Experience

AudioBrand

• Ireland
• Advertising Services
• 1 - 100 Employee

• Founder

  • Apr 2018 - Present

  AudioBrand: a podcasting, content and communications agency specializing in next-generation marketing. Today's customer doesn't want the hard sell or marketing jargon, they want relevant and compelling content that makes a positive difference to their lives - and they expect to see it on all of the platforms they spend time on. Yes, that still means radio, TV, print, blogs and video; but, increasingly, it also means podcasts / audio content. Connected cars, Alexa and Google Assistant, and smartphone apps are bringing podcasts to the world. AudioBrand ensures that the world hears your brand. Companies I work / have worked with include: • Today FM – Mario’s Sunday Roast with Mario Rosenstock • JOE.ie – Ireland Unfiltered with Dion Fanning • Learning Waves – Producing the Producer training programme • Voxpro - powered by TELUS International • Teneo PSG • The Public Relations Institute of Ireland • National College of Ireland • Ireland Canada Business Association • Publishing Ireland • Edelman • Teachers Union of Ireland • Carr Communications • WHPR • Pembroke Communications Show less



Today FM

• Ireland
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Founder & Director, Today FM School of Radio and Podcasting

  • Sep 2013 - Present

  The Today FM School of Radio is the training division of Ireland's largest commercial broadcaster - http://www.todayfm.com/schoolofradioHaving identified a gap in the market for a highly practical, industry-led broadcast media training course, I wrote the syllabus for a 10 week programme, recruited key industry professionals to deliver it, and created a marketing campaign to publicise it. Since October 2013, we have trained over 130 students on The Diploma in Radio Production (accredited by the Institute of Commercial Management) and I am currently in the process of developing advanced and specialised programmes. The course is delivered in association with Independent Colleges Dublin - http://www.independentcolleges.ie/faculty-of-journalism/diploma-in-radio-production Show less

• Senior Producer / The Last Word with Matt Cooper

  • May 2006 - May 2017

  Senior producer of Ireland’s leading current affairs talk show in the highly-valued 20 – 44 age bracket, reaching 161,000 listeners daily.Overseeing daily topic and guest selection for the show, and developing future strategy to maximise listenership. Managing the overall budget for The Last Word – bringing annual accounts in within budget; overseeing payment of contributors and freelance researchers. Responsibility for staffing – co-ordinating shifts, sourcing freelance researchers, and appointing guest presenters. Show less



Voxpro

• Ireland
• Outsourcing and Offshoring Consulting
• 200 - 300 Employee

• Content Editor

  • Jun 2017 - Apr 2018

  • Sharing Voxpro's story and unique capabilities with an audience of tech professionals, key influencers, and customer experience leads. • Building the above audience through creative partnerships, cross-pollination of content, and targeted digital strategies (and good old-fashioned graft and hustle). • Developing an editorial strategy for Voxpro - finding the tone and core messaging, and creating the content calendar • Writing short and long-form articles, white papers, capability documents, use cases, speeches, by-lined thought leadership articles and designing infographics • Producing and presenting the Voxpro Studio podcast - recent guests include Spotify, Asana, Nest Labs, GoFundMe, and Strava. Available on iTunes, Soundcloud and all good podcast platforms. • Creating analytic reports and dashboards to measure success. Show less



Irish Distillers

• Ireland
• Beverage Manufacturing
• 400 - 500 Employee

• Producer of 'Jameson FM' - St Patrick's Day 2011

  • Mar 2011 - Mar 2011

  Jameson Fm was Jameson Irish Whiskey’s own global internet radio station, which formed the centre piece of the 2011 Jameson St. Patrick’s Day digital activity. The unique six hour internet radio broadcast was hosted by Craig Doyle, Sile Seoige and Neil Delamere, and attracted an audience of hundreds of thousands of Jameson fans across the globe. I was responsible for selecting the celebrity presenters, devising the entire station format, choosing entertaining and varied content for the six hour broadcast, and finding the best guests to bring the content to life. Show less



Tyrone Productions

• Dublin 2

• Researcher on The Big Bite with David McWilliams, RTE1 weekdays.

  • Aug 2005 - Apr 2006

  Current affairs / human interest TV panel show with an average daily audience of 120,000 Responsible for generating ideas and turning them in to interesting and informative panels Responsible for pre-interviewing guests and briefing David McWilliams Current affairs / human interest TV panel show with an average daily audience of 120,000 Responsible for generating ideas and turning them in to interesting and informative panels Responsible for pre-interviewing guests and briefing David McWilliams



Beat 102 103

• Waterford

• Founding Producer of 'Beat Talk' and 'Heartbeat'

  • Mar 2003 - Aug 2005

  Responsible for devising and producing a two hour talk show presented by Niall Power, and aimed at the 15 - 34 yr old age bracket. Beat Talk quickly became the most listened-to show on the schedule. Devised, produced and co-presented 'Heartbeat with Diana Luke' - a two-hour Sunday night phone-in show, dealing with the life and relationship issues of listeners. Responsible for devising and producing a two hour talk show presented by Niall Power, and aimed at the 15 - 34 yr old age bracket. Beat Talk quickly became the most listened-to show on the schedule. Devised, produced and co-presented 'Heartbeat with Diana Luke' - a two-hour Sunday night phone-in show, dealing with the life and relationship issues of listeners.