collective is a CX agency that enables brands to gain a competitive advantage with customers via connected customer experiences. My role was to transform the business from a traditional physical business to an omnichannel offering via digital, data, partners, products, and people. Edge Collective is a CX agency that enables brands to gain a competitive advantage with customers via connected customer experiences. My role was to transform the business from a traditional physical business to an omnichannel offering via digital, data, partners, products, and people.

Managing Director - Publicis Content | Publicis Sport & Entertainment

• Apr 2020 - Aug 2020

A high-performance cross-functional leader for content and sport ANZ division of 19 creatives, strategists, producers, and account managers across major Publicis Groupe brands including; Leo Burnett, Herd MSL, Starcom, Zenith, and Spark Foundry Developed, built, and monetised $6 million gross per annum, 22 new market-leading products across Social, Content, Sport, SEO, Mobile, Activations, Short Form Video, Media Partnerships, and Influencers. Launched Publicis Sport & Entertainment brand locally in 2019 across ANZ, securing Pantene & Matildas, Heinz & Australian Open partnerships and activations, Dare Iced Coffee long term eSports strategy and partnership in year 1, delivering record revenue

Committee Member

• Feb 2014 - Aug 2020

A six-year committee member of the Media Federation Awards program, MFA is the pre-eminent Awards program in the advertising media communications industry in Australia. The purpose of the Awards is to highlight the value that the advertising media communication industry contributes to clients' businesses. The Awards showcase the finest thinking and solutions in media communication practice that has contributed to a successful, results-driven advertising campaign. A key member of the MFA Effectiveness Expo vision and launch. The MFA EX, is a day where the industry comes together to learn from best practices, highlighting ground-breaking media thinking, innovation, and people development in driving marketing effectiveness. Our first year was a huge success with the attendance of more than 1,500 industry professionals across the day

Executive Board Director | Content & Sport - Australia and New Zealand

• Jul 2016 - Mar 2020

A key member of the executive leadership board, including agency brand CEOs. Launched and localised the global Publicis Media and Publicis Media Content vision in Australia. Operated within a 1,500 people matrix structure; direct responsibility for a P&L, dotted line global reporting to strategy and localization of products, connecting and collaborating across multiple stakeholder P&L’s, whilst managing a budget and delivering double-digit growth each year over a four year period. Responsible for $6 million+ yearly gross revenue across Content Strategy, Production, Sport, Entertainment, SEO, Social, Mobile, Digital, Influencers, Sponsorships, and third-party licensing, agencies, and distribution. Collaborating with the five agency brands in Publicis Media, Starcom, Zenith, Spark, and Performics working cross-functionally with teams including Strategy, Client, Investment and Digital to develop creative solutions for over 150 clients Developing and producing content and creative solutions across a variety of formats, platforms, and placements that demonstrate value to the client Working collaboratively with media agencies in relationships for global and local client campaigns including Heinz, Luxottica, Campbells Arnotts, Samsung, and Heineken

Liquid Thread National Director

• Nov 2014 - Jun 2016

Managed and grew the content division team to 10 staff, established new capabilities within the team, including social, digital platforms and entertainment to achieve $3 million in gross revenue per yearAssisted in the launch of SMG Mobile, which included national training and creating a mobile creative division driving incremental revenue growth of $450,000Sponsorship management for clients such as Samsung, Mars Wrigley, Optus and Dare Iced Coffee Created and implemented plans for company growth and sustainability resulting in 100% increase in revenue between 2015/2016Fostered and grew relationships to maximise revenues from including Lion Diary & Drinks, Optus, Samsung, Suncorp, Mars Wrigley resulting in securing more than $1.5 million in net revenue during the period, outperforming previous achievements for the ANZ office.

National Strategy Director

• Aug 2012 - Nov 2014

The Lead strategist created brand inspired connections and managed and developed a number of strategists across Sydney, Melbourne, Adelaide & Brisbane offices, ensuring Client business growth.Assisted in the overall direction, growth and profitability of the agency resulting in $80 million worth of new revenue in 2013 and being voted in to BRW’s most innovative companiesPerformed business, marketing pitches and presentations that generated new business wins for Mars Wrigley, Optus, Novartis and Lumo EnergyProduced some of Australia’s most internationally celebrated campaigns for Optus, Virgin Mobile, Suncorp and Farmers Union Iced Coffee.

Head of Content and Experience

• Mar 2010 - Aug 2012

Created and implemented content strategies as lead member of two major accounts – Samsung and Xbox resulting in Samsung’s London Olympics 2012 campaigns and global Xbox launch of HaloDeveloped and maintained Starcom’s idea generation strategy and content offering, implemented across new business and retained clientsAccountable for education, growth and development of the product through the Liberate Ideas stage for 300 staff members across our planning and strategy process.

Client Investment Director - TV / Press / Radio / Outdoor / Cinema / Digital

• Dec 2005 - Mar 2010

A key member of the management board and leadership council. I deliver business KPIs as set by the Managing Director. These include, and are not limited to; client retention with both tactical plans and proactive inspirational strategies, new business generation and conversion, preparing and submitting awards, raising the external trade profile of the agency, develop and review the agency product offering and seek opportunities to develop and augment current client business.

Account Director

• Mar 2001 - Dec 2005

Development of strategies and communication plans for Santander, Crookes Healthcare. A full understanding of clients’ business, sales, competitors, consumers and profit centres. Client servicing across all aspects of the business. Managing relationships across all parts of the clients business, including creative agencies, direct marketing and PR. A thorough understanding of all relevant divisions and utilise investment teams knowledge into the planning process Development of strategies and communication plans for Santander, Crookes Healthcare. A full understanding of clients’ business, sales, competitors, consumers and profit centres. Client servicing across all aspects of the business. Managing relationships across all parts of the clients business, including creative agencies, direct marketing and PR. A thorough understanding of all relevant divisions and utilise investment teams knowledge into the planning process

Account Manager

• Mar 1998 - Mar 2001

Radio and Magazine Sales Manager across brands such as Kiss 100 to Smash Hits Radio and Magazine Sales Manager across brands such as Kiss 100 to Smash Hits