Experience

SpotHero

• United States
• Software Development
• 200 - 300 Employee

• Vice President of Product

  • Apr 2023 - Present

  Lead and coach teams creating delightful experiences for millions of drivers and operators. * Own development, execution, and personal growth for the PM discipline * Create, track, and iterate product strategies bridging both sides of our marketplace * Build a broad operating model for product that highlights innovation, customer discovery, and prioritization

• Senior Director of Product

  • Jan 2020 - Apr 2023

  Oversee the success and scaling of 2-sided parking marketplace app and website, connecting millions of drivers with parking in both the U.S. and Canada. • Define and execute consumer and operator product strategy across 16 product teams, including iOS, Android, CarPlay, Android Auto, and web. - Expanded product strategy during COVID to accommodate M&A, international growth focus, and maximizing operations to scale demand quickly as cities re-opened. Strategic investments paying off in… Show more Oversee the success and scaling of 2-sided parking marketplace app and website, connecting millions of drivers with parking in both the U.S. and Canada. • Define and execute consumer and operator product strategy across 16 product teams, including iOS, Android, CarPlay, Android Auto, and web. - Expanded product strategy during COVID to accommodate M&A, international growth focus, and maximizing operations to scale demand quickly as cities re-opened. Strategic investments paying off in major gains of user acquisition and conversion, with less strain on teams and systems. • Coach and mentor teams in areas of product discovery, experimentation, driving outcomes via OKRs, design thinking, and data science, • Create career path, skills, and competencies for product management organization. • Re-organized product teams post-COVID to drive retention; seeing substantial growth in both conversion and retention.



1871

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Expert-in-Residence

  • Jan 2022 - Present

  Design and lead the curriculum to educate startup founders on the key skills to build and launch their passions into the world. * Create a full curriculum for the PYROS education program at 1871, focused on founders building their first prototypes and products * Teach the key skills founders need to be successful in bringing their ideas to market including customer discovery, MVP development, usability, analytics and metrics and product-market fit. * Teach deep dive sessions… Show more Design and lead the curriculum to educate startup founders on the key skills to build and launch their passions into the world. * Create a full curriculum for the PYROS education program at 1871, focused on founders building their first prototypes and products * Teach the key skills founders need to be successful in bringing their ideas to market including customer discovery, MVP development, usability, analytics and metrics and product-market fit. * Teach deep dive sessions, interactive workshops, and coach async solo work to help founders prepare for a successful launch. * NPS scores for all workshops in the +70 range and higher. Show less Design and lead the curriculum to educate startup founders on the key skills to build and launch their passions into the world. * Create a full curriculum for the PYROS education program at 1871, focused on founders building their first prototypes and products * Teach the key skills founders need to be successful in bringing their ideas to market including customer discovery, MVP development, usability, analytics and metrics and product-market fit. * Teach deep dive sessions… Show more Design and lead the curriculum to educate startup founders on the key skills to build and launch their passions into the world. * Create a full curriculum for the PYROS education program at 1871, focused on founders building their first prototypes and products * Teach the key skills founders need to be successful in bringing their ideas to market including customer discovery, MVP development, usability, analytics and metrics and product-market fit. * Teach deep dive sessions, interactive workshops, and coach async solo work to help founders prepare for a successful launch. * NPS scores for all workshops in the +70 range and higher. Show less



Self-Employed

• Greater Chicago Area

• Public Speaker and Workshop Presenter on Product Management

  • Jan 2010 - Present

  Conference Speaker, Panelist, and Workshop Presenter on the topic of Product Management, Product Culture, and Software Development. Past Speaking Engagements: - 1871 Startup Incubator - University of Chicago Polsky Center for Entrepreneurship and Innovation - Chicago PDMA Innovation Conference - ProductTank Chicago - ChiPMA (Chicago Product Management Association) - Northwestern University - IHCC Latinx Incubator Conference Speaker, Panelist, and Workshop Presenter on the topic of Product Management, Product Culture, and Software Development. Past Speaking Engagements: - 1871 Startup Incubator - University of Chicago Polsky Center for Entrepreneurship and Innovation - Chicago PDMA Innovation Conference - ProductTank Chicago - ChiPMA (Chicago Product Management Association) - Northwestern University - IHCC Latinx Incubator



Jellyvision

• United States
• Software Development
• 200 - 300 Employee

• VP of Product

  • Aug 2014 - Jan 2020

  I plan strategy for and manage development of products for ALEX, an interactive guide to healthcare and HR benefits for enterprise clients and their employees. In addition, I help introduce Agile development practices to the development and content teams, bringing more transparency and focus to the development process. I plan strategy for and manage development of products for ALEX, an interactive guide to healthcare and HR benefits for enterprise clients and their employees. In addition, I help introduce Agile development practices to the development and content teams, bringing more transparency and focus to the development process.



Info.com

• Research Services
• 1 - 100 Employee

• Vice President of Product Development

  • Mar 2009 - Aug 2014

  Manage a staff of over 100 employees and contractors on-and-offsite, building an SEM and Display Retargeting platform from the ground up. Created a fully-functional enterprise level SEM platform for keyword research and generation, including proprietary tools for search, keyword development and analysis, quality control, and end-user experience. Created a classification engine for textual analysis into over 450,000 unique categories, and a customer platform querying 1.5 billion keywords in less… Show more Manage a staff of over 100 employees and contractors on-and-offsite, building an SEM and Display Retargeting platform from the ground up. Created a fully-functional enterprise level SEM platform for keyword research and generation, including proprietary tools for search, keyword development and analysis, quality control, and end-user experience. Created a classification engine for textual analysis into over 450,000 unique categories, and a customer platform querying 1.5 billion keywords in less than a second. Manage engineering resources, both internal and external, through an agile workflow. Provided UI and UX strategy, including wireframing and templating, Created platform product designs including layout, prototypes, styling, and fully realized comps for development. In addition, redesigned Info.com landing pages for better user experience. Show less Manage a staff of over 100 employees and contractors on-and-offsite, building an SEM and Display Retargeting platform from the ground up. Created a fully-functional enterprise level SEM platform for keyword research and generation, including proprietary tools for search, keyword development and analysis, quality control, and end-user experience. Created a classification engine for textual analysis into over 450,000 unique categories, and a customer platform querying 1.5 billion keywords in less… Show more Manage a staff of over 100 employees and contractors on-and-offsite, building an SEM and Display Retargeting platform from the ground up. Created a fully-functional enterprise level SEM platform for keyword research and generation, including proprietary tools for search, keyword development and analysis, quality control, and end-user experience. Created a classification engine for textual analysis into over 450,000 unique categories, and a customer platform querying 1.5 billion keywords in less than a second. Manage engineering resources, both internal and external, through an agile workflow. Provided UI and UX strategy, including wireframing and templating, Created platform product designs including layout, prototypes, styling, and fully realized comps for development. In addition, redesigned Info.com landing pages for better user experience. Show less



Grumpy Monkey Graphics and Design

• Freelance Graphic Designer

  • Jul 2005 - Jan 2013

  Create, execute, and deliver high-quality web and print work that engages the consumer, resulting in increased interest for the client. Build and maintain long-term client relationships by delivering creative and high quality work on time. Areas of focus: UI and UX strategy, information architecture, web design and web development, print advertising, identity work, presentation design, copy-writing, book design, and photo retouching. Create, execute, and deliver high-quality web and print work that engages the consumer, resulting in increased interest for the client. Build and maintain long-term client relationships by delivering creative and high quality work on time. Areas of focus: UI and UX strategy, information architecture, web design and web development, print advertising, identity work, presentation design, copy-writing, book design, and photo retouching.



Azavar

• United States
• Government Administration
• 1 - 100 Employee

• Graphic Designer

  • Dec 2008 - Apr 2012

  Agency based freelance graphic and web design for a leading web development agency. Working under tight deadlines and multiple project workflows, delivered a range of design work both on-time and on-budget. Areas of focus: website design, coding in HTML/CSS, UI and UX strategy, information architecture, e-mail and print marketing, photo retouching, identity work, and book design. Agency based freelance graphic and web design for a leading web development agency. Working under tight deadlines and multiple project workflows, delivered a range of design work both on-time and on-budget. Areas of focus: website design, coding in HTML/CSS, UI and UX strategy, information architecture, e-mail and print marketing, photo retouching, identity work, and book design.



Stax, Inc.

• Consultant Associate

  • Jul 2005 - Dec 2008

  Execute due diligence projects for leveraged buyout firms—often within a compressed timeframe of one to two weeks—and engagements for corporations in the Fortune 100 including sales and marketing strategy, top-line analyses and customer segmentation. Consistently deliver high quality work on-or-before deadlines, which leads to recurring engagements. Execute due diligence projects for leveraged buyout firms—often within a compressed timeframe of one to two weeks—and engagements for corporations in the Fortune 100 including sales and marketing strategy, top-line analyses and customer segmentation. Consistently deliver high quality work on-or-before deadlines, which leads to recurring engagements.