Experience

Nielsen-Massey Vanillas
• United States
• Food and Beverage Services
• 1 - 100 Employee
• Senior eCommerce Manager

  • May 2021 - Present


SB Nation

• United States
• Online Audio and Video Media
• 200 - 300 Employee

• Editor - One Foot Down

  • Jul 2016 - Present

  - Editor for SB Nation's Notre Dame sports site, One Foot Down - Lead Notre Dame men's basketball coverage, including managing the staff basketball writing schedule and credentialed coverage of home games - Also cover football team with multiple stories per week in-season and approximately 2 per month in the offseason - Editor for SB Nation's Notre Dame sports site, One Foot Down - Lead Notre Dame men's basketball coverage, including managing the staff basketball writing schedule and credentialed coverage of home games - Also cover football team with multiple stories per week in-season and approximately 2 per month in the offseason



The Kraft Heinz Company

• Netherlands
• Food & Beverages
• 1 - 100 Employee

• Manager, eCommerce and Digital Marketing

  • Jul 2020 - Apr 2021

  • Oversaw Away From Home business’s newly-formed eCommerce/Digital Marketing team (two direct reports)• Set AFH eCommerce and Digital Marketing strategies and owned the FS eCommerce P&L of ~$10M in net sales• Partnered with eCom sales teams to set and execute customer-specific strategies regarding assortment, content, media, etc.• Coordinated and executed digital marketing initiatives across Away From Home website, email marketing, and social media• Tracked sell-in and sell-out performance and ROI of media investments to regularly present results to FS leadership• Audited product data gaps on distributor partners’ digital platforms and worked with distributors to rectify issues

• Manager, Foodservice Capabilities

  • Apr 2018 - Jun 2020

  • Delivered 48% 3-year CAGR in FS eCom sales via assortment expansion, enhanced content, strategic media investment• Set FS eCommerce strategy by customer and owned the FS eCommerce P&L of over $8M in net sales• Partnered with eCom sales teams to execute customer-specific playbooks on assortment, content, media, etc.• Managed cross-functional relationships with Marketing, Supply Chain, and Finance to advance FS eCom agenda• Tracked sell-in and sell-out performance and ROI of media investments to regularly present results to FS leadership• Audited product data gaps on distributor partners’ digital platforms and work with distributors to rectify issues• Implemented 3P SaaS solution to aggregate, analyze, and audit customer trade rebate/billback claims



Whirlpool Corporation

• United States
• Manufacturing
• 700 & Above Employee

• Senior Analyst - Corporate Strategy and Business Development

  • Jul 2016 - Mar 2018

  - Executed Competitive Intelligence data collection, analysis, and strategic planning- Played integral role in Contract Sales strategy project: Created and deployed extensive customer and sales rep surveys, performed data analysis, created strategic action plan- Spent 3 months in Milan developing tools and strategy for EMEA Commercial Excellence project- Helped lead M&A due diligence on various potential acquisitions

• GIS Project Manager - Integrated Business Units

  • Jan 2016 - Jul 2016

  - Third role in 3-year rotational IT Leadership Development Program- Served as project manager for Integrated Business Units, managing multi-million dollar, full-SAP implementation at a newly-acquired manufacturing plant

• GIS Go-To-Market Analyst

  • Feb 2015 - Dec 2015

  - Second role in rotational IT Leadership Development Program- Established Data Lake for Whirlpool's database and marketing teams to collect, store, connect, and analyze large sets of data from various sources- Managed project to migrate various brand websites to new server farm- Supported sales and marketing on website and app enhancement deployments- Co-led RFP process for crowdfunding-enabled wedding registry for appliances

• Information Security Analyst

  • Jul 2013 - Jan 2015

  - First role in rotational IT Leadership Development Program- Improved and globalized 3rd Party Risk Management process- Led creation of InfoSec awareness campaigns and company-wide phishing simulations



FanSided

• United States
• Spectator Sports
• 400 - 500 Employee

• Staff Writer at SlapTheSign.com

  • Aug 2015 - Jul 2016

  - Staff writer for SlapTheSign.com, Fansided's Notre Dame sports blog - Authored and published ~2 articles per week, typically preview and recap articles for Notre Dame football games, but also sometimes more off-the-wall analyses and breakdowns relevant to ND sports - Staff writer for SlapTheSign.com, Fansided's Notre Dame sports blog - Authored and published ~2 articles per week, typically preview and recap articles for Notre Dame football games, but also sometimes more off-the-wall analyses and breakdowns relevant to ND sports



Calderon Textiles

• United States
• Textile Manufacturing
• 1 - 100 Employee

• Account and Supply Chain Summer Intern

  • Jul 2011 - Aug 2012

  - Summer internship held for two consecutive summers - Created audit and supply chain analysis tools, reports, and simple databases for supply chain executives - Assisted in shipping samples, logging data, and creating product tools for the company's retail division, Concordia - Redesigned audit summary report system and product specification sheets - Summer internship held for two consecutive summers - Created audit and supply chain analysis tools, reports, and simple databases for supply chain executives - Assisted in shipping samples, logging data, and creating product tools for the company's retail division, Concordia - Redesigned audit summary report system and product specification sheets