Experience

Click Mentality

• United States
• Marketing Services
• 1 - 100 Employee

• Senior Account Manager

  • Mar 2021 - Present

  We are innovators, developers, designers. Taking your digital marketing to the next level. Click Mentality offers support for both integrated digital marketing strategies and custom development. We continually research and test new products so we can ensure you are getting the best solutions available. Our goal is to educate the public and provide the highest quality products and customer service of any online web solutions provider. A vision that takes into account both current and future needs and the evolving state of the Web. Show less



Spinutech | Bayshore Solutions

• United States
• Marketing and Advertising
• 1 - 100 Employee

• Senior Account Manager

  • Feb 2015 - Feb 2021

  ► Curated and grew a multiple client portfolio across a diverse industry list. ► Specialized in client project roadmaps, persona & audience building, sitemap development, business storytelling and employed analytics & reporting to develop digital tactics ► Strategized and executed integrated campaigns by combining knowledge of omni-channel marketing mix, including SEO, paid media, social media, content marketing, email marketing, website design, and development. ► Implemented customized strategies and tactics utilizing an multi-pronged approach to reach unique audiences where they are most likely to achieve targeted ROI, ROAS, and client specific goals ►Counseled clients to create customer personalization strategies and improve onsite experience by reviewing customer journey maps and analyzing visitor engagement metrics ►Produced project timelines and used Project Management techniques to deliver projects on time, within scope, and on budget. Facilitated daily communication and provided clarity on projects between internal team members and external stakeholders Show less



WeeklyPlus.com

• Denver, Colorado

• Marketing Manager

  • Mar 2011 - Jan 2015

  ►Successfully innovated business strategies and adjusted role based on current needs. ►Conducted competitive research and analysis to maintain competitive edge and pivot based on industry growth & best practices ►Led weekly product development meetings and managed product life-cycle analysis based on competitive research and analysis ►Created customized reports for multi-departmental stakeholders, identifying KPIs such as current sales, suggested advertising ROAS, inventory value, to direct strategic goal forecasting ►Coordinated with R&D team to field test variety of items across multiple target market platforms, including entry level, mid-grade and high-end product offerings ►Created product and related roadmaps to maximize sales for company and clients while providing value to the customer ► Analyzed existing sales orders and created reports for senior managers, executives and customers. Key Achievements: ►Gained a 23% increase in transactions by employing targeted remarketing campaigns during critical fourth quarter to exceed company’s KPIs ►Created new role of Business Concierge for the company and its business customers, a new direction and strategy that led to Weekly Plus’s continuing success in extremely competitive market ► Developed and managed media /TV advertisement on local stations: coordinated production with station’s creative team, selected time slots based on target market, and managed $10k monthly budget per project. ► Recognized by management for team leadership and employee development mentorship efforts. Show less



American Recreation Product

• Boulder, Colorado

• Inventory Analyst

  • Aug 2006 - Feb 2011

  ► Collected accurate sales forecasting data from major retailers to place production orders with overseas manufacturers. ►Assisted and collaborated in supply chain planning initiatives to advance product development and achieve target delivery dates ►Leveraged complex time schedules to ensure on-time delivery of product for seasonally-based business model. ► Integrated International Merchandise Managers into manufacturing management, acting as U.S. based point-of-contact to guarantee on-time delivery of main product lines and resolve delivery delays early in the process. ►Created customized reports to drive company decision making for critical stakeholders and other non-affiliated departments ► Developed inventory schedules and monitored inventory levels across hundreds of SKUs. ► Created customized reports for internal teams, identifying (KPI’s) such as current sales, warehouse time and inventory value, and product shelf-life to help with product go/no go decisions. ► Lead weekly Product Development team meeting on inventory cycles and managed product life-cycle analysis. ► Communicated with buyers and internal sales staff to gauge interest of future products in development. ► Coordinated with R&D team to field test variety of items across multiple target market platforms, including entry level, mid-grade and high-end product offerings. ► Collaborated with additional Inventory Analyst to develop Excel spreadsheet to manage long range timetables. Key Achievements: ►Recognized in 2009, & 2010 for on-time performance and meeting seasonal inventory goals ►Managed inventory for ARP’s largest brand (Kelty) with over $35M in consistent and growing sales Show less



American Recreation Products (American Rec)

• Boulder, Colorado

• Customer / Dealer Service Representative

  • Sep 2005 - Aug 2006

  ► Managed Kelty’s largest territory encompassing a 21-state region while managing 11 sales representatives. ► Observed inventory levels continuously throughout the workday while collaborating with product managers and sales staff to respond to stock matters preemptively. ► Focalized forecast and preseason orders efficiently to assist in purchasing, planning and projecting for upper management team. ► Reported sales variances and communicated sales strategies to the team. ► Supported the planning and management of inventory allocation. ► Assisted customers and provided critical product knowledge for top product performance. ► Maximized sales efforts with product education and proactive up-selling. ► Mentored new team members with industry specific knowledge of Kelty target markets. ► Consistently praised as a team player willing to always go above and beyond even across unaffiliated departments. Show less



Merrill Lynch

• United States
• Financial Services
• 700 & Above Employee

• Intern

  • Jun 2004 - Sep 2004

  ► Utilized media research and extensive internet data mining to compile data on stock equity and board memberships for executives of Colorado’s 150 largest companies. ►Delivered accurate, highly insightful research on prospective clients; provided initial research that aided the manager in building rapport and resulted in a $150 million sale. ► Utilized media research and extensive internet data mining to compile data on stock equity and board memberships for executives of Colorado’s 150 largest companies. ►Delivered accurate, highly insightful research on prospective clients; provided initial research that aided the manager in building rapport and resulted in a $150 million sale.