Patrick Downton Sr.
Digital Marketing Specialist at Labconco Corporation- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Kelly Murtaugh
Patrick has a unique ability to capture the atmosphere I wish portrayed on my website. He expertly and efficiently brought my site to life in a highly professional manner. I have recieved high praise for the look and ease of using the site. Great Job, Patrick!!
David Longstreet
Patrick was a great student and contributed in class.
Kelly Murtaugh
Patrick has a unique ability to capture the atmosphere I wish portrayed on my website. He expertly and efficiently brought my site to life in a highly professional manner. I have recieved high praise for the look and ease of using the site. Great Job, Patrick!!
David Longstreet
Patrick was a great student and contributed in class.
Kelly Murtaugh
Patrick has a unique ability to capture the atmosphere I wish portrayed on my website. He expertly and efficiently brought my site to life in a highly professional manner. I have recieved high praise for the look and ease of using the site. Great Job, Patrick!!
David Longstreet
Patrick was a great student and contributed in class.
Kelly Murtaugh
Patrick has a unique ability to capture the atmosphere I wish portrayed on my website. He expertly and efficiently brought my site to life in a highly professional manner. I have recieved high praise for the look and ease of using the site. Great Job, Patrick!!
David Longstreet
Patrick was a great student and contributed in class.
Credentials
-
Writing a Business Case
LinkedInApr, 2020- Sep, 2024 -
Collaborative Design: Process and Efficiency
LinkedInMar, 2020- Sep, 2024 -
Marketing Foundations: eCommerce
LinkedInFeb, 2020- Sep, 2024 -
The Data Science of Retail, Sales, and Commerce
LinkedInFeb, 2020- Sep, 2024 -
Coaching Skills for Leaders and Managers
LinkedInJan, 2020- Sep, 2024 -
Choosing an Ecommerce Platform for Developers
LinkedInDec, 2019- Sep, 2024 -
Excel: PivotTables for Beginners
LinkedInDec, 2019- Sep, 2024 -
Selling and Marketing Your Products on Amazon
LinkedInNov, 2019- Sep, 2024 -
WordPress: Ecommerce
LinkedInNov, 2019- Sep, 2024 -
NoSQL Data Modeling Essential Training
LinkedInOct, 2019- Sep, 2024 -
Building Your First iOS App
LinkedInSep, 2019- Sep, 2024 -
Learning Google Firebase for Flutter
LinkedInSep, 2019- Sep, 2024 -
Marketing Tools: Digital Marketing
LinkedInMay, 2019- Sep, 2024 -
Google Firebase for iOS: First Look
LinkedInApr, 2019- Sep, 2024
Experience
-
Labconco Corporation
-
United States
-
Biotechnology Research
-
100 - 200 Employee
-
Digital Marketing Specialist
-
Jul 2021 - Present
Responsible for the management and enhancement of the company's website, the development and implementation of the company's social media accounts and implementing strategies to effectively track, analyze, and report ROI for digital media campaigns. Other responsibilities include: • Develop and implement web, SEO/CPC, email, and social media campaigns • Administer Google Analytics to evaluate the effectiveness of digital marketing efforts • Develop automated email campaigns… Show more Responsible for the management and enhancement of the company's website, the development and implementation of the company's social media accounts and implementing strategies to effectively track, analyze, and report ROI for digital media campaigns. Other responsibilities include: • Develop and implement web, SEO/CPC, email, and social media campaigns • Administer Google Analytics to evaluate the effectiveness of digital marketing efforts • Develop automated email campaigns utilizing Salesforce-Pardot platform • Manage brand reputation across all digital channels to maintain consistent messaging • Assist in evaluating customer research, market conditions and competitor data to ensure digital activities • Review new technologies and keep the company at the forefront of developments in digital marketing • Write, develop, and strategize online content production and scheduling. • Build meaningful connections and encourage community members through dialog and messaging. • Create and maintain company social media pages and profiles. • Create and implement social media marketing plan and editorial calendar. • Track and analyze analytics report to gain insight on traffic, demographics, and effectiveness • Collaborate with other product managers to coordinate promotions, and increase reach Show less Responsible for the management and enhancement of the company's website, the development and implementation of the company's social media accounts and implementing strategies to effectively track, analyze, and report ROI for digital media campaigns. Other responsibilities include: • Develop and implement web, SEO/CPC, email, and social media campaigns • Administer Google Analytics to evaluate the effectiveness of digital marketing efforts • Develop automated email campaigns… Show more Responsible for the management and enhancement of the company's website, the development and implementation of the company's social media accounts and implementing strategies to effectively track, analyze, and report ROI for digital media campaigns. Other responsibilities include: • Develop and implement web, SEO/CPC, email, and social media campaigns • Administer Google Analytics to evaluate the effectiveness of digital marketing efforts • Develop automated email campaigns utilizing Salesforce-Pardot platform • Manage brand reputation across all digital channels to maintain consistent messaging • Assist in evaluating customer research, market conditions and competitor data to ensure digital activities • Review new technologies and keep the company at the forefront of developments in digital marketing • Write, develop, and strategize online content production and scheduling. • Build meaningful connections and encourage community members through dialog and messaging. • Create and maintain company social media pages and profiles. • Create and implement social media marketing plan and editorial calendar. • Track and analyze analytics report to gain insight on traffic, demographics, and effectiveness • Collaborate with other product managers to coordinate promotions, and increase reach Show less
-
-
-
PBI-Gordon Corporation
-
United States
-
Chemical Manufacturing
-
100 - 200 Employee
-
Digital Marketing Manager
-
Jan 2018 - Jul 2021
Duties included the planning, design, development, implementation, and analysis of various digital applications targeting B2B businesses, including websites, email marketing, SEO, and other digital marketing efforts and ensuring projects are completed within committed time and budget as well as manage the activities of individual contributors within the department with accountability for goals, objectives, and operational policies.
-
-
Web Marketing Specialist
-
Jun 2012 - 2018
Work closely with Project Managers to develop various digital projects. Other duties include: • Design, develop, test and deploy web applications. • Coordinate with marketing managers to develop digital projects. • Assist and support in the upkeep and maintenance of websites. • Research and propose software programs that are compatible with future technologies. • Prepare and coordinate intranet updates and changes. • Developed PowerPoint presentations and graphics for meetings… Show more Work closely with Project Managers to develop various digital projects. Other duties include: • Design, develop, test and deploy web applications. • Coordinate with marketing managers to develop digital projects. • Assist and support in the upkeep and maintenance of websites. • Research and propose software programs that are compatible with future technologies. • Prepare and coordinate intranet updates and changes. • Developed PowerPoint presentations and graphics for meetings and trade shows. • Creates email campaigns
-
-
-
The Arts Institute International
-
United Kingdom
-
Fine Art
-
Instructor
-
Oct 2010 - Jul 2014
Responsibilities included developing activities which support lesson objectives. Other tasks included: • Offered assistance to students outside the classroom when needed. • Critiqued and provided feedback on student projects. • Designed and delivered class instructional plans that meet course competencies. • Developed creative methods to teach undergraduate students. • Delivered courses in entertaining and informative manner. • Designed and delivered class instructional… Show more Responsibilities included developing activities which support lesson objectives. Other tasks included: • Offered assistance to students outside the classroom when needed. • Critiqued and provided feedback on student projects. • Designed and delivered class instructional plans that meet course competencies. • Developed creative methods to teach undergraduate students. • Delivered courses in entertaining and informative manner. • Designed and delivered class instructional plans that meet course competencies. • Taught a number of courses including: - Internet Marketing - Business of Graphic Design - E-Learning Applications - Interactive Project Management - Interface Design - Introduction to Authoring - Intermediate Authoring - Introduction to Scripting - Intermediate Scripting - Advanced Scripting - Introduction to Production Show less Responsibilities included developing activities which support lesson objectives. Other tasks included: • Offered assistance to students outside the classroom when needed. • Critiqued and provided feedback on student projects. • Designed and delivered class instructional plans that meet course competencies. • Developed creative methods to teach undergraduate students. • Delivered courses in entertaining and informative manner. • Designed and delivered class instructional… Show more Responsibilities included developing activities which support lesson objectives. Other tasks included: • Offered assistance to students outside the classroom when needed. • Critiqued and provided feedback on student projects. • Designed and delivered class instructional plans that meet course competencies. • Developed creative methods to teach undergraduate students. • Delivered courses in entertaining and informative manner. • Designed and delivered class instructional plans that meet course competencies. • Taught a number of courses including: - Internet Marketing - Business of Graphic Design - E-Learning Applications - Interactive Project Management - Interface Design - Introduction to Authoring - Intermediate Authoring - Introduction to Scripting - Intermediate Scripting - Advanced Scripting - Introduction to Production Show less
-
-
-
Freelance Designer
-
United States
-
Design Services
-
Web Graphic Designer
-
Feb 2008 - May 2013
Leveling the playing field for the small business owner by providing graphic design, web development and marketing services that are otherwise too expensive. I offer the creative talent to appeal to your sense of style, the training and knowledge of current web standards and practices, and the ability to turn your ideas into reality! Leveling the playing field for the small business owner by providing graphic design, web development and marketing services that are otherwise too expensive. I offer the creative talent to appeal to your sense of style, the training and knowledge of current web standards and practices, and the ability to turn your ideas into reality!
-
-
-
Devry University
-
United States
-
Higher Education
-
700 & Above Employee
-
Adjunct Professor
-
Jan 2010 - May 2012
Responsibilities included utilizing latest teaching methods including online learning tools, Power Point presentations and group discussions which led to a 90% approval rating for teaching performance from students. Other tasks included: • Organized, prepared, and regularly revised and update all course materials. • Used appropriate technological options for online technologies and course-related software. • Set clear expectations for the course by publishing course terminal… Show more Responsibilities included utilizing latest teaching methods including online learning tools, Power Point presentations and group discussions which led to a 90% approval rating for teaching performance from students. Other tasks included: • Organized, prepared, and regularly revised and update all course materials. • Used appropriate technological options for online technologies and course-related software. • Set clear expectations for the course by publishing course terminal objectives. • Demonstrated consistency and fairness in the preparation and grading of exams. • Provide timely feedback to students. Show less Responsibilities included utilizing latest teaching methods including online learning tools, Power Point presentations and group discussions which led to a 90% approval rating for teaching performance from students. Other tasks included: • Organized, prepared, and regularly revised and update all course materials. • Used appropriate technological options for online technologies and course-related software. • Set clear expectations for the course by publishing course terminal… Show more Responsibilities included utilizing latest teaching methods including online learning tools, Power Point presentations and group discussions which led to a 90% approval rating for teaching performance from students. Other tasks included: • Organized, prepared, and regularly revised and update all course materials. • Used appropriate technological options for online technologies and course-related software. • Set clear expectations for the course by publishing course terminal objectives. • Demonstrated consistency and fairness in the preparation and grading of exams. • Provide timely feedback to students. Show less
-
-
-
John Knox Village
-
United States
-
Hospitals and Health Care
-
300 - 400 Employee
-
Senior Graphic Designer
-
Aug 2005 - Feb 2010
• Managed department work flow of incoming projects • Interviewed and advised in the hiring of graphic designers • Trained new designers on procedures and processes • Developed and delivered various presentations • Develop and edit copy for brochures • Ordered and maintained equipment and computer software • Managed projects issued to freelance artists • Determined photo shoot direction for advertisements • Advised in the development of various corporate identity… Show more • Managed department work flow of incoming projects • Interviewed and advised in the hiring of graphic designers • Trained new designers on procedures and processes • Developed and delivered various presentations • Develop and edit copy for brochures • Ordered and maintained equipment and computer software • Managed projects issued to freelance artists • Determined photo shoot direction for advertisements • Advised in the development of various corporate identity programs • Review and edit web copy to improve page positioning • Managed and operated Google Adword account • Assisted in the development of various marketing strategies Show less • Managed department work flow of incoming projects • Interviewed and advised in the hiring of graphic designers • Trained new designers on procedures and processes • Developed and delivered various presentations • Develop and edit copy for brochures • Ordered and maintained equipment and computer software • Managed projects issued to freelance artists • Determined photo shoot direction for advertisements • Advised in the development of various corporate identity… Show more • Managed department work flow of incoming projects • Interviewed and advised in the hiring of graphic designers • Trained new designers on procedures and processes • Developed and delivered various presentations • Develop and edit copy for brochures • Ordered and maintained equipment and computer software • Managed projects issued to freelance artists • Determined photo shoot direction for advertisements • Advised in the development of various corporate identity programs • Review and edit web copy to improve page positioning • Managed and operated Google Adword account • Assisted in the development of various marketing strategies Show less
-
-
-
The Personal Marketing Company
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Graphic Artist
-
Aug 1999 - Aug 2005
• Coordinated with the Marketing Director to develop direct mail campaigns • Developed Power Point presentations for meetings • Assisted Marketing Manager with trade show management • Created various online banner advertisements • Responsible for the management and updating of the website • Analyzed web site performance using Webtrends • Coordinated with the Marketing Director to develop direct mail campaigns • Developed Power Point presentations for meetings • Assisted Marketing Manager with trade show management • Created various online banner advertisements • Responsible for the management and updating of the website • Analyzed web site performance using Webtrends
-
-
-
Graphic Technology, Inc.
-
United States
-
Printing Services
-
1 - 100 Employee
-
Graphic Prepress Artist
-
Jan 1995 - Aug 1999
• Developed various designs and prepared artwork for printing • Developed various designs and prepared artwork for printing
-
-
Education
-
2005 - 2007
Avila University
MBA, Marketing -
1995 - 1999
Avila University
Bachelor of Arts, Graphic Design -
1990 - 1995
Metropolitan Community Colleges
Associate of Arts -
1989 - 1990
Lindenwood University
Community
