Experience

Six O'Clock Advisory

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Director

  • Jan 2016 - Present

  Six O’Clock Advisory works with large private and public companies, medium-sized businesses, government departments and agencies, and not-for-profit organisations to deliver strategic communication, corporate reputation and stakeholder engagement programs. The firm is led by founding directors Siobhan Koopmans, Jim Stiliadis and Patrick O’Beirne who, as part of a team of highly-skilled consultants, bring decades of consulting and in-house experience across a range of sectors including financial services, telecommunications, manufacturing, industrials, energy, mining and resources, health, sport, education, government, FMCG and media. Six O’Clock has made its name helping organisations and their leaders: - navigate challenging, often high-profile organisational and reputational issues and crises; - craft and launch a fresh and compelling brand narrative and market positioning; - engage and influence a diverse range of industry and community stakeholders; - communicate major organisational change and transformation programs; and - connect with audiences and stakeholders on-and-offline in regional and rural communities, alongside major metropolitan and provincial centres. Services include: - executive leadership communications; - issues and crisis management; - corporate communications strategy and execution; - financial communication; - stakeholder engagement; - media relations; - media training; - social media training; - corporate digital content strategy and production - video, photography, design; - consumer public relations; and - internal communication and employee engagement. The firm enjoys a strong network of national and local media, commentators and opinion leaders, social media influencers, senior business and industry executives and government ministers, bureaucrats and advisers. Beyond its core team, Six O’Clock has an affiliate network of exclusive contractors, which affords the firm appropriate resource flexibility and capacity. Show less



Melbourne Press Club

• Australia
• Media Production
• 1 - 100 Employee

• Director

  • Jan 2012 - Nov 2022

  The Melbourne Press Club is a respected journalistic organisation representing the interests of Victorian editorial media. The MPC offers a forum where journalists and those in related industries can hear from the country’s most senior politicians, business leaders and other newsmakers, and liaise on issues like professional development and media freedom. The Melbourne Press Club’s purpose is to: - celebrate excellence in Victorian journalism; - promote the value of quality journalism in a modern democracy; - provide forums for discussion of issues in the news; and - encourage fellowship amongst media people. The club has been a key part of the city’s media community for more than 45 years. Show less



Dentsu Aegis Network

• Slovakia
• Advertising Services
• 1 - 100 Employee

• Managing Director, Public Relations Services (Haystac, Spark Communications)

  • Jan 2014 - Feb 2016

  Leadership of the agencies Haystac and Spark, reporting to CEO of the Dentsu Aegis Netork (DAN) for Australia and New Zealand. Led restructure of the firm in 2014, redefining the agency's brand, narrative and offering across Corporate, Community and Consumer divisions. Completed tenure with a merger of multiple other public relations firms, aligning to new DAN 2020 Vision. Leadership of the agencies Haystac and Spark, reporting to CEO of the Dentsu Aegis Netork (DAN) for Australia and New Zealand. Led restructure of the firm in 2014, redefining the agency's brand, narrative and offering across Corporate, Community and Consumer divisions. Completed tenure with a merger of multiple other public relations firms, aligning to new DAN 2020 Vision.



Haystac dentsu

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• General Manager, Haystac Australia, Dentsu Aegis Network

  • Jan 2011 - Jan 2014

  Accountability for the agency's commercial performance in Australia, as well as leadership of major client communication strategy. Haystac has offices in Melbourne, Sydney, Brisbane and Perth and offers consumer, corporate, health and community communication services. Haystac is part of the Dentsu Aegis Network - dentsuaegisnetwork.com.au. Accountability for the agency's commercial performance in Australia, as well as leadership of major client communication strategy. Haystac has offices in Melbourne, Sydney, Brisbane and Perth and offers consumer, corporate, health and community communication services. Haystac is part of the Dentsu Aegis Network - dentsuaegisnetwork.com.au.



Telstra

• Australia
• Telecommunications
• 700 & Above Employee

• General Manager, Communications and Commercial Development, Customer Service & Sales

  • Jan 2010 - Dec 2010

  Chief-of-staff to the Executive Director of the telco's Australasian call centre business. Helped develop operational business strategy, leading the communication of it across the division.

• General Manager, Consumer, Melbourne

  • Feb 2008 - Jun 2010

  Led a team accountable for the telco’s consumer revenue growth through marketing communications and external stakeholder relations across greater Melbourne. This included local area marketing of Telstra's fixed-line, broadband (fixed and wireless), mobile and pay-TV products and services.

• State Manager Corporate Affairs and National Media Relations Officer

  • 2003 - 2008

  Over these five years I: - was a company spokesperson on national issues and announcements;- led public policy communication to a wide stakeholder base in Victoria and Tasmania; - developed and seeded thought-leadership content; - carried out stakeholder relations, attracting advocacy for major company initiatives and investments; - led proactive media relations programs; - communicated public-private partnerships, most involving technology advancements or infrastructure investments; and- leveraged major sponsorships and partnerships, including the 2006 Commonwealth Games, 2007 World Swimming Championships, Homeless World Cup. Show less



Cricket Australia

• Australia
• Spectator Sports
• 300 - 400 Employee

• Manager, Corporate Communications and Media Relations

  • May 1999 - May 2003

  Started out as a letter-writer for (then) CEO, Malcolm Speed, before becoming Registrar of the Player Conduct Inquiry, an investigation into cricket corruption. Performed as the Australian team's media manager for series and tours, providing counsel to Australian captain and management and liaising with national and international media. Role had continuous fluctuation between proactive communication and issues management. Led communications strategy for cricket's governance, operations and commercial strategy, including the publishing of the organisation's first Strategic Plan. Show less